What's happening at Bold: 2019 in review

By Marshal Fries on January 6, 2020

Happy new year! 

It's been an incredible 2019 at Bold. 

We landed our first major investment, hired over one hundred new employees, and opened not one, but two, new offices. But most importantly, we served more merchants than ever!

We're so excited for 2020 and can't wait to keep growing, evolving, and finding new ways to help our merchants, partners, and team members succeed. Let's count down some of our favourite highlights of the year: 

Topics: Bold culture
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Bold Commerce commits to “Partner-first” approach

By Scott Riddell on January 6, 2020

For those of you who know a bit about Bold Commerce, you might know that we bootstrapped our way from four founders building apps and providing support on their lunch breaks at their day jobs, to becoming an ecommerce powerhouse.

We’re a team of more than 350 with a complex suite of ecommerce software products, 90,000 merchants, and 2,000 Partners.

Topics: bold partners
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Sell in multiple currencies on Shopify

By Aubrey Kotelko on January 3, 2020

One of the most obvious benefits of ecommerce is that location doesn't really matter.

A customer in Australia can buy products from a store in the United Kingdom and have no idea their order is coming from thousands of miles away.

But one of the last remaining barriers to a truly global marketplace is multiple currencies. But when shoppers see prices that aren't in their own currency, it can scare them away. 

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Introducing Best of 2019 - Share your story

By John Bruce on December 13, 2019

Merchants like you use Bold apps to achieve amazing things every day.

Whether it's getting your first sale, breaking a sales record, or anything in between, we're so excited to be part of your ecommerce journey.

That's why we're doing something special this year to celebrate your successes. When you submit the stories behind your biggest accomplishments of the year, you'll get a chance at receiving our special Best of 2019 honoree package.

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Your ultimate Bold 2019 holiday gift guide

By Brittany Rycroft on December 13, 2019

Looking for the perfect gift that's a little different or unexpected? We've handpicked some of our favorite holiday gift ideas from Bold merchants. 

Once you're done getting inspired by the amazing products our merchants are selling (and maybe even getting some of your own holiday shopping done as well), check out our Sleigh the Season holiday hub for ecommerce tips, tricks, and maybe even a few more puns to brighten your day. And hey, don't forget the gift wrap while you're getting things lined up!

Ready? Let's shop! 

Topics: holiday_2019
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How to offer gift wrapping on Shopify

By Jordan Labelle on December 12, 2019

During the holiday season, people are looking to get great gifts for everyone on their lists, and if it's not truly a gift unless it's wrapped up!

That's why offering gift wrapping is such a great opportunity during the holidays.

This is one of those ideas that may not jump off the page and really get you excited... but it should!

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Your 2019 holiday shipping and order deadlines at a glance

By Marshal Fries on December 5, 2019

As an ecommerce merchant, there’s no better feeling than making your customers happy! 

With Cyber Monday having landed later this year, you'll want to make sure you're doing everything possible to make sure they have their gifts in hand before the holidays arrive.

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6 bundle deals you can set up with one app (in 10 minutes or less)

By John Bruce on December 4, 2019

If you’re looking for a flexible sale idea that will attract customers over the holiday season, bundling products is a great option!

The best part is, you can build bundles for your Shopify store with just one app.

Bold Bundles lets you can run multiple bundled product promotions through the holidays and into the new year, keeping your offers fresh all season long. 

In this article, we'll demonstrate just how simple it is to set up six different bundled product promotions on your Shopify store.

Topics: Bold Bundles
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Turn shoppers into big spenders with a 'free gift with purchase' promotion

By Marshal Fries on December 4, 2019

Now that you've cashed in on Black Friday and Cyber Monday, it's time to set your sights on the next big selling season. 

One strategy many Shopify store owners use to get customers to spend more is a free gift with purchase promotion. The customer makes a purchase or spends a certain amount, they get a free gift. It's that simple! 

But what makes a great gift? There are many factors to consider when picking a giveaway that will motivate customers to spend a little more. 

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How to use free shipping to boost your sales on Shopify

By Aubrey Kotelko on December 4, 2019

Free shipping is one of the greatest marketing tools available to an online store. It can motivate customers to buy more, give them an incentive to buy right away, and give merchants an edge over the competition. 

How do you think Amazon stays at the top of the eCommerce game year after year? I'd say its Prime Membership, which offers free one-day shipping, is a big reason why.

In a survey by Walker Sands Communications, 90% of people said that having an order ship for free is the biggest incentive to add more to their cart, while another survey found up to 74% of shoppers will abandon their cart if delivery fees are too high.

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Track, segment, target: an introduction to customer journey mapping

By Marshal Fries on November 21, 2019

Should “customer journey” be part of your ecommerce vocabulary? 

Absolutely! Customer journey mapping can help you learn how people behave when they visit your website, what you can do to improve their experience, and how to increase sales while encouraging repeat purchases. 

So what is a customer journey anyway?

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The key elements of high-converting subscriptions for Shopify

By Morgan Wowk on November 15, 2019

For the past few years, I’ve had the opportunity to work at the forefront of subscriptions on Shopify. Everything from helping mom-and-pop retailers start selling subscriptions online, to developing core features of Bold Subscriptions that enterprise-sized businesses depend on.

This includes working on a powerful collection of APIs, webhooks, customer portals, integrating with Cashier for a better checkout experience, and creating custom subscription flows for merchants looking to enhance customer experience and increase revenue.

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How to create Black Friday banner ads and graphics for free

By Bill Widmer on November 7, 2019

If you put on a Black Friday sale, but nobody hears about it... will you actually reach your sale goals?

Probably not.

That's why you need to let as many people know about your promotions as possible with professional looking marketing content, that includes attention-grabbing banners, social ads, and emails!

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5 easy marketing campaigns you can steal for Black Friday

By John Bruce on November 7, 2019

Your Black Friday sales are set up and your stock levels are high: All that's left to do is sit back and wait for the orders to start rolling in.

Well... that's not exactly how it works.

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Activate data-driven deals with one click using Bold Brain

By John Bruce on November 7, 2019

What if you could anticipate exactly what your customers wanted?

What if you could make personalized recommendations to every shopper?

And what if you could easily see and act on this data right from the back-end of your store?

Well, you can — with Bold Brain.

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Better late than never: 10 last-minute Black Friday sale ideas

By Marshal Fries on November 6, 2019

Black Friday is coming fast! You've heard about, thought about it — but you haven't set up any sales yet.

You know it's the biggest revenue opportunity of the year, but maybe you got caught up with your other job, or life in general.

Well, procrastination can actually help you think more creatively. Turns out Kurt Cobain wrote a lot of Nirvana's songs last minute!

So to get your juices flowing, we collected a list of simple sale ideas you can easily run on your Shopify store. Most of them can be set up in just a few minutes, and all of them are easy to automate so you can spend more time managing your business and less time adjusting prices.

Ready to rock a last-minute breakthrough Black Friday hit? Read on!

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How to start and scale your Shopify Facebook ads for the holidays!

By Paul Rajotte on November 5, 2019

The busiest, most stressful — and most profitable — time of the year to be an eCommerce business owner is fast approaching.

That's right, we're talking about Black Friday. You probably have your sales planned, but there's more to a good BFCM promo than just lowering prices.

You need to tell as many potential customers as possible about your sales. If you're not actively trying to spread the word about your promotions, don't expect much web traffic when the big weekend rolls around.

In this article we'll show you how to start (or scale) Facebook ads so you can get a horde of shoppers banging on the digital door of your store this Black Friday.

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5 easy ways to turn Black Friday traffic into holiday season sales

By Bill Widmer on October 29, 2019

There’s no denying that Black Friday is huge for eCommerce.

Last year, on that one day alone, consumers collectively dropped $6.2 billion dollars on online stores!

And as an entrepreneur and an eCommerce store owner, you’re probably doing all you can to capitalize on the Black Friday frenzy. That's great, but...

You also don't want to fall into a post-BFCM slump.

It's important to be proactive during your Black Friday efforts and leverage all that action into holiday season sales. That means taking advantage of the high traffic to remarket, having promotions ready, and giving customers a reason to come back to your store when December rolls around.

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3 retargeting strategies you can master in time for Black Friday

By Marshal Fries on October 29, 2019

It's Halloween season, which means eCommerce merchants are scrambling to get their November promotions in line so they don't get spooked by Black Friday. 

Here’s a freaky fact: 97% of people who visit your site for the first time leave without buying anything. 

Don’t panic — there are ways to bring them back. 

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Show your good side this Giving Tuesday: how to collect donations on your Shopify store

By Marshal Fries on October 29, 2019

Did you know that Black Friday weekend is the single biggest online sales event of the year? In 2018 Shopify store owners made $1.5 Billion in revenue, and this year is predicted to be even bigger. 

Making money is great, but did you know you can also use eCommerce to make the world a better place? 

That’s right, you can actually raise money for a charitable cause right on your Shopify store!

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Trying to choose a discount app for Shopify? Check out Bold Discounts

By John Bruce on October 25, 2019

If you're looking for a way to automatically discount products on your Shopify store, Bold Discounts has got you covered.

It's perfect for putting on sales, especially during Black Friday and the holiday season when you need to schedule multiple sales across collections and products.

With some surveys finding that up to 80% of shoppers identify as value-seeking consumers, putting on sales is a great way is something you can't sleep on. They can help attract customers to your store, both new and old.

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A complete list of product bundle types for your online store

By Marshal Fries on October 18, 2019

Product bundling is the perfect solution for eCommerce stores looking to unlock their full earning potential.

At its core, product bundling is really just a pricing tactic where merchants group multiple products together and sell them as a package deal to create a new price point.

When done right, your customers will be happy because they're getting a deal, and your business will see:

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Make more money with these product bundling secrets

By Bill Widmer on October 18, 2019

Everyone loves a great deal. 

Doesn’t seeing the product you want at a reduced price just make you want to click the "add to cart" button? There’s a reason for that. 

It lies in psychology and marketing research, which we'll get to in a bit. 

The main focus of this article is to teach you the best ecommerce product bundling strategies, and how to use them to increase your store’s revenue. 

Ready to learn how to make more money? Let’s get started!

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3 insider tips to running profitable flash sales

By John Bruce on October 17, 2019

Planning your Black Friday and Cyber Monday sales well in advance is always a good idea.

They need to get deal-hunters excited but still be profitable. That means careful planning and strategy should go into every promotion you offer.

A flash sale can be a great weapon in your BFCM promotional arsenal — but only if you do it right. Your sales need to be Black Friday-worthy without breaking the bank.

