Melanie Fatouros-Richardson

Melanie is a Content Marketer at Bold and is a reality tv aficionado.

Recent Posts

How to beef up your social media strategy and get people to 'Like' you

By Melanie Fatouros-Richardson on Apr 4, 2017 9:34:41 AM

SCHOOL OF COMMERCE: LESSON 6

Regardless of your brand, business or product, if you're not already on social media, you should sign up today! Right now to be exact (well... maybe watch the webinar first).

Our resident social media guru Mike Trakalo will give you his best tips and tricks on setting up your social media strategy, how to get the most out of your time, and the best platforms to drive traffic to your store.

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How we automated our clients wholesale business, delivering an on demand, up-to-date catalog of products right to their customer inboxes

By Melanie Fatouros-Richardson on Mar 30, 2017 7:30:00 AM

 Did we mention we did all that AND cut their man hours to zero?

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CRO: The ultimate guide to optimizing your Shopify store

By Melanie Fatouros-Richardson on Mar 22, 2017 1:31:03 PM

SCHOOL OF COMMERCE: LESSON 5

Want to wow everyone the next time you join a conversation about CRO? Dylan's here to help!

As Bold's resident CRO expert, he'll teach you conversion rate optimization strategies like split testing, heat mapping, and how they actually work.

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Key strategies to marketing your Loyalty Program on your Shopify store

By Melanie Fatouros-Richardson on Mar 14, 2017 9:22:57 AM



By now you’ve read our first blog post and have all the details of your Loyalty Program in place: you’ve chosen what rewards you’re going to offer, what your points system will look like, and you’re ready to launch. Right?

Not quite. There’s one last step you need to put in place before launching: your marketing plan.

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Hiring with a Focus on Growth, Culture, and Commitment to Community

By Melanie Fatouros-Richardson on Mar 10, 2017 10:23:51 AM

With 15 people starting at Bold this month alone, there are a LOT of amazing people to talk about! This month there are two people we feel deserve special mention. Their roles are very unique, and represent a significant milestone for our company.

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How we got 43% more people to click Add to Cart

By Melanie Fatouros-Richardson on Mar 9, 2017 11:38:15 AM

 

Want to increase conversion rates and create a better user experience for your customers? Take a look below to check out two small changes you can make on your product pages to boost your mobile sales in the next 7 days.


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The Easiest Way To Drive Repeat Purchases To Your Shopify Store

By Melanie Fatouros-Richardson on Mar 7, 2017 11:47:16 AM

SCHOOL OF COMMERCE: LESSON 4
FEATURED PARTNER: Spently

Wouldn't it be awesome if you could turn all of your emails into marketing opportunities? Well with Spently, you can! We'll talk with Vincent to find out what types of emails you should be focusing on, and how one store used Spently to make $185,000 just from email offers alone. 

There might even be a discount code for you at the end :)

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Launching a Loyalty Program on Shopify: everything you need to know

By Melanie Fatouros-Richardson on Feb 28, 2017 10:01:37 AM



Like the amazing entrepreneur you are, we know you’re always looking for new ways to market your business that won’t cost you thousands of dollars. But you're busy, we get it! So we did all the groundwork for you.

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How Tackle Boxes Became a Multi-Million Dollar Subscription Business

By Melanie Fatouros-Richardson on Feb 16, 2017 9:00:02 AM

SCHOOL OF COMMERCE: LESSON 3
FEATURED PARTNER: LUCKY TACKLE BOX
APPS DISCUSSED: RECURRING ORDERS

Want to grow your subscription business? Justin’s here to help! Watch our webinar as we pick his brain about Lucky Tackle Box: their business model, how they switched their store and subscribers over to Shopify, and even what boxes they subscribe to themselves.

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How our CRO team improved Cart Page conversions by 26%

By Melanie Fatouros-Richardson on Feb 9, 2017 10:26:16 AM

We were so impressed with the CRO work our Managed Services team completed last week, that I stole it just to show you.

They test every element on a page: we call it data driven design. They integrate it into every Shopify project Bold completes with the goal of getting your customers to convert.


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