On-page SEO for eCommerce: How to optimize your online store

By Bill Widmer on Jul 25, 2017 12:10:10 PM

Did you know...

28% of consumers begin product discovery with a search engine.

And 95% of consumers click on organic listings when they search on desktop.

Fact is, SEO has the highest ROI of any eCommerce marketing campaign. Organic traffic is the best kind of traffic: Free and recurring.

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User-generated content strategies: How to build trust and make sales

By Melanie Fatouros-Richardson on Jul 24, 2017 1:49:42 PM

SCHOOL OF COMMERCE: LESSON 14

Wouldn't it be awesome if your Instagram ran itself? Or if you never had to worry about where your next Facebook post was coming from, and your engagement was sky high for every post?

It is possible, and we'll show you how!

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Marshawn Lynch, Shopify & Bold team up to help young entrepreneurs launch their businesses

By Melanie Fatouros-Richardson on Jul 17, 2017 11:41:20 AM

This past weekend we were proud to work with Shopify and Marshawn Lynch to put on the first ever 'BEASTMODE-a-business'. The initiative helped 30 high school students from the Bay Area create and launch an online store in just three days.
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How one store made 11.5k by installing THIS free app

By Melanie Fatouros-Richardson on Jul 13, 2017 8:25:36 AM

No one thinks that one thing can make a difference: buying that one lottery ticket, trying a new restaurant, or eating that last piece of cake. But once in awhile it does! That one lottery ticket could be a winner, that restaurant could be your new favourite, and that last piece of cake could be the best damn piece of cake you've ever eaten.

And for our clients, downloading just one app made a HUGE impact on their bottom line.

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How to start using social media to boost online sales

By Melanie Fatouros-Richardson on Jul 11, 2017 10:43:50 AM

SCHOOL OF COMMERCE: LESSON 13

We’re kicking off our ‘Summer of Social’ with a lesson on how to use social media to generate sales and awareness for your online store.

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Our 7 best tips to get more product reviews and boost your sales

By Bill Widmer on Jul 4, 2017 7:23:00 AM

Product reviews are the secret sauce of conversions.

Get this: 88% of consumers trust reviews as much as personal recommendations.

That’s not all…

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How to make your first online sale

By Melanie Fatouros-Richardson on Jun 29, 2017 7:38:00 AM

SCHOOL OF COMMERCE: LESSON 12

This week we're interviewing two store owners live, diving into their experiences opening their stores, social media channels they're using, strategies they've found successful, and their best piece of advice for people who are thinking about opening their own Shopify store. 

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4th of July marketing ideas for your online store

By Melanie Fatouros-Richardson on Jun 27, 2017 9:33:43 AM

Summer is here, and along with it the most patriotic day of the year: the 4th of July. Our feeds will soon be filled with fireworks, BBQ's, and of course everything red, white, and blue. And as you start planning which parties you're going to attend next week, don't forget to get started on your next marketing campaign.

Just like Valentines Day, Mothers Day, and Christmas, Independence Day should be a major date on your marketing calendar. With the average American spending approximately $300 each, retailers in every industry can take advantage of this spending bump by promoting their brands with a fun marketing campaign.

Take at look at these five ways to help drive traffic to your online store this Independence Day.

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Case Study: How these musicians made 5x more profit selling their music online

By Aubrey Kotelko on Jun 22, 2017 2:10:57 PM

Dead by April is an up-and-coming metalcore band based in Gothenburg, Sweden. Formed in 2007, the four-member ensemble has grown in popularity significantly with the release of several albums and hit singles. 

Their Facebook audience reaches over 425, 000 fans, and many of their videos on YouTube have view counts in the millions. The band has opened for big names such as Linkin Park and has toured to nearly every continent on the planet (they're still waiting for their Antarctic tour dates to be confirmed). 

Read on to learn how they grew their margins quickly and easily using a Shopify store and our Marketplace app in a creative way!

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The 5 types of emails your eCommerce store needs to be sending

By Melanie Fatouros-Richardson on Jun 16, 2017 1:09:48 PM

SCHOOL OF COMMERCE: LESSON 11

Mike Trakalo joins us again this week as a follow up to our last webinar, How to double your email list in the next 30 days, and answers the age old question: so you have an email list, now what?!

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  • CRO: Thhe Ultimate Guide to Optimizing Your Shopify Store
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