A well-executed flash sale will have loyal customers flocking to your store for that item they've had their eye on, and also be mind-blowing enough to get new customers excited about visiting your store.

Topics: How-to guides
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3 simple ways to create urgency with upsells

By Amy Polowy on October 16, 2019

Upsells have been around for ages, and have been used to offer value to customers, move product, and increase AOV across hundreds of thousands of online stores. But, what if we told you that with a few tweaks, your upsell offers can drive urgency and increase conversions by getting customers to act fast this holiday season?

Let’s chat about some strategic ways you can use upsells to increase urgency this BFCM.

Topics: Partner Post
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4 secrets to mastering the art of Daily Deals

By Marshal Fries on October 10, 2019

So, you've decided to use "daily deals" as part of your Black Friday eCommerce strategy.

Great choice!

Running daily deals is an excellent way to create urgency, drive traffic, and increase sales, not only during Black Friday, but during the days leading up to the holiday weekend as well. 

Topics: How-to guides
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Daily Deals: are they right for your ecommerce store?

By Marshal Fries on October 8, 2019

You know those offers that you just have to click on? Flash sales, happy hours, 75% off until midnight! 

These are called "daily deals," and they are an excellent way to give your ecommerce store a sense or urgency. 

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How to use timed sales to drive conversions

By John Bruce on October 8, 2019

What if I told you your favorite online store was offering 40% off all orders for the next hour?

If you’re anything like most shoppers, myself included, you’d already be headed to their site, mentally tallying up your wish list.

Why? Based on the theory of loss aversion, customers are motivated to make a purchase based on the fear of losing out on something. Translation: people don’t want to miss out on a great deal!

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How to use countdown timers to increase sales (including examples!)

By John Bruce on October 8, 2019

When you put on your sales and promotions, do shoppers know they can only buy one and get one half off for only another half day? Or that free shipping won't be free forever?

Probably not. That's why you need to literally show them time is running out!

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Building a VIP email list: your secret weapon for Black Friday success

By Marshal Fries on October 1, 2019

You could call it the holy trinity of eCommerce and retail: Thanksgiving, Black Friday, and Cyber Monday. If you own a Shopify store or work in eCommerce you know this weekend is a BIG deal. 

In 2018, U.S. online retailers sold $3.7 billion on Thanksgiving, $6.2 billion on Black Friday, and a whopping $7.9 billion on Cyber Monday — that’s $17.8 billion in online sales over just three days!

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4 Black Friday rookie mistakes (and how to avoid them!)

By Marshal Fries on October 1, 2019

You finally did it. You started your own eCommerce store! 

We bet you’re enjoying being your own boss and selling the products you love — or even made yourself. But as you’re probably finding out, eCommerce is no walk in the park.

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4 fun ways to capture more emails... fast!

By John Bruce on October 1, 2019

These days, it seems like every website you visit tries to capture your email. The reason?

Email marketing is one of the best ways to win over customers.

It's more effective than social media or search. Just take a look at Shopify's 2018 Black Friday stats. Email was the highest-converting sales channel.

Topics: BFCM
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How to set up a storewide sale in under five minutes

By Camilo Bolanos on September 30, 2019

To run promotions and sales on your online store, you need to be able to easily discount your products.

Whether it's for a Black Friday blowout, a holiday sale for last-minute gift-buyers, or any other time of year, it's important to be able to effortlessly change product prices whenever you need to.

That's where Bold Discounts comes in. It lets you easily set up a simple storewide sale in five minutes or less — without using discount codes. 

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Bold hosts 'Friends & Family Day' at new Smartpark location

By Marshal Fries on September 27, 2019

Topics: Bold Social
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Get bigger orders from your subscribers with Upsell by Email

By John Bruce on September 19, 2019

We've got game-changing news for your subscription business. Now, your customers can add more items to their subscription box — right from their inbox, increasing your average order size!
It's thanks to  Bold Subscriptions ' new feature: Upsell by Email. Send targeted email offers to subscribers that they can add to their next order with just a few clicks!
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Use upsell funnels to sell more on your eCommerce store

By John Bruce on September 18, 2019

We see upselling at brick and mortar stores every day.

Customers can be enticed to add products to their purchase by a salesperson, the tempting goodies at the checkout counter, or even the cashier offering them additional items to complement their purchase. 

But as an eCommerce merchant, you need to find digital ways to persuade customers to buy more. That's where upsell funnels come in. 

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Bold hosts Extra Life North 24-hr game-a-thon, raising over $73k for sick kids

By John Bruce on September 14, 2019

At Bold Commerce, we're committed to giving back to the community (and having fun while we do it!) That's why we decided to host the biggest Extra Life competition in Canada. 

Extra Life supports local Children's Miracle Network hospitals by uniting thousands of gamers across North America. The goal is to play games non-stop for twenty-four hours to raise money for kids in need.

At Extra Life North, held in Winnipeg at Bold Commerce headquarters, we raised money for the Children's Hospital of Manitoba Foundation, a non-profit organization dedicated to ensuring that every child treated at the Children's Hospital – HSC Winnipeg receives the best medical care possible.

Topics: Bold news
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Increase average order value this Black Friday with Bold Upsell

By Mike Trakalo on September 13, 2019

Have you ever been asked, “would you like fries with that?” If so, you’ve experienced an age-old sales tactic: the upsell.

You probably didn’t have to think too hard about saying yes to warm, crispy fries. We typically don’t mind paying a little extra for something we want, and businesses are always looking for ways to increase average order value (AOV), so a well-placed upsell is a win for both the business and the customer!  

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How to add a “one-click upsell” to your Shopify store (in 10 minutes or less)

By Bill Widmer on August 28, 2019

Want to offer a one-click upsell button on your Shopify store?

Good idea. Adding it to your checkout can really boost sales. It's a low-friction way to persuade your customers to add a little more to their purchase every time they check out, increasing your average order value.

Today, we’ll show you how to add a one-click upsell to your Shopfiy store in just ten minutes with Bold Upsell. Once you have it installed, you can try it out for free for 14 days. If you don't like it, you can uninstall it at no extra charge!

Your upsell will look something like this once it's up and running:

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Top 3 questions to ask a potential fulfillment provider

By Guest Post: Shannon Callarman on August 23, 2019

No matter what type of product you’re selling or what industry you’re in, 73% of online shoppers expect fast shipping at an affordable price. The good news is it’s not unrealistic to accomplish — as long as you choose the right third-party logistics (3PL) partner for your business.

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How this artisan turned his hobby into a full-time business

By John Bruce on August 21, 2019

Chuck Allen's leather and pottery goods might have started as a creative outlet, but they eventually allowed him to quit his day job and pursue his passion full time.

The pottery products and hand-stitched leather bags he creates and sells in-person and online inspired the name of his growing brand: Earth and Hide. 

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How to create a custom checkout on Shopify with Bold Cashier: A webinar series

By Jay Myers on August 20, 2019

A few years back we launched Bold Cashier, and since then, over 6,000 stores have installed it to improve their checkout. This includes some of Shopify's biggest brands, like Staples, Sock Fancy, Represent, and Ember.

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The ultimate guide to high-converting product descriptions (plus 10 examples)

By Bill Widmer on August 15, 2019

A great product description can literally double your sales.

Just look at advertising guru Joseph Sugarman. All he had to sell his product was words in a magazine or newspaper...

And he used those words to accomplish amazing sales numbers, like 100,000 pairs of sunglasses in just six months.

Topics: How-to guides
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6 steps to optimize your eCommerce checkout page design

By Bill Widmer on August 9, 2019

When it comes to eCommerce, checkout page design is arguably one of the single most important things to you can do to optimize your website.

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How a homemade snack became a nationwide business

By John Bruce on August 6, 2019

Colleen Dyck cooked up her own energy snack to keep her going between mom duties, triathlon practice, and work. But after she shared it with her friends and training partners, it quickly grew into a nationwide business: GORP Clean Energy Bar.

But finding the recipe for eCommerce success took some time, and it turned out that Bold's apps were the missing ingredients. They expanded GORP's Shopify store functionality to foster growth and success.

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International selling: What's the big deal?

By Bill Widmer on August 2, 2019

So you're thinking about selling internationally, but you're not quite sure if you should.

It's a big undertaking; you'll have to learn about customs, shipping overseas, new laws and regulations, and more. I understand the apprehension.

However, the benefits are (usually) worth the learning curve. International selling is a fantastic way to scale your business and increase sales with customers you could never reach otherwise.

Is international selling right for you? Let's find out.

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Bold Commerce goes to Paris

By Suzy Bodiroga on July 31, 2019

Traveling the globe to find talent is becoming a regular order of business here at Bold. In the last year, our team has journeyed to Berlin, Sao Paulo, Paris, Lyon, Toulouse, and Barcelona to recruit world-class senior software developers to join our growing team.

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What to sell online: The 12 most profitable products trending in 2019 (so far)

By Bill Widmer on July 19, 2019

This guide will share some of the best trending products of 2019 so far and show you exactly what to sell online to make a huge profit!

So you're thinking about starting an online store, but you aren't sure what to sell.

That's fantastic! Running an eCommerce business can help you achieve financial freedom, be your own boss, make your own schedule, and quit your nine-to-five. It's one of the best business ideas.

Topics: How-to guides
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This company is changing the way Canadians order flowers

By John Bruce on July 15, 2019

How do you become a florist? Put yourself in your customer's shoes. And that's exactly where Catherine Metrycki started.

An unpleasant experience ordering a bouquet inspired her to start her own floral business: Callia. It quickly grew into a nationwide business thanks to a dream, an entrepreneurial spirit, and some of Bold’s powerful apps.

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Staples launches on Shopify Plus with Bold Commerce

By Aubrey Kotelko on July 10, 2019

The world of enterprise eCommerce software has long been a complicated one.

Off-the-shelf solutions, traditionally, haven't been flexible enough to meet the custom, complex needs of a global retailer. IT teams spend significant amounts of time propping up legacy systems with workarounds, security updates, and integration scripts. Can an eCommerce platform built for the needs of the 2005 shopping landscape keep up in 2019?

Topics: Bold Cashier
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3 things every software developer should know about a career at Bold

By Eric Boisjoli on July 9, 2019

Last month, I joined the Bold hiring team as they embarked on their latest international recruitment adventure, a nearly two-week expedition to Paris, Lyon, Toulouse, and Barcelona. 

Our third international hiring effort in just over a year, the purpose of this (and our previous) trips have been to recruit senior software developers to join our growing team in Winnipeg, Canada. And though we’ll be missing the daily croissants and cappuccinos, we’re excited about all the great talent we met.

