Kim Babij-Gesell

Recent Posts

Why you should be doing email marketing!

By Kim Babij-Gesell on Jan 18, 2017 12:00:45 PM

Check this out.  Email marketing is STILL the number one way to drive traffic to your website.  It's the truth! Although there's a feeling that email is an old fashioned way to do business, the stats totally show otherwise.  Take a look at these ones:

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How Schoolhouse Electric Made "Old" New Again

By Kim Babij-Gesell on Jan 5, 2017 11:26:44 AM



It was back in the 1920s when it became popular to use a shade over light bulbs instead of just having bare bulbs hanging from the ceiling. During that time, a particular style of shade became popular:  the schoolhouse light, which had clean lines and solid light-diffusion for places where good ambient light was necessary.

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2016 Bold Year In Review

By Kim Babij-Gesell on Dec 22, 2016 9:28:58 AM

It's amazing how much can change in a year. Here at Bold, it seems like every year we raise the bar on big changes. With a company as young and quickly growing as ours, 12 months is a very long stretch with a ton of opportunity.  And even as we sit down to put together this post, it's mind blowing to look back at where we were just 52 weeks ago.  It's almost hard to believe we're the same company! Buckle up as we take you back through the intense ride that was 2016!

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Black Friday University Week 9: Gift A Subscription

By Kim Babij-Gesell on Nov 15, 2016 10:13:18 AM

Less than two weeks until Black Friday! We told you the time would fly, and it sure has. Our free, weekly Black Friday webinars have gotten better and better, and we have a doozie for you for Week 9!

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Black Friday University Week 8: Get Motivated

By Kim Babij-Gesell on Nov 8, 2016 8:52:04 AM

Alright folks, we’re three weeks away from Black Friday.  Where has the time gone?!  We hope you’ve been getting valuable info from our Black Friday University series, and that you're primed and ready for the biggest shopping weekend of the year.  

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Black Friday University Week 7: Double Up on Loyalty Points

By Kim Babij-Gesell on Nov 1, 2016 9:27:54 AM

It’s less than a month until Black Friday!  The next three weeks are a critical period for eCommerce stores. These are the final weeks to get ready for..THE BIGGEST SHOPPING WEEKEND OF THE YEAR! 

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Black Friday Stuff

By Kim Babij-Gesell on Oct 27, 2016 10:49:31 AM

Consider this:  Black Friday 2015 saw $2.72 billion in ecommerce sales, a 14% increase from the previous year. And $583 million of those sales were generated on mobile phones!

The Black Friday weekend can account for as much as 30% of a retailer’s annual sales.

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Black Friday 2016: OWN IT

By Kim Babij-Gesell on Oct 27, 2016 10:49:30 AM

The unofficial start to the holiday shopping season, Black Friday, is just a few short weeks away.

This year, overall holiday sales are projected to be $655.8 billion, up 3.6% from last year.  Six hundred and fifty five BILLION dollars! It's a record number. And of that, $112.35 billion is expected to be spent online, in an eCommerce store just like yours. That's 7% more than last year's already record-breaking numbers!

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Black Friday University Week 6: Bundle It Up

By Kim Babij-Gesell on Oct 25, 2016 10:41:29 AM

Another week, another Black Friday University topic to help you make more money this holiday season!  Today's topic is "Bundle It Up", using our Product Bundles app.  This is a good one, an easy way for customers to buy great gift items, and a great way for you to increase the value of your cart!

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Black Friday University Week 5: The Great Gift Suggestion

By Kim Babij-Gesell on Oct 18, 2016 8:28:09 AM

Check out the recording of the free webinar, Week 5 Black Friday University series!   And read below for some easy ideas on how to implement this sales tactic this holiday season.

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