Melanie Fatouros-Richardson

Melanie is a Content Marketer at Bold and is a reality tv aficionado.

Recent Posts

Introducing "Build-a-Box" for Recurring Orders

By Melanie Fatouros-Richardson on May 16, 2017 8:47:30 AM

Today we're excited to announce our latest feature to our Shopify Recurring Orders app, and it's a GOOD one! It's called Build-a-Box and it allows you to create custom box or meal-plan style subscriptions that customers can tweak each month a few days before the shipment goes out.  The video explains it well. 

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Your one-stop shop for social media ad buying

By Melanie Fatouros-Richardson on May 16, 2017 12:00:09 AM

SCHOOL OF COMMERCE: LESSON 8
FEATURED PARTNER: MUTESIX
SPECIAL GUEST: MOODY NASHAWATY 


Confused by remarketing? Don't know what dynamic ads are? During this week's webinar we'll dive deep into the world of social media advertising, starting with one of the most popular questions we received: when's the right time to transition from growing organically to looking at paid advertising.

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Five major new releases for your Returns Manager app

By Melanie Fatouros-Richardson on May 5, 2017 1:00:05 PM

A returns app is a great way to keep your store organized.

It keeps you and your customers updated throughout the entire returns process, giving them more flexibility and control over how the return is handled while keeping everything organized on the back end.

But we decided to shake things up! With our latest release, we’re taking our Returns Manager app for Shopify to the next level by annoucing 5 new features that, believe it or not, make it even better! 

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We've got swatches! Plus other new releases for your Product Options app

By Melanie Fatouros-Richardson on May 3, 2017 3:18:39 PM

The number one requested feature for our Product Options app has been the ability to show your customers what their selections look like when creating a custom product.

That's why we just upgraded the app in a major way: you now have the ability to show your customers customized swatches, giving them complete confidence in their purchase.

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Unite wrap up: Shopify's biggest announcements and how they’ll affect your bottom line

By Melanie Fatouros-Richardson on May 1, 2017 3:39:26 PM

SCHOOL OF COMMERCE: LESSON 7
SPECIAL GUEST: KURT ELSTER

From a faster checkout experience to brand new Shopify POS hardware, the announcements coming out of Shopify Unite 2017 didn't dissapoint.

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How to use Bold's Loyalty Points app to run a successful Loyalty Program

By Melanie Fatouros-Richardson on Apr 4, 2017 1:00:00 PM

Over the past few weeks we’ve done a series of posts on everything you need to know to launch a successful Loyalty Program on your Shopify store. Today we're going tie it all together. 

In our first post, we explored the benefits of offering a loyalty program on your store, different types of loyalty programs and rewards you could offer, and the groundwork necessary before launching.

In our second post, we took a peek into the world of marketing your loyalty program, including what communication channels to focus on, what to center your content around, different sale ideas for a successful launch, and how to measure your success.

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How to beef up your social media strategy and get people to 'Like' you

By Melanie Fatouros-Richardson on Apr 4, 2017 9:34:41 AM

SCHOOL OF COMMERCE: LESSON 6

Regardless of your brand, business or product, if you're not already on social media, you should sign up today! Right now to be exact (well... maybe watch the webinar first).

Our resident social media guru Mike Trakalo will give you his best tips and tricks on setting up your social media strategy, how to get the most out of your time, and the best platforms to drive traffic to your store.

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How we automated our clients wholesale business, delivering an on demand, up-to-date catalog of products right to their customer inboxes

By Melanie Fatouros-Richardson on Mar 30, 2017 7:30:00 AM

 Did we mention we did all that AND cut their man hours to zero?

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CRO: The ultimate guide to optimizing your Shopify store

By Melanie Fatouros-Richardson on Mar 22, 2017 1:31:03 PM

SCHOOL OF COMMERCE: LESSON 5

Want to wow everyone the next time you join a conversation about CRO? Dylan's here to help!

As Bold's resident CRO expert, he'll teach you conversion rate optimization strategies like split testing, heat mapping, and how they actually work.

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Key strategies to marketing your Loyalty Program on your Shopify store

By Melanie Fatouros-Richardson on Mar 14, 2017 9:22:57 AM



By now you’ve read our first blog post and have all the details of your Loyalty Program in place: you’ve chosen what rewards you’re going to offer, what your points system will look like, and you’re ready to launch. Right?

Not quite. There’s one last step you need to put in place before launching: your marketing plan.

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Search the blog!
  • Video Commerce on Shopify
  • Returns & Refunds on Shopify
  • Shopify Subscription Box
  • Shopify email templates using Spently
  • CRO: Thhe Ultimate Guide to Optimizing Your Shopify Store
  • Beef up your social media strategy
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