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Key takeaways from Shopify Unite 2019

By Amy Polowy on July 1, 2019


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Top loyalty program examples in eCommerce by industry

By John Bruce on June 28, 2019

Once upon a time, loyalty programs use to be all about collecting information on customers so companies could market to them better.

Thanks to the proliferation of digital analytics, companies now have much easier access to audience information, and the primary purpose of loyalty programs has changed: It's all about getting customers to fall in love with your brand so they'll stick with you and buy more. Here are some brands that do just that.

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How to create a loyalty program that actually works

By John Bruce on June 27, 2019

Everyone has that one friend who loves a good deal.

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8 key principles of a great pop-up

By Bill Widmer on June 13, 2019

Pop-ups are a controversial subject. So much so that the inventor even apologized for them.

However, it's probably fair to say that the worst of the stigma has worn off. The days of playing whack-a-mole on endlessly multiplying pop-ups have come and gone, and it's now common to use them for newsletter sign-ups, and even upsell offers.

They've been shown to double some people’s conversion rates for lead generation (pretty amazing, right?). But, still pop-ups can be really obnoxious if you don't do them right.

Topics: How-to guides
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Bold Loyalty Points 2.0: Level up your customer rewards program

By John Bruce on May 17, 2019

Our loyalty program app will completely change the way you run customer rewards on your online store.

Bold Loyalty Points gives you the power to keep up with the best rewards programs out there. It's loaded with features like flexible reward options, a built-in referral program, bonus point time periods, loyalty tiers, email reminders, and more.

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3 creative implementations of Bold Subscriptions

By Guest post: Carlos Zappien on May 1, 2019

This is a guest post written by Carlos Zappien from Westmount Solutions, describing tweaks he has done with Bold Subscriptions. Subscriptions, along with many of our other apps, can be customized to fit your unique needs. 

One of the most attractive business models in the eCommerce industry today is subscriptions. According to a survey compiled by McKinsey & Company, the online subscription market amounts to around $2.6 billion, with 15% of all online shoppers subscribing to a product or a service.

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9 upselling techniques to explode your average order value

By Bill Widmer on April 25, 2019

How would you like to give your online sales a big boost?

Upselling techniques have the power to do just that.

In 2012, Amazon saw a 29% increase in sales after introducing its version of upselling: product recommendations, like the "Frequently bought together" panes.

But upselling isn't reserved for the likes of Amazon — you can use the same techniques as the billion-dollar behemoth to sell more to every customer who visits your store.

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Pay your affiliates with store credit using Kickbooster

By Shelby Olson on April 22, 2019

As an online business owner, you probably already know that people trust peer recommendations more than any form of advertising

That's why we're excited to give you a new way to motivate people to spread the word about your brand:

With Kickbooster, you now have the option to pay your affiliates with store credit for their successful referrals!

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Upsell after checkout: the highest converting click in eCommerce

By John Bruce on April 5, 2019

My whole life, whenever I heard the word “upsell,” images of car salesmen or fast food restaurants sprang to mind. I mean, the words “would you like fries with that” are the stuff of legend!

But after I opened a store myself, upsells became legendary for a whole new reason: it’s the easiest way to move more product and make more money on every single sale that goes through my store.

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3 spring cleaning hacks for your marketing campaigns

By Guest post: Danielle Butera on March 28, 2019

Spring has finally sprung (well, almost) and you know what that means — baseball, fresh air, and most importantly — spring cleaning time! The seasonal purge can apply to more than just your home — use this time to clean up your brand’s marketing campaigns to make sure revenue is increasing just as much as the temperature outside.

Topics: Partner Post
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Female founded: four female business owners talk shop this International Women's Day

By Suzy Bodiroga on March 8, 2019

Every March 8, women around the world acknowledge and celebrate International Women’s Day, bringing light to topics like equality, human rights, and women in business to help create a more gender-balanced world.

Here at Bold, we wanted to take the opportunity to celebrate the accomplishments of some of the amazing female business owners who use our apps to achieve their eCommerce goals.

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5 Digital marketing trends eCommerce brands should watch in 2019

By Guest post: Chelsey DeBalsi on January 30, 2019

It’s no secret that the digital marketing landscape is constantly changing. As soon as we feel like we have a good handle on things, technology or consumer behaviour shifts and a brand new marketing channel or strategy pops up.

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An eCommerce owner's guide to planning the new year

By Bill Widmer on January 21, 2019

I want you to take a month off next year.

Think you can do it?

I know you can. All it takes is a little planning and blocking off the time ahead of time. And that’s what this article is all about.

Topics: How-to guides
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How to speed up the checkout process [and close more sales] using autofill and stored accounts

By John Bruce on January 2, 2019

Ask for less, and they’ll buy more.

That’s the mantra that should be on repeat for all eCommerce merchants in 2019.

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Keeping our customer service reliable and consistent in the face of rapid growth

By Art Pachnine on December 26, 2018

Art Pachnine has been the Director of Merchant Success at Bold Commerce for just over a year. Prior to that, he worked in various management positions and brings with him his seven years of managerial experience (and his secret talent: juggling a soccer ball for 30 minutes!).

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Year in Review: 2018

By John Bruce on December 19, 2018

Another year has come to an end at Bold, and that means it's time to reflect. This year we have so much to look back on and be thankful for.

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How to make the most of your holiday promotions

By Guest post: Kenneth Ott on December 18, 2018

Almost every brand out there is offering a holiday promotion right now, and why wouldn’t you?! People are in the holiday buying spirit, so naturally brands want to capture some of that revenue. But, that’s not the only reason to share some holiday cheer.

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4 awesome tiered loyalty programs and what you can learn from them

By John Bruce on December 13, 2018

With more and more eCommerce stores opening every year, you need to keep an edge over your competition. A tiered loyalty program that offers awesome benefits can help you break the tie against your competitors and win customers' repeat business.

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Pre-sales support: the ultimate conversion tool for your store

By Guest post: Nilesh Gonsalves on December 10, 2018

If you’re looking for the best way to turn your potential customers into paying customers this holiday season, look no further than pre-sales support!

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How to boost your eCommerce sales during the holiday season

By Guest post: Scott Ginsberg on December 6, 2018

Black Friday and Cyber Monday have come and gone.

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How to sell gift subscriptions on your online store

By Caitlin McVicker on November 29, 2018


During the holiday season, people are on the hunt for lovable gifts. Something that stands out and really make the gift reciever's eyes light up.

But as an ecommerce merchant, you’re probably thinking "what unique products can I offer that people will want to buy as gifts?"

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How to optimize your store on mobile

By Guest post: The BlueSwitch Team on November 27, 2018

77% of all Americans own a smartphone, and with 61% of all online sales coming from mobile shoppers during the holiday shopping season, it's easy to see why optimizing your store for mobile is a must this year.

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Your complete guide to eCommerce shipping and fulfillment

By Caitlin McVicker on November 15, 2018

Spending time implementing the perfect shipping and fulfillment solution for your online store is one of the best investments you can make for your eCommerce business.

But if you’re familiar with just how many little details go into that, you know how difficult it can be to create that plan.

We’ve put together a complete guide to make it easier for you to decide which shipping and fulfillment options are going to work best for you and your store.

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4 Great ways to skyrocket your Black Friday & Cyber Monday sales with reviews

By Guest post: Flora Frichou on November 8, 2018

The holiday shopping season presents a major opportunity for online retailers. Last Black Friday, sales jumped by 3.8% in the U.S., and with so many brands, products and services all vying for consumer attention, brand differentiation is definitely necessary this time of year.

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A step-by-step guide to Facebook Retargeting for eCommerce

By Bill Widmer on November 6, 2018

Facebook Retargeting can bring high conversions at low costs.

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The 3 best sales to run on your Shopify store this Black Friday

By John Bruce on November 5, 2018

36.5 billion dollars were spent last Black Friday. That’s 36.5 BILLION, with a B. And if you’re ready for the onslaught of consumers ready to spend their money on November 23rd, your store could get a piece of that action.

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Putting our merchants first: How Bold prepares for Black Friday traffic

By Eric Boisjoli on November 2, 2018


As the Chief Technology Officer (CTO) and one of the four founders of Bold Commerce, Eric Boisjoli has both the real-life experience of making Black Friday a success, and a wealth of knowledge surrounding the technical side of running an industry-leading software development company.

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4 quick and easy Black Friday sale ideas for your Shopify store

By John Bruce on November 1, 2018

With Black Friday only weeks away, you need to have deals that people will get excited about to help you sell as much as possible.

Here are four Black Friday sale ideas that you can easily set up on your Shopify store to help you get the most out of the holiday. 

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How to maximize profits without losing brand equity

By Bill Widmer on October 31, 2018

What’s your go-to strategy if you want to increase sales for the month?

Topics: How-to guides
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7 Black Friday/Cyber Monday email campaigns and how to maximize them

By Bill Widmer on October 30, 2018

Black Friday and Cyber Monday - the two biggest shopping days of the entire year - are almost upon us. Are you prepared?

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Boost sales this Black Friday and Cyber Monday with optimized store emails

By Guest post: Octavia Ramirez on October 29, 2018

It wasn’t that long ago that people were getting pummeled and trampled by other humans trying to nab crazy Black Friday deals somewhere in middle America.

Luckily, with Spently, your customers can access the best Black Friday and Cyber Monday discounts directly from their inbox, and avoid having their face stepped on!

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Bold unveils six new eCommerce solutions for high-growth merchants

By Caitlin McVicker on October 26, 2018

Autumn is here, which means change is in the air: the leaves, the weather… and Bold!

We are excited to unveil our fresh, new look on boldcommerce.com. Bold still remains a multifaceted and industry-leading eCommerce software development company whose goal is to empower entrepreneurs and merchants to succeed.

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Everything you need to know about completing an eCommerce website audit for Black Friday

By Dylan Keenas on October 25, 2018

Dylan Keenas is the General Manager of Custom Solutions and has been with Bold Commerce for five years. Since then he has been leading site audits, specializing in digital analytics, conversion rate optimization (CRO), and search engine optimization (SEO), specifically for eCommerce stores.

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Bold expands to BigCommerce with Bold Everywhere!

By John Bruce on October 23, 2018

At Bold, we’re always looking for ways to empower more entrepreneurs to succeed. That's why we're excited to announce that our apps are now compatible on BigCommerce! 

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On-page SEO for eCommerce: How to optimize your online store

By Bill Widmer on October 18, 2018

Did you know...

Up to 28% of consumers begin product discovery with a search engine.

