Bill Widmer

Bill is a content marketing expert and also an ecommerce store owner. He has worked with many well-known brands like SaleHoo, UserTesting, and Lifehack.

Recent Posts

How to Use Your eCommerce Return Policy to Increase Sales

By Bill Widmer on Mar 16, 2017 10:06:47 AM

When was the last time you revised your return policy?

Hell, when was the last time you even looked at it?

An eCommerce return policy is often an afterthought when building your website. “Oh crap, we need a return policy! Let’s just generate a generic one and put our name on it, it’ll be fine.”

If you’ve done this (and don’t worry, you’re not alone - I did it for three of my online stores) you’re leaving money on the table.

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The Rise of the Subscription Box Economy

By Bill Widmer on Mar 7, 2017 11:47:43 AM

With the advent of businesses like Dollar Shave Club and Rent The Runway, people are beginning to see the benefit of subscription box services. You typically get newer things cheaper - what's not to like?

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