How Schoolhouse Electric Made "Old" New Again

By Kim Babij-Gesell on Jan 5, 2017 11:26:44 AM

 

THE BACKGROUND

It was back in the 1920s when it became popular to use a shade over light bulbs instead of just having bare bulbs hanging from the ceiling. During that time, a particular style of shade became popular:  the schoolhouse light, which had clean lines and solid light-diffusion for places where good ambient light was necessary.

Continue Reading

How One Client Made $24,498 in One Month Using Bold's Email Marketing Service

By Mike Trakalo on Dec 5, 2016 11:00:18 AM

Many growing online stores are mastering social media marketing and building communities, yet they’re forgetting one of the core marketing components of an ecommerce business: email marketing.

Continue Reading

Case Study: Spikeball

By Kim Babij-Gesell on Aug 30, 2016 12:55:29 PM

It was the middle of the 1980s when Chris Ruder’s parents purchased a unique game from a toy store. It was a combination of two-on-two beach volleyball and four-square, and it became super popular among the Ruders’ family and friends.  But like so many cool inventions, the toy didn't get much marketing attention and after only a year in stores, it was discontinued.  However, the Ruders' family and friends were enjoying the game so much, they kept using that same set.  

Continue Reading

Case Study: Natural State Wholesale

By Kim Babij-Gesell on Aug 23, 2016 9:31:14 AM

 

Deep in the heart of the American south, Cabot, Arkansas is a small city 30 minutes northeast of Little Rock. With a population of a little more than 25,000 people, Cabot wouldn’t typically be thought of as a bustling commerce hub.

Continue Reading

Case Study: Glam Seamless

By Kim Babij-Gesell on Aug 9, 2016 11:24:45 AM

 

It was midway through 2011 when Alexandra Cristin graduated college. Although she had studied Marketing and Business Administration, she very quickly realized she didn’t want a traditional job.  She saw people all around her in New York City going to work every day at corporate offices, and she knew in her gut that kind of life wasn’t what she wanted.

Continue Reading

Case Study: Mandy Bo

By Kim Babij-Gesell on Jul 12, 2016 8:22:21 AM

When you ask Mandy Bo what kind of music she does, she’ll tell you it’s a style she coined herself as “B’ass Country,” short for Badass Country.  It’s a ton of bass, a little bit of Electronic Dance Music, and a whole lot of outlaw country, blended into one.  For the past eight years, Bo has dedicated her life to her music career.  And now, with the help of Bold Commerce, new fans from all over are discovering her B’ass Country.  

Continue Reading
Search the blog!
  • Video Commerce on Shopify
  • Returns & Refunds on Shopify
  • Shopify Subscription Box
  • Shopify email templates using Spently
  • soc-5.jpg
  • banner6.jpg
Shopify CRO