And 95% of consumers click on organic listings when they search on desktop.

Fact is, Search Engine Optimization (SEO) has the highest ROI of any eCommerce marketing campaign. Organic traffic is the best kind of traffic: free and recurring!

Topics: How-to guides
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How to drive sales on Instagram: A step-by-step Black Friday plan

By John Bruce on October 10, 2018

When Black Friday rolls around, will your audience know about all the wicked deals you're putting on? Will they want to buy the products you're offering?

Make sure you're showing them the cool stuff you're selling, then seal the deal with an awesome sale when the time is right.

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Influencer marketing: How to find the perfect Influencers to grow your audience + boost sales

By Vanessa Armstrong on October 9, 2018

Building a network of influencers to help promote your products and promotions is an extremely effective way to tap into a wider audience than you could ever reach alone.

At no time is this made clearer than during the holiday shopping season, when online influencers are an increasingly integral piece of the marketing puzzle.

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How to use Facebook Messenger for Shopify order tracking

By John Bruce on October 8, 2018

Personally, I hate when I can’t find the information I’m looking for on a store's website.

Whether it’s their return policy or where to log into my account, if it's too hard to find I usually end up getting frustrated and leaving the site all together.

And that’s especially true once I’ve placed an order.

Topics: How-to guides
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5 tips for building your mailing list before Black Friday

By Guest post: Alanna Mahr on October 5, 2018

The countdown to Black Friday is on (November 23rd!), and as a Shopify merchant that probably means you’ve got a lot on your plate.

Amid the chaos of ramping up production, training new staff, and prepping campaigns - not to mention the daily hustle of running your store - it’s easy to miss some of the small but impactful things you can do to boost sales during one of the biggest shopping days of the year.

Topics: How-to guides
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How to nail your email marketing design (including examples)

By Marvin de Leon on October 4, 2018

Marketing emails are one of the best ways to keep your customers updated with your newest sales and promotions. Especially during peak sales periods like Black Friday. 

Topics: How-to guides
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How to find, choose & use a 3PL warehouse in 2018

By Bill Widmer on October 3, 2018

How much time do you spend fulfilling your eCommerce orders?

Topics: How-to guides
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5 effective Black Friday deals you should offer this year

By Caitlin McVicker on October 2, 2018

With Black Friday creeping up slowly (mark your calendars, it’s November 29 this year), you’ll want to start planning soon and really get ahead of the game.

Topics: How-to guides
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How to know if your store needs live chat this Black Friday

By John Bruce on September 28, 2018

Abandoned carts? High traffic but low conversions? Do these sound like roadblocks to sales you've experienced?

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Top ten highest-converting custom rewards for your loyalty program

By John Bruce on September 27, 2018

Customers who redeem their loyalty points will end up buying more on your store.

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5 strategies to help your customer service team crush Black Friday

By John Bruce on September 25, 2018

The orders will come in heavy, your traffic will spike, and products will fly off your digital shelves.

It's Black Friday and shoppers will be scouring the marketplace of the world wide web for deals — but is your eCommerce customer service team ready?

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How to use your eCommerce return policy to increase sales

By Bill Widmer on September 24, 2018

When was the last time you revised your return policy?

Hell, when was the last time you even looked at it?

Topics: How-to guides
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How to optimize your eCommerce website for max conversions

By Bill Widmer on September 21, 2018

How would you like to double your revenue?

I bet that caught your attention. Well guess what — optimizing your eCommerce store can do just that. And more.

Topics: How-to guides
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Kickbooster: An easier way to manage your referral and affiliate marketing campaigns on Shopify

By Vanessa Armstrong on September 20, 2018

A successful eCommerce store needs more than an amazing product, it also needs to get the right to get that product in front of the right people. That means you also need amazing marketing

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5 proven eCommerce marketing strategies to increase sales in 2018

By Bill Widmer on September 20, 2018

When it comes to eCommerce marketing strategies, they’re a dime a dozen. Just googling “eCommerce marketing” brings up over 160 million results.

Topics: How-to guides
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Why you should use a one-page checkout on your Shopify store

By Caitlin McVicker on September 18, 2018

One-page checkout... multi-page checkout... these sure sound like buzzwords in the eCommerce community.

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A 12-week Black Friday checklist: Be prepared!

By Bill Widmer on September 17, 2018

Like it or not, Black Friday 2018 is coming up fast!

To help you prepare, we've created a 12-week Black Friday checklist that will tell you exactly what to do each week leading up to the biggest sales holiday of the year so nothing gets forgotten.

But first; when should you start planning? Let's take a look:

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Three quick and easy pricing strategies for your eCommerce store

By Guest post: Catalin Zorzini on September 12, 2018

The process of making a customer hit the buy button is a lengthy one.

Topics: How-to guides
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How to leverage data to deliver relevant shopping experiences

By Guest post: Zulay Regalado on September 11, 2018

The world of eCommerce has evolved in such a way that quality shopping experiences are just as, if not more, impactful than the transaction itself.

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A quick and easy checklist to make your eCommerce business mobile-friendly

By Guest post: Shanna Mallon on August 15, 2018

With an increasing number of online shoppers making purchases on their mobile devices, it’s more important than ever to be able to reach them however they come to your eCommerce site.

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How to build an eCommerce website from scratch (super easy!)

By Bill Widmer on August 9, 2018

Wondering how to build an eCommerce website from scratch?

Topics: How-to guides
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How to perform a Gap Analysis on your eCommerce store (in 3 steps)

By Bill Widmer on August 7, 2018

Your business is a complex creature: sometimes it seems like there are no limits. Other times, you’re hoping to cover rent costs.

Topics: How-to guides
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Introducing "Product Shuffle" for Shopify

By Jay Myers on August 2, 2018

Until today, if you wanted to run a "Box of the Month" style of subscription on Shopify, where customers get a different product each month, it was difficult or near impossible.

It definitely wasn't automated: it didn't sync well with fulfillment centers as the SKUs didn't change, and inventory was never updated properly.

Today, all that changes! We're very excited to introduce Product Shuffle, a module to the new Enterprise plan of Bold Subscriptions that finally makes it possible, and easy!   

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Internal search metrics to streamline the customer experience

By Guest post: Zohar Gilad on August 1, 2018

User behaviour can be difficult to understand.

But the good news is, it’s possible to grasp if you know which signs to look for, and what those actions mean.

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How to use Bold's Loyalty Points app to run a successful Loyalty Program

By John Bruce on July 31, 2018

Over the past few weeks we’ve done a series of posts on everything you need to know to launch a successful Loyalty Program on your Shopify store. Today we're going tie it all together. 

In our first post, we explored the benefits of offering a loyalty program on your store, different types of loyalty programs and rewards you could offer, and the groundwork necessary before launching.

In our second post, we took a peek into the world of marketing your loyalty program, including what communication channels to focus on, what to center your content around, different sale ideas for a successful launch, and how to measure your success.

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Should your online store offer subscriptions? [webinar]

By John Bruce on July 30, 2018

There are so many different subscription business models available for store owners right now: Meal delivery services, mystery boxes, or the classic recurring subscription box arriving at your door each month.

But how do you know if they're right for your store? 

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This must stop: Terrible Instagram Story ads

By Guest post: Ben Philabaum on July 26, 2018

Stories are quickly set to take over your Social Feeds as the most used format on social media.

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5 major ways to create consistent revenue with recurring billing (+ examples)

By John Bruce on July 24, 2018

I know when I started thinking about offering subscriptions on my online store, I immediately pictured putting together a subscription box every month to send to my customers.

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Selling internationally: The best tools to get started [webinar]

By Amy Polowy on July 17, 2018

Interested in learning about selling internationally and how your business (yes, yours!) can benefit from the massive global marketplace?

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How to set up a Shopify subscription box & grow your MRR

By Bill Widmer on July 12, 2018

Every online store - and nearly every business, for that matter - faces one major struggle:

Monthly recurring revenue (MRR).

The key to long-term growth and scalability is guaranteed income, month after month. And one of the easiest ways to bring in monthly revenue is by selling subscription boxes!

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What to expect at SubSummit

By John Bruce on July 10, 2018

If you've never heard of SubSummit before, it's the first and only conference devoted exclusively to the subscription commerce industry in the world.

Each year it brings together partners, business owners, and industry leaders looking to grow their existing subscription businesses, or just soak in the knowledge from those around them.

Last year, our very own Ryan McDermott, Business Development Manager, and Leanne Lucas, Account Manager, Bold Subscriptions, made their first appearance at SubSummit 2018 held in beautiful Denver, Colorado.

Here's what they had to say.

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How to use product bundling to increase revenue [webinar]

By John Bruce on July 5, 2018

Learn about the highest-converting bundle sales you can run on your eCommerce store, and find out which bundling strategy is the best match for your business.

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Automate your subscription business with THESE premium features

By John Bruce on July 3, 2018

Do you have a subscription business? 

If you do, then you know they can take So. Much. Time.

Even if you have a whole team of people working for you, precious hours are spent manually doing tasks that bigger brands have already automated.

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The only Instagram tools you need (2018 edition)

By Bill Widmer on June 28, 2018

With over 800 million monthly active users, you can’t go wrong with Instagram.

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5 quick and easy marketing campaigns to steal for the Fourth of July

By John Bruce on June 25, 2018

Our feeds will soon be filled with fireworks, BBQ's, and of course everything red, white, and blue as Americans gear up to celebrate the most patriotic day of the year: the Fourth of July.

And just like Valentines Day and Mothers Day before it, Independence Day should be a major date on your marketing calendar.

With the average American spending approximately $300 each, retailers in every industry can take advantage of this spending bump by promoting their brands with a fun marketing campaign.

So before you start planning which get togethers you'll attend this year, take at look at these five ways you can drive traffic to your online store this Independence Day.

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Problem Solved: Setting up a BOGO sale on Shopify

By Brendin Charles on June 20, 2018

Bold Commerce offers an eCommerce solution that allows merchants to offer Buy One, Get One Free (BOGO) sales on Shopify WITHOUT the use of coupon codes.

They're also a great way to draw customers to your site, giving you the opportunity to build lasting relationships that will keep people shopping with you for years.

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Personalization - A digital salesperson

By Scott Riddell on June 11, 2018

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Upgrading product bundles: two new releases for your Shopify store

By John Bruce on June 7, 2018

What happens when you take two complementary items on your store and sell them as a bundle?

You have a whole new product to market - one that decreases your shipping costs while INCREASING your average order value.

