Free shipping is one of the greatest marketing tools available to an online store.
In a survey by Walker Sands Communications, 90% of people said that having an order ship for free is the biggest incentive to add more to their cart.
Not only are you helping your customers save money, but it's an awesome way to squeeze a little extra from every sale that goes through your store by encouraging visitors to add an extra product to their cart to reach that free shipping threshold.
One of the most common requests our support team receives is for help creating a Buy One, Get One offer. These special promotions give the customer a discount on a product when they purchase another item at full price.
In many cases, this is a great way to drive sales of slow-moving products or promote new items on your store.
Dead by April is an up-and-coming metalcore band based in Gothenburg, Sweden. Formed in 2007, the four-member ensemble has grown in popularity significantly with the release of several albums and hit singles.
Their Facebook audience reaches over 425, 000 fans, and many of their videos on YouTube have view counts in the millions. The band has opened for big names such as Linkin Park and has toured to nearly every continent on the planet (they're still waiting for their Antarctic tour dates to be confirmed).
Read on to learn how they grew their margins quickly and easily using a Shopify store and our Marketplace app in a creative way!
The holiday shopping season is the climax of each year’s eCommerce story. Retailers spend months upon months planning logistics and marketing in preparation for the December rush. Customers are anxious because the stakes are high; they have a need that must be met by a certain deadline, and failing will leave them with a ruined holiday (or the embarrassing “It didn’t get here in time” card)! But best of all, it offers an opportunity to set the stage for the year to come. By connecting with new customers, online stores have a ton of opportunities to turn them into regulars and increase the lifetime value of their customers.