Turn your data into dollars with data-driven deals: Bold Brain

November 7, 2019

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What if you could anticipate exactly what your customers wanted?

What if you could make personalized recommendations to every shopper?

And what if you could easily see and act on this data right from the back-end of your store?

Well, you can — with Bold Brain.

By collecting data in real-time, Bold Brain anticipates what shoppers want and shows it to them on a widget that blends seamlessly with your store. It also automatically curates bundle and upsell recommendations you can activate with the click of a button.

Retail giants like Amazon have spent years developing technology like this, and now it's at your fingertips!

Learn more about Bold Brain, or try it for free in time for Black Friday!

Get Bold BrainNot quite convinced? We'll break down how this Shopify app can help you achieve success this Black Friday, especially if you already use other Bold apps!

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Black Friday promos in a flash

Looking for a quick-to-set-up Black Friday promotion? Bold Brain's got you covered.  

Combine Bold Bundles or Bold Upsell with Brain to activate data-based deals and recommendations with a single click. Have bundled deals and upsells ready fast — perfect for last-minute Black Friday promotions.

Before you activate any of these recommendations, Brain will show you a cost of goods sold (COGS) analysis so you know how much profit you'll make from each upsell or bundle conversion.

Use some of these upselling techniques, or combine Brain's recommendations with these product bundling secrets to make your offers even better! 

Once you have your offers sorted out, integrate Brain with Mailchimp to create segmented audiences for highly targeted eblasts letting customers know about your deals. Brain also integrates with Yotpo to recommend customers your top-rated products with a storefront widget.

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You know how Amazon recommends products while you're shopping, seeming to know exactly what you want even before you do? 

Now you can give your customers that same experience. 

These aren't recommendations you pick yourself by guesswork, they're products automatically curated by Brain using cold, hard data and displayed on widgets that look right at home on your store.

By determining what products are most likely to be purchased together, Brain anticipates what your customers want so you're always displaying the most relevant products.

This also simulates the experience that customers have when they stumble on a new product at a brick-and-mortar store.

Bold Brain provides six different types of widgets for you to choose from:

  • Most Frequently Bought: shows the most popular products on your store.

  • Related Products: shows products related to items the customer is viewing.

  • Recently Added: shows the newest products added to your store.

  • Recently Viewed: shows products previously viewed by the customer.

  • Top Rated: shows your store’s top-rated products (powered by Yotpo).

  • Smart Widget: automatically uses A/B testing to pick the most effective widget to show shoppers.

All of these widgets automatically populate with your products. They also allow you to choose a backup type in case your store doesn’t have enough data or products to use for your first choice.

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Brain doesn't just use this data for recommendation widgets.

You can also create prebuilt or custom audiences with various filters and use them right in Mailchimp to conduct highly targeted email campaigns. If you don't use Mailchimp, you can export the lists into CSV files for use in other email marketing services.

For example, you can generate lists of customers who have:

  • Viewed a specific product on your store
  • Purchased certain products from you
  • Added a product to their cart but didn't check out

So, let's say the owner of a camera store notices a lot of customers are adding an expensive lens to their cart, but not checking out.

They can send a targeted email to those customers offering them a more affordable lens, or even the same lens at a discounted price, giving qualified customers that push they need to actually make a purchase.


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See how your widgets are performing, and gain access to other key statistics and performance indicators, right from Brain's report page. 

This includes what products are frequently bought together, average customer value, average order size, total profits, and other stats about customer behaviour. You can use these valuable insights to make informed changes and site optimizations that maximize results.

The future of eCommerce

Personalization is poised to play a bigger and bigger role in eCommerce. Amazon's revenue increased by 29% after they introduced recommendations, and, according to Salesforce, 70% of consumers expect companies to anticipate their needs.

Bold Brain will give your store an edge this Black Friday, helping you personalize, automate, and provide customers with better service. Try it today!

Get Bold Brain

Topics: Product updates

John Bruce

Written by John Bruce

John is a full-time copywriter, part-time boxing coach, and former cable-access host.

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