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GDPR: What is it, why it matters, and how it will affect your store

By Paul Harrison on May 30, 2018

Bold Commerce's very own Security Architect, Paul, dives into the world of GDPR and explains what eCommerce store owners need to know to protect themselves, their customers, and the steps we've taken to become GDPR compliant.

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Why migrating your store from Cratejoy to Shopify is good for business

By John Bruce on May 29, 2018

Do you run a subscription box business on Cratejoy?

Here at Bold, we're always getting requests to help migrate stores from Cratejoy to Shopify. So we thought we would create this article to walk you through:

  • The pros and cons of each platform
  • How you can expand your product offerings and move into new markets
  • How you can move your subscription business over to Shopify without losing subscribers

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Our top 15 Shopify stores of 2018 so far (and what you can learn from them)

By Bill Widmer on May 22, 2018

Interested in starting an online store or doing a website redesign?

Even if you’re just looking for inspiration to make small tweaks to your site, this list of the top 15 Shopify stores in 2018 is sure to give you new ideas and help you grow your store.

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How to use product photos to increase your conversion rate

By Guest post: Rachel Jacobs on May 17, 2018

There are conversion-killers living on your product pages right now. They sneak in and tell potential buyers to run the other way.

Topics: Partner Post
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Five killer strategies to sell more subscriptions on Shopify

By Kevin Wild on May 1, 2018

When offering subscriptions on Shopify, there are limitless options for how you can set them up on your store.

Finding the right subscription model is only the first step though.

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3 simple ways to outsource your order fulfillment

By Guest post: Kristina Lopienski on April 24, 2018

Online business owners have to be strategic with their time.

With the majority of their energy focused on growing their customer base (and sales!), tasks like handling inventory, packing boxes, and running to the post office to ship orders can really get in the way.

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4 ways to grow your Twitter following

By John Bruce on April 17, 2018

The good news: it is possible to start increasing your Twitter following without having to pay for it. The bad news? It's going to take some time and commitment to reach your goals. 

Lucky for you, we've put together 4 quick and easy ways to get started, helping you not only grow your following organically, but boosting your engagement and sales at the same time.

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5 Simple A/B tests to help maximize your online stores sales

By Guest post: Jake Rheude on April 10, 2018

Do you have proof that your website is performing at its best, or could potential leads and sales be slipping through your fingers?

Topics: Partner Post
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How to use Facebook Business Manager for eCommerce [Complete Guide]

By Bill Widmer on April 6, 2018

Facebook Business Manager is the key to running successful Facebook ad campaigns…

But that’s not all it’s good for.

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3 Facebook campaigns you can steal to make money

By John Bruce on April 4, 2018

TL;DR: This livestream will give you the tools you need to discover, retarget, and sell to new audiences, making you more $$.

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How to add your Facebook Pixel to Shopify (plus 5 tips to maximize it)

By Bill Widmer on March 28, 2018

Wondering how to add your Facebook pixel to your Shopify store?

Topics: How-to guides
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Bold Brain: AI and machine learning for eCommerce

By Scott Riddell on March 21, 2018

Bold Brain is many different things to many different merchants. This is both great, and troublesome. It’s great because it's so functional and versatile for different business types. It’s troublesome because we hear from a lot of confused customers about what Brain is actually supposed to do.

When surveying and chatting with our customers we’ve found a recurring theme: merchants are installing Brain to make more sales. This makes sense because a lot of our marketing material and even our app store description says that Brain is intended to do just that.

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16 best eCommerce podcasts of 2018 (and their best episodes)

By Bill Widmer on March 20, 2018

What’s the fastest and easiest way to learn how to do something?

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The best books to read to become an eCommerce expert

By John Bruce on March 16, 2018

Is that Bold’s Co-Founder/Chief Marketing Officer Jason Myers we see?!

Join Mike and Jay as they talk about the best books they've read that have not only helped them kick-ass in the business world, but which have helped them build amazing habits to become the successful entrepreneurs they are today.

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11 Powerful eCommerce tools to save you time and increase sales

By Bill Widmer on March 15, 2018

Looking for eCommerce tools and techniques to save you time, make you more money, and generally make life easier?

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6 Highly effective ways to get customer feedback

By Guest post: Rally Stanoeva on March 13, 2018

There's thousands of blog posts, podcasts, and videos giving advice on how to grow an eCommerce business. It can be overwhelming (to say the least) and leave you feeling even more unsure about what you should focus on.

Topics: Partner Post
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The best podcasts of 2018 [so far]

By John Bruce on March 2, 2018

Mike "Two Scoops" Trakalo and his guests Kevin Wild and Paul Rajotte discuss their picks for the best podcasts of 2018 to stay on top of eCommerce and marketing trends. 

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How to start an online store (7 Steps, no experience required)

By Bill Widmer on February 28, 2018

Do you dream of owning your own online store?

Do you have grand visions of working from your laptop while your ecommerce business rakes in sales on auto-pilot?

Whether this is your first time setting up a small business or you’ve been in the game for a while, this guide will teach you how to start an online store in 7 simple steps. 

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7 Ways to increase your stores average order value

By Guest post: Andrew Maffettone on February 22, 2018

The obvious goal of many eCommerce stores is to make money. If that’s your goal, and you’ve established your store and marketing strategy, then this is the post for you!

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How a Shopify store uses website traffic to drive retail store sales

By Paul Rajotte on February 21, 2018

For a lot of eCommerce businesses, the main problem they face when their stores are set to live is best phrased with a simple question: "How the heck am I going to drive traffic to my website?"

It’s a problem that so many online entrepreneurs face.

Topics: Case Studies
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Help your customers find you and your products [IRL]

By John Bruce on February 16, 2018

If you sell your products exclusively online, then keep scrolling, this post isn't for you. 

But if you have a retail location, run a food truck, sell at farmers markets, or in other people stores, then I've got something you might be interested in.

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4 Free traffic sources to drive 1,000+ visitors to your online store (daily)

By Bill Widmer on February 15, 2018

How would you like to drive over 1,000 visitors to your eCommerce store, every single day?

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Augmented reality in eCommerce

By John Bruce on February 15, 2018

Just like a 360° video can increase conversions for a clothing store, the ability for your customer to virtually see your products in their own space (or even on themselves!) is a total game changer. 

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Riskified integration for Bold Subscriptions

By Kevin Wild on February 14, 2018


We're excited to announce Bold is now integrated with Riskified for fraud protection and prevention! 🔒

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Why you should be using your Shopify blog

By John Bruce on February 13, 2018

Content Marketing is a proven strategy to drive traffic to your Shopify store. Not only does it improve SEO, but it generates awareness of your products and gives you valuable content to share on your social media. Whether you just started an online store or have been in the game a long time, this video is for you!

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Why Store Locator was the Solution for Slawsa from Shark Tank

By Jordan Labelle on February 8, 2018

One of the things we love doing is finding ways to help small businesses grow and see success in the eCommerce world. So when we have a customer that uses one of our apps to help them hit one out of the park, we get pretty excited about it!

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Valentines Day campaigns to boost engagement on social media

By John Bruce on February 7, 2018

When it comes to Valentines Day, most eCommerce stores will be offering some sort of sale next week, either with a love-themed discount code or pushing their Valentines Day merchandise (think pink and red everything!) on their homepages.

But what if your store doesn't fit into that heart-shaped mold? 

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Yotpo integration for Bold Upsell

By Amy Polowy on February 1, 2018


We're excited to announce our Product Upsell app is now integrated with Yotpo for Product ratings and reviews! ⭐️ ⭐️ ⭐️ ⭐️ ⭐️

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Product descriptions for dummies

By John Bruce on January 31, 2018

Streaming live on Facebook and Crowdcast, this episode of School of Commerce will give you all the tools needed to write kick-ass product descriptions that not only help boost add-to-cart's by reducing unknowns, but creates a selling experience for your customers. 

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Bold nominated for "Wellness and Workplace Culture" award

By Jay Myers on January 25, 2018

In the very early days at Bold, long before we had perks like catered lunches, beer on tap, a VR room, massage chairs, a gym, arcades, ping-pong, Foosball tables and basketball courts, we had a simple dream. A dream to build a company that would be an amazing place to work, that wouldn't feel like work, and that we would love coming to every day.

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How you can use shipping as a marketing tool

By Guest post: Ashley Overton on January 23, 2018

The traditions of marketing have shifted a lot and will continue to shift from the constant growth and change within the eCommerce world.

Shipping has become a huge part of a customer’s decision to make a purchase or to abandon cart. Which means your shipping offering has to be attractive and competitive while fitting into your business needs and strategy.

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Introducing Multi-Currency Billing for Shopify

By Mike Trakalo on January 22, 2018

We've just added an awesome new feature to Bold's Multi-Currency app that lets your customers shop AND pay in any currency they like!

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Shoelace integration for Bold Subscriptions

By Kevin Wild on January 17, 2018


We're excited to announce our Subscriptions app for Shopify is now integrated with Shoelace for retargeting subscription purchases.

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6 Ways to get backlinks to your store (and grow your traffic)

By Bill Widmer on January 16, 2018

Plenty of eCommerce store owners are downright obsessed with optimizing their PPC campaigns and Facebook ad campaigns…

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How to take awesome product photos

By John Bruce on January 11, 2018

Welcome to season 2 of School of Commerce!! 

If you're new around here, I'll give you a quick rundown. School of Commerce is a free livestream that we host every 2 weeks with the main goal of helping entrepreneurs become eCommerce experts. Basically, we want to make starting and running your online store as easy as possible! It's great because it's live, so you can ask questions at anytime to get personalized advice for your store.

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How to turn your "About Us" page into a sales machine [+Free Template]

By Bill Widmer on January 10, 2018

Let’s get real…

People don’t shop at Walmart because the guy who started it had a compelling story to share that connected them with the experience. (Although Sam Walton’s story is actually really interesting, and I do recommend you check it out.)

They shop at Walmart because of the low prices and extreme convenience.

But you’re not WalMart. And you shouldn’t want to be.

When people shop at your store (website), they probably aren’t there for low prices or extreme convenience. They’re there because you have a cool product or a strong brand presence.

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2017: A year in review

By John Bruce on December 22, 2017

2017 was a special year at Bold. It's now been five years since launching our first app on Shopify and boy has a lot changed!  

Little milestones like that help us reflect on where we've come from, and where we're going. This
surprise video from our staff was something that really put it into perspective!

Our mission statement at Bold is to "Empower entrepreneurs to achieve success by building the best company to attract the best employees who truly give a shit." And with that as our mission, to go from our basement five years ago to over 170 employees and 90,000+ merchants using our apps today, is truly humbling.

