Bill Widmer

Bill is an eCommerce content marketing and SEO consultant. He's run several stores and worked with many well-known brands including A Better Lemonade Stand, SaleHoo, and Lifehack.

Recent Posts

Everything you need to know about hiring your first eCommerce employee

By Bill Widmer on Apr 11, 2017 7:25:00 AM

I lay in bed for what seemed like an eternity, staring at the ceiling endlessly. I couldn’t sleep. I had a big decision on my mind…

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9 upselling techniques to explode your average order value

By Bill Widmer on Mar 28, 2017 7:00:00 AM

How would you like to increase your online sales by 10-30%?

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How to Use Your eCommerce Return Policy to Increase Sales

By Bill Widmer on Mar 16, 2017 10:06:47 AM



When was the last time you revised your return policy?

Hell, when was the last time you even looked at it?

An eCommerce return policy is often an afterthought when building your website. “Oh crap, we need a return policy! Let’s just generate a generic one and put our name on it, it’ll be fine.”

If you’ve done this (and don’t worry, you’re not alone - I did it for three of my online stores) you’re leaving money on the table.

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The Rise of the Subscription Box Economy

By Bill Widmer on Mar 7, 2017 11:47:43 AM

With the advent of businesses like Dollar Shave Club and Rent The Runway, people are beginning to see the benefit of subscription box services. You typically get newer things cheaper - what's not to like?

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Search the blog!
  • Video Commerce on Shopify
  • Returns & Refunds on Shopify
  • Shopify Subscription Box
  • Shopify email templates using Spently
  • CRO: Thhe Ultimate Guide to Optimizing Your Shopify Store
  • Beef up your social media strategy
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