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Problem Solved: Launching a solid returns process on Shopify

By Aubrey Kotelko on December 20, 2017

We’ve written before about the effects that an amazing returns policy can have on your online store.

And we found out a whopping 91% of shoppers asked said they check a website’s return policy before they ever make a purchase. Which makes sense. When making a purchase from a brick-and-mortar store, the feeling is a little more real. You can feel and test the product you’re buying to make sure it’s exactly what you want.

This experience is lost on online shoppers; they can’t touch or hold the thing they’re about to pay for, so every purchase is a bit of a gamble.

We want to help you take the uncertainty out of the buying process, so keep reading to find out how to set up an awesome returns policy on your store that will gain your customers trust and help them complete their purchase. 

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Subscription box business plan [+ free PDF template]

By Bill Widmer on December 1, 2017

Hola, potential subscription box company owner!

If you’ve found your way to this article, I’m betting that you’ve already done your due diligence by reading up on why subscription boxes are an awesome business model.

If not, I can sum it up for you in two words: recurring payments. Every. Single. Month.

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How to strategically price your products

By John Bruce on November 28, 2017


Too high and you'll scare your customers away, too low and your brand will lose value: so what's the secret formula to pricing your products?

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Augmented reality in ecommerce: The cool things happening now

By Bill Widmer on November 16, 2017

If you haven’t already heard, Augmented Reality (AR) is taking the world by storm.

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Why product photos are the most important part of your marketing strategy

By John Bruce on November 14, 2017


If you're curious about how product photos can affect conversions, return rates, and the authenticity of your online store, watch this week's livestream to see Mike break down exactly why your product photos need to be moved to the top of your priority list! 

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Extra Life 2017

By Mike Trakalo on November 13, 2017

Helping our community is something everyone at Bold Commerce strives to be a part of, and Extra Life is no exception! We're proud to be a part of our community, so we try to give back as much as we can.

This year we wanted to give back bigger than we ever have. Last year we raised over $4,000 with your support and put on a ~30 person LAN . This year we're aimed to host a 100 person LAN on game day with a goal of raising $20,000!.

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Refersion integration for Bold Subscriptions

By Kevin Wild on November 9, 2017


We're excited to announce our Recurring Orders app for Shopify is now integrated with Refersion, the affiliate marketing platform. 😎 😎

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How to choose a high-converting Shopify theme

By John Bruce on October 30, 2017


Want a Shopify theme that looks good, but also has awesome conversion rates? Then listen in as Mike walks you through choosing a high-functioning Shopify theme for your online store.

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How to use Shopcodes to drive repeat purchases to your Shopify store

By Aubrey Kotelko on October 27, 2017

You know those square bar codes that you can scan in stores using your phone? Those are QR codes, and lucky for us, Shopify recently announced the launch of Shopcodes: a QR-code based system that allows customers to scan and buy products using their mobile device. 

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Google Autocomplete integration for  Bold Subscriptions

By Kevin Wild on October 26, 2017


We're excited to announce our Subscriptions app for Shopify is now integrated with the Google Autocomplete system for checkout!

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Introducing "True Upsells" for Shopify

By Jay Myers on October 17, 2017

Today we introduce "True Upsells", a BIG improvement to the Bold Product Upsell app.  Now you can offer customers two very different, but both very powerful, types of offers.  A True Upsell offer is an "upgrade and replace" offer , and a Cross-sell offer is an "add an additional product" offer.  They're both powerful selling tools, and now you can do both, with the Bold Upsell app! 

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Start a drop shipping business by the end of the week

By John Bruce on October 16, 2017


If you're curious about drop shipping, watch this video to hear two real store owners talk about setting up their drop shipping businesses, the best apps to use to make it as easy as possible, and how you can have your own store up and running in just a few days.

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Klaviyo integration for Bold Subscriptions

By Kevin Wild on October 16, 2017


Last week, when we announced Recurring Orders was the first subscription app for Shopify to be integrated with Addressy, we said more integrations were coming. We weren’t kidding.

We’re excited to announce Recurring Orders is now integrated with Klaviyo, the email marketing platform. 🔥 🔥

Topics: Integration
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Everything you need to know about shipping

By Bill Widmer on October 10, 2017

When it comes to the world of eCommerce, shipping is a tough nut to crack.

You might have started out doing everything by yourself - consolidating your orders, packing your items, and zipping out to the post office once a day.

But as your business grows and the number of orders you receive a day skyrockets, there comes a point when the DIY solution is no longer feasible. You know that you can’t put it off any longer; the time has come for you to bite the bullet and come up with a proper shipping strategy.

Topics: How-to guides
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Using automation to grow your business with less work

By John Bruce on October 5, 2017


It doesn't matter the size of your online store: if you're selling 5 handmade items or have 1,000+ products, this livestream will help you free up hours of your time every single week.

Topics: How-to guides
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Introducing Bold Recurring Orders Certified Partners

By Kevin Wild on October 4, 2017

Subscriptions are everywhere these days. 

From software, to coffee, bracelets, and fishing tackle - everything is being offered on a subscription basis - and for good reason. Subscriptions are one of the best ways to increase customer loyalty and value.

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Addressy integration for Bold Subscriptions

By Kevin Wild on October 2, 2017


We're extremely excited to announce Recurring Orders is the first Shopify subscription app to support address-autocompletion with Addressy! 🎉 🎉

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How to automate your Shopify store

By Bill Widmer on September 26, 2017

Whenever I talk to eCommerce store owners, the one thing they never fail to mention is how there just isn’t enough time.

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Introducing the Subscription "Buy Button" for Shopify!

By Jay Myers on September 21, 2017

We're VERY excited to announce the launch of the first ever SUBSCRIPTION "Buy Button" for Shopify. It's an exclusive feature in our Shopify Recurring Orders app, and we think it's going to be a game changer for subscription businesses.  

With one click, go from anywhere; your blog, ANY other blog or website, an email, a tweet, a description in a YouTube video, or an ad, directly to your checkout.  Potential customers can now buy your subscription box products from anywhere! 

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How amazing customer service can drive sales and increase customer loyalty

By John Bruce on September 20, 2017


Great customer service can earn you lifelong customers, less churn, and more sales.

That combined with the fact that new customers are 7 times more expensive to get than retaining existing ones should have you moving your customer service strategy to the top of your priority list.

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3 new features for your Shopify Sales Motivator app

By Mike Trakalo on September 19, 2017

When was the last time you were shopping online, made it to the cart page, and were told, "you're only $16.99 away from free shipping?" It's probably more than you even realize.

Have you ever wondered why online stores do that? Well, it's because it works! When customers know exactly how close they are to receiving a promotion (like free shipping or a free gift), you can increase their average checkout total by 20-30%.

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19 Google Analytics segments every Shopify store owner should be using

By Paul Rajotte on September 14, 2017

“All data in aggregate is crap.”   - analytics guru Avinash Kaushik

If you're like 90% of stores, you probably use Google Analytics to track traffic, and maybe even conversions. But, if you're also like 90% of stores, you probably DON'T leverage the power of segments to understand how different groups and types of customers interact with your store. 

In this post we'll explain what segments are, and how to use them for your online store. We'll also share with you a link to download 19 of the most common segments our Professional Services pre-built, that every store owner should use. 

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WiFi - A new marketing tool that every retailer needs to use

By Scott Riddell on September 13, 2017

 WiFi Marketing is the new secret sauce in the marketing world, and lucky for you, we have the recipe.

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Top eCommerce trends to look out for in 2017 and beyond

By Bill Widmer on September 7, 2017

Want to grow your sales this year (and beyond)?

Then you can’t afford to rest on your laurels. You need to have your wits about you, and be quick to react to the ever-changing eCommerce landscape.

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How to use ad retargeting to drive customers back to your Shopify store

By John Bruce on September 5, 2017


If you've ever been curious about ad retargeting, today's your lucky day. 

Our Growth Marketing Specialist Paul Rajotte joins us this week to walk us through everything from pixels to Facebook audience segments, covering everything you need to know about ad retargeting and how to use it to direct traffic to your online store to boost your sales.

Note: You'll need to set up your Facebook Pixel in order to do proper ad retargeting!

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Master the art of crowdfunding with Kickbooster

By Amy Polowy on August 31, 2017

Interested in crowdfunding your products? Or maybe you've already started a crowdfunding project, or just want to know more about the industry? Then this blog post is for you.

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3 strategies to measure and improve customer retention on Shopify

By Guest post: Ramon Bez on August 29, 2017

This is a guest post by Ramon Bez. Ramon is the Content Marketing Manager at Compass, a partner of Bold Commerce. If you're interested in learning about our Bold Partner Program, you can find more details here.

If you attend one of Amazon’s corporate meetings, you’re likely to find one seat empty at the conference table. Jeff Bezos, the company’s CEO, informs attendees that they should imagine that the empty chair is occupied by the customer: the most important person in the room.

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How to create simple upsells on Shopify

By Aubrey Kotelko on August 28, 2017

One of the oldest sales tricks in the book is the classic upsell; a customer chooses an item to purchase, and the salesperson recommends an additional item (like a protection plan or extra batteries) to go along with it.

This strategy can work wonders for a store's bottom line, especially when they have immediate communication with the customer (like when they get to the cash register). But how can it be done online, where that personal interaction is difficult to replicate?

In this post, we'll show you how to do that, plus how to set up a high-converting upsell offer in less than 10 minutes.

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Using Facebook to drive sales to your Shopify store

By John Bruce on August 23, 2017


With the biggest user base of any other social media platform (2 BILLION monthly users!), you're throwing sales out the window if you're not advertising on Facebook.

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Using teelaunch to run your drop shipping business

By John Bruce on August 17, 2017

Drop shipping with teelaunch seems like the answer to our eCommerce prayers. 

It's easy to get started, has low overhead, and lets you carry a larger amount of products than you could if you had to physically produce and stock them yourself. And because you don’t have to worry about fulfillment or running a warehouse, you can run your drop shipping business anywhere in the world with just an internet connection and a laptop.

Doesn't that sound amazing?! Sign me up.

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How to use Instagram to build your brand and make money

By John Bruce on August 10, 2017


60% of people say they discover new products on Instagram... 60%!

If that's not a good enough reason for your brand to be on Instagram, then you should definitely stop reading this post. If you like making sales, however, then keep reading.

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Psychological pricing: A secret sauce to more sales

By Bill Widmer on August 3, 2017

The last item I bought?

A 2-pack of hand-carved Himalayan salt lamps for $22.99. It seemed like the best deal because it seemed cheaper than buying one — even though in total I ended up spending almost twice as much money.

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User-generated content strategies: How to build trust and make sales

By John Bruce on July 24, 2017


Wouldn't it be awesome if your Instagram ran itself? Or if you never had to worry about where your next Facebook post was coming from, and your engagement was sky high for every post?

It is possible, and we'll show you how!

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10 principles for great eCommerce customer service

By Mike Trakalo on July 20, 2017

What comes to mind when you think about your last experience as a customer? Did you walk away from the experience with good things to say, or did it leave much to be desired...

If your customer service sucks, it doesn't matter how good your product or marketing is. Customer service is something every company needs to get right to grow. Here's why:

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Marshawn Lynch, Shopify & Bold team up to help young entrepreneurs launch their businesses

By John Bruce on July 17, 2017

This past weekend we were proud to work with Shopify and Marshawn Lynch to put on the first ever 'BEASTMODE-a-business'. The initiative helped 30 high school students from the Bay Area create and launch an online store in just three days.
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How one store made 11.5k by installing THIS free app

By John Bruce on July 13, 2017

No one thinks that one thing can make a difference: buying that one lottery ticket, trying a new restaurant, or eating that last piece of cake. But once in awhile it does! That one lottery ticket could be a winner, that restaurant could be your new favourite, and that last piece of cake could be the best damn piece of cake you've ever eaten.

And for our clients, downloading just one app made a HUGE impact on their bottom line.

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How to start using social media to boost online sales

By John Bruce on July 11, 2017


We’re kicking off our ‘Summer of Social’ with a lesson on how to use social media to generate sales and awareness for your online store.

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Our 7 best tips to get more product reviews and boost your sales

By Bill Widmer on July 4, 2017

Product reviews are the secret sauce of conversions.

Get this: 88% of consumers trust reviews as much as personal recommendations.

That’s not all…

Topics: How-to guides
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How to make your first online sale

By John Bruce on June 29, 2017


This week we're interviewing two store owners live, diving into their experiences opening their stores, social media channels they're using, strategies they've found successful, and their best piece of advice for people who are thinking about opening their own Shopify store. 

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The 5 types of emails your eCommerce store needs to be sending

By John Bruce on June 16, 2017


Mike Trakalo joins us again this week as a follow up to our last webinar, How to double your email list in the next 30 days, and answers the age old question: so you have an email list, now what?!

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Ecommerce content marketing:  3 Steps to start a blog and drive tons of traffic

By Bill Widmer on June 15, 2017

Blogging used to be nothing more than an online diary.

Today, however, blogging has evolved into a serious marketing strategy. You may have heard of it: Content marketing.

Creating content like blog posts is one of the single most effective ways to drive traffic to your product pages.

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The 11 best eCommerce blogs to follow in 2018

By Bill Widmer on June 13, 2017

Wanna know the secret to massive success?

Constantly learning and pushing yourself to step up your game.

One of the best ways to do that is by following the best eCommerce blogs on the internet. The wealth of free information these eCommerce marketers are pumping out is staggering!

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How to double your email list in the next 30 days

By John Bruce on June 1, 2017


Double your email list in 30 days?! It’s a Bold statement, we know (pun intended 😊), but we promise that even if you implement a few of these simple strategies, you'll see big results. 

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Tips to maximize your eCommerce customer service

By Bill Widmer on May 30, 2017

Customer service allows you to hit the hearts of your followers.

And any good brand shouldn’t just have customers… they should have followers. Brand advocates, even.

You get that by providing the absolute best customer service possible. 

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100+ Entrepreneurs reveal what it takes to run an eCommerce site

By Bill Widmer on May 18, 2017

Two hours per day.

What would you do if you had a heart attack, and your doctor forbid you to work more than two hours per day, lest you suffer a stroke and die?

I think you’d be amazed at what you’d do. Humans are incredibly adaptive creatures.

We’ve conquered the sea and sky, built buildings that scrape the sky, and even sent massive metal hunks into space.

There’s no limit to what we can do…

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Give your subscription customer more options with "Build-a-Box"

By John Bruce on May 16, 2017

Today we're excited to announce the latest feature for Bold Subscriptions, and it's a game changer! 

It's called Build-a-Box and it allows your customers to easily adjust their recurring orders. They can even skip an order altogether, giving them more control and reducing your churn. This is ideal for food delivery and meal plan subscriptions.

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Your one-stop shop for social media ad buying

By John Bruce on May 16, 2017


Confused by remarketing? Don't know what dynamic ads are? During this week's webinar we'll dive deep into the world of social media advertising, starting with one of the most popular questions we received: when's the right time to transition from growing organically to looking at paid advertising.

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eCommerce email marketing: What to do with that email list (besides let it gather dust)

By Bill Widmer on May 9, 2017

Email lists are legendary.

Imagine pushing a button on Friday afternoon, then checking your store on Monday to see hundreds of sales come in over the weekend.

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Five major new releases for your Returns Manager app

By John Bruce on May 5, 2017

A returns app is a great way to keep your store organized.

It keeps you and your customers updated throughout the entire returns process, giving them more flexibility and control over how the return is handled while keeping everything organized on the back end.

But we decided to shake things up! With our latest release, we’re taking our Returns Manager app for Shopify to the next level by annoucing 5 new features that, believe it or not, make it even better! 

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We've got swatches! Plus other new releases for your Product Options app

By John Bruce on May 3, 2017

The number one requested feature for our Product Options Shopify app has been the ability to show your customers what their selections look like when creating a custom product.

That's why we just upgraded the app in a major way: you now have the ability to show your customers customized swatches, giving them complete confidence in their purchase.

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Unite wrap up: Shopify's biggest announcements and how they’ll affect your bottom line

By John Bruce on May 1, 2017


From a faster checkout experience to brand new Shopify POS hardware, the announcements coming out of Shopify Unite 2017 didn't dissapoint.

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11 Easy things you can do today to decrease cart abandonment

By Bill Widmer on April 28, 2017

You work so hard to get people to your site.

You spend hard-earned dollars on marketing, invest your precious time on social media, and send emails to your hard-won list.

They finally add something to their cart. Maybe they even make it to the checkout page.

And then…. abandoned cart.

Shopping cart abandonment is a huge problem for online stores. I mean, the average cart abandonment rate hovers around 70%.

This article is written to answer a single question:

What can you do, as a store owner, to stop people from leaving without buying?

Topics: How-to guides
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Celebrating our client Glam Seamless on making Inc's "Top 30 Under 30"

By Mike Trakalo on April 26, 2017

We can't say it enough: our merchant's success is our success. Our company mantra is to "Build the best company to attract the best people who build the best products and provide the best support and services SO THAT we can empower entrepreneurs to achieve success." 

You can imagine how thrilled we were when we saw one of our Managed Services clients land a spot on Inc’s 30 Under 30 list!

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Switching to Shopify: 13 store owners share their experiences

By Bill Widmer on April 25, 2017

Are you thinking about switching your website to Shopify?

I can see why. Shopify has quickly become the go-to standard for eCommerce website design. Just ask their 400,000 clients.

Actually, you don’t have to ask them. Because we already did!

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Five years with Shopify

By Jay Myers on April 20, 2017

A lot can happen in 60 months.

As I sit here and write this, I look around the office at 130 people I didn’t know just 60 months ago. It’s a lot to take in. Some of the people, since starting at Bold, have got their first apartment, got married, had kids, purchased houses, and so much more. I often wonder, through spouses and families, just how many lives are affected by this company. When I pull up to the office and see a parking lot full of cars, I wonder where all these people would be if Bold didn’t exist. Not to mention the near 50,000 stores that rely on our apps and services daily to run their business. It’s truly a humbling feeling.

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Everything you need to know about hiring your first eCommerce employee

By Bill Widmer on April 11, 2017

I lay in bed for what seemed like an eternity, staring at the ceiling endlessly. I couldn’t sleep. I had a big decision on my mind…

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Why referral marketing can boost your business

By Guest post: Raul Galera on April 6, 2017

The numbers don't lie: Referral Marketing is one of the most powerful ways to generate sales. Although ads are powerful, these statistics on referral marketing will change the way you do business:

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1,000 Partners and counting

By Kevin Wild on April 5, 2017

I’m incredibly excited to announce our Partner Program has eclipsed 1,000 Partners, just over two years after initially launching our program. This is a milestone our team has been working towards for a while, as we continue to build new mutually-beneficial relationships and strengthening existing partnerships.

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How to beef up your social media strategy and get people to 'Like' you

By John Bruce on April 4, 2017


Regardless of your brand, business or product, if you're not already on social media, you should sign up today! Right now to be exact (well... maybe watch the webinar first).

Our resident social media guru Mike Trakalo will give you his best tips and tricks on setting up your social media strategy, how to get the most out of your time, and the best platforms to drive traffic to your store.

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How we automated our clients wholesale business, delivering an on demand, up-to-date catalog of products right to their customer inboxes

By John Bruce on March 30, 2017

 Did we mention we did all that AND cut their man hours to zero?

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CRO: The ultimate guide to optimizing your Shopify store

By John Bruce on March 22, 2017


Want to wow everyone the next time you join a conversation about CRO? Dylan's here to help!

As Bold's resident CRO expert, he'll teach you conversion rate optimization strategies like split testing, heat mapping, and how they actually work.

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Game changer for selling subscriptions on Shopify

By Jay Myers on March 22, 2017

Today we announce two features that will change the game for most subscription and subscription box companies on Shopify. They're called Convertible Subscriptions and Dynamic Discounts, and our beta users are already doubling and tripling conversions!  

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Key strategies to marketing your Loyalty Program on your Shopify store

By John Bruce on March 14, 2017

By now you’ve read our first blog post and have all the details of your Loyalty Program in place: you’ve chosen what rewards you’re going to offer, what your points system will look like, and you’re ready to launch. Right?

Not quite. There’s one last step you need to put in place before launching: your marketing plan.

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Hiring with a Focus on Growth, Culture, and Commitment to Community

By John Bruce on March 10, 2017

With 15 people starting at Bold this month alone, there are a LOT of amazing people to talk about! This month there are two people we feel deserve special mention. Their roles are very unique, and represent a significant milestone for our company.

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How we got 43% more people to click Add to Cart

By John Bruce on March 9, 2017


Want to increase conversion rates and create a better user experience for your customers?

Take a look below to check out two small changes you can make on your product pages to boost your mobile sales in the next 7 days.

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The rise of the subscription box economy

By Bill Widmer on March 7, 2017

With the advent of businesses like Dollar Shave Club and Rent The Runway, people are beginning to see the benefit of subscription box services. You typically get newer things cheaper - what's not to like?

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The Easiest Way To Drive Repeat Purchases To Your Shopify Store

By John Bruce on March 7, 2017


Wouldn't it be awesome if you could turn all of your emails into marketing opportunities? Well with Spently, you can! We'll talk with Vincent to find out what types of emails you should be focusing on, and how one store used Spently to make $185,000 just from email offers alone. 

There might even be a discount code for you at the end :)

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Launching a Loyalty Program on Shopify: everything you need to know

By John Bruce on February 28, 2017

Like the amazing entrepreneur you are, we know you’re always looking for new ways to market your business that won’t cost you thousands of dollars. But you're busy, we get it! So we did all the groundwork for you.

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How Tackle Boxes Became a Multi-Million Dollar Subscription Business

By John Bruce on February 16, 2017


Want to grow your subscription business? Justin’s here to help! Watch our webinar as we pick his brain about Lucky Tackle Box: their business model, how they switched their store and subscribers over to Shopify, and even what boxes they subscribe to themselves.

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Bold #InnovateOrDie AKA Hack Days

By Jay Myers on February 14, 2017

At Bold, #InnovateOrDie is the motto by which we live. If we aren’t continually innovating, we are dying as a company. Every now and then we need to remind ourselves of this. And that’s what #InnovateOrDie days are all about. They are 2 day software development or project challenges, where each member of Bold teams up, chooses a project to work on, and develops it to at least a working demo within 48 hours. It serves to remind us of what we can do with any idea we come up with, and how fast we can get it done, if we really sit down and put our minds to it.

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How our CRO team improved Cart Page conversions by 26%

By John Bruce on February 9, 2017

We were so impressed with the CRO work our Managed Services team completed last week, that I stole it just to show you.

They test every element on a page: we call it data driven design. They integrate it into every Shopify project Bold completes with the goal of getting your customers to convert.

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New releases for Bold's Recurring Orders app to help you manage subscriptions

By John Bruce on February 9, 2017

Recurring Orders is the most trusted subscription app for Shopify and is key to creating recurring revenue on your store. It’s the only app to allow recurring products and subscriptions on individual products, a mixed cart (one-time and recurring), or an entire cart!

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How Your Return Policy Can Increase Sales

By John Bruce on February 2, 2017


If you're curious how your stores return policy can be used as a free marketing tool, watch our webinar to see how our returns expert Graeme can increase sales by removing the risk out of purchasing your products.

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Koble Announces WiFi Partnership with Restaurants Canada

By John Bruce on January 25, 2017

January 23, 2017
Winnipeg MB, Canada

For Immediate Release

Koble Inc. is proud to announce that it has signed on to be the Official WiFi Partner for the Restaurants Canada 2017 trade show.

Koble will be providing free WiFi Hotspots at locations throughout the venue. Attendees to the show can connect to the WiFi Hotspots in the Media Lounge, Exhibitor Lounge, Culinary Stage Area, Shake & Sling Pavilion, Tech Pavilion, and the Coffee and Tea Pavilion.

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How To Make Your Videos Shoppable: Selling INSIDE a Video

By John Bruce on January 19, 2017


77% of consumers say they've been convinced to buy a product or service by watching a video. And with the introduction of video commerce, you now have the ability to sell products from your Shopify store inside those videos.

In this webinar, our video commerce expert Dan demonstrates Inviid, a Shopify app that allows you to do just that plus a few more tricks (including tagging those surprisingly lucrative unboxing videos).

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Why you should be doing email marketing!

By Marshal Fries on January 18, 2017

Check this out.  Email marketing is STILL the number one way to drive traffic to your website.  It's the truth! Although there's a feeling that email is an old fashioned way to do business, the stats totally show otherwise.  Take a look at these ones:

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Bold School of Commerce

By John Bruce on January 11, 2017

Bold's School of Commerce is a series of online courses offered to aspiring entrepreneurs designed to help store owners become eCommerce experts in everything from CRO to social media. And Just like an actual classroom, attendees are able to ask questions in real time as the lesson goes on. 

Each lesson will be held as a livestream with a recording available online a few days later. 

Follow us for FREE eCommerce webinars

Join us in our School of Commerce by attending one of the FREE lessons below.

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2016 Bold Year In Review

By Marshal Fries on December 22, 2016

It's amazing how much can change in a year. Here at Bold, it seems like every year we raise the bar on big changes. With a company as young and quickly growing as ours, 12 months is a very long stretch with a ton of opportunity.  And even as we sit down to put together this post, it's mind blowing to look back at where we were just 52 weeks ago.  It's almost hard to believe we're the same company! Buckle up as we take you back through the intense ride that was 2016!

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Holiday Hustle: 6 quick tips to get you ready for the holiday season

By Aubrey Kotelko on December 16, 2016


The holiday shopping season is the climax of each year’s eCommerce story. Retailers spend months upon months planning logistics and marketing in preparation for the December rush. Customers are anxious because the stakes are high; they have a need that must be met by a certain deadline, and failing will leave them with a ruined holiday (or the embarrassing “It didn’t get here in time” card)! But best of all, it offers an opportunity to set the stage for the year to come. By connecting with new customers, online stores have a ton of opportunities to turn them into regulars and increase the lifetime value of their customers.

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The BIGGEST Shopify Plus & Bold Black Friday Sale EVER!

By Jay Myers on November 24, 2016

If you've ever considered moving to Shopify Plus, now might be the PERFECT time to do so! From Friday at 12:01am CST, until Monday at 11:59pm, Shopify Plus is offering THREE MONTHS FREE with a 15 month contract when you migrate your store over to Shopify and use Shopify payments! Even without this offer, there are SO many reasons to consider Shopify Plus.

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New Loyalty Points release: A new way to offer bonus points on your store

By John Bruce on November 23, 2016

We released a new feature this week that’s perfect for Black Friday!

With our Loyalty Points app, you’ve always had the option to offer bonus points on your store, it’s the perfect way to reward your customers, or even promote a hard to sell products. 

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Black Friday University Week 9: Gift A Subscription

By Marshal Fries on November 15, 2016

Less than two weeks until Black Friday! We told you the time would fly, and it sure has. Our free, weekly Black Friday webinars have gotten better and better, and we have a doozie for you for Week 9!

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Black Friday University Week 8: Get Motivated

By Marshal Fries on November 8, 2016

Alright folks, we’re three weeks away from Black Friday.  Where has the time gone?!  We hope you’ve been getting valuable info from our Black Friday University series, and that you're primed and ready for the biggest shopping weekend of the year.  

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October Highlights at Bold

By Jay Myers on November 3, 2016


On top of a TON of feature releases, new apps, about 50 custom projects for clients, and responding to 20,909 tickets... we also had a lot of fun at the office last month! Here are a few highlights from October!

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Black Friday University Week 7: Double Up on Loyalty Points

By Marshal Fries on November 1, 2016

It’s less than a month until Black Friday!  The next three weeks are a critical period for eCommerce stores. These are the final weeks to get ready for..THE BIGGEST SHOPPING WEEKEND OF THE YEAR! 

Topics: How-to guides
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We now have an Affiliate Program!

By Jay Myers on October 27, 2016

We're extremely excited to announce the release of our Bold Affiliate Program! If you're already a Bold Partner, you can simply login and go the accounts page to create your unique affiliate link. If you're not already a Bold Partner, you can sign up for an account here.

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Switch To Recurring Orders

By Kevin Wild on October 27, 2016

Hundreds of stores have made the switch to Recurring Orders for their subscribers. Whether they already used Shopify, or switched from a platform like WooCommerce, they decided to trust Recurring Orders with their subscribers.
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Introducing the New Bold Insider Newsletter

By Mike Trakalo on October 27, 2016

 What's new? Glad you asked!

In order to give you the latest news on the topics you're interested in and reduce the randomness of our monthly newsletter, we've decided to categorize our updates.

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Bold and Shopify Plus make magic happen again!

By Jordan Labelle on October 27, 2016

Every time we get to work with a Shopify Plus customer, we get really excited about the project! It always seems like something awesome ends up happening.

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Black Friday Stuff

By Marshal Fries on October 27, 2016

Consider this:  Black Friday 2015 saw $2.72 billion in ecommerce sales, a 14% increase from the previous year. And $583 million of those sales were generated on mobile phones!

The Black Friday weekend can account for as much as 30% of a retailer’s annual sales.

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Black Friday 2016: OWN IT

By Marshal Fries on October 27, 2016

The unofficial start to the holiday shopping season, Black Friday, is just a few short weeks away.

This year, overall holiday sales are projected to be $655.8 billion, up 3.6% from last year.  Six hundred and fifty five BILLION dollars! It's a record number. And of that, $112.35 billion is expected to be spent online, in an eCommerce store just like yours. That's 7% more than last year's already record-breaking numbers!

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Black Friday University Week 6: Bundle It Up

By Marshal Fries on October 25, 2016

Another week, another Black Friday University topic to help you make more money this holiday season!  Today's topic is "Bundle It Up", using our Product Bundles app.  This is a good one, an easy way for customers to buy great gift items, and a great way for you to increase the value of your cart!

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Top Tips To Maximize Visual Commerce And Boost Your eCommerce Strategy

By Ruthie Berber on October 14, 2016

Today’s eCommerce environment is like a loud marketplace with countless vendors grappling for consumers’ attention. The challenge for online businesses is to stand out in the crowd.

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Black Friday University Week 4: Wrap It Up

By Marshal Fries on October 7, 2016

If you’d like to see how to run a ‘Wrap It Up’ sale in your store, take a look at the webinar below!

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Case Study: Badass Beard Care

By Marshal Fries on October 6, 2016

(Be sure to read through the article to find a 10% off coupon code for anything at badassbeardcare.com, valid until November 30th!) 

Growing up, Charlie Moyer never, ever saw his father without a beard. His dad passed away when he was 14 years old, and Charlie vowed he would follow in his father’s footsteps and grow a beard when grew up.

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Black Friday University Week 3: Buy More, Save More

By Marshal Fries on October 4, 2016

If you’d like to see how to run a ‘Spend This, Get That’ sale in your store, take a look at the webinar below!

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With a theme developer as successful as Pixel Union, you'll want to give their app a shot!

By John Bruce on September 28, 2016

Pixel Union
has released their debut app, Pixelpop, and here at Bold we’re LOVING it! It’s been helping our customers create beautiful popups, promos and banners that have been boosting customer engagement and driving conversions through the roof.

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Guest Post: "The Strategy of Pushing False Inventory to Create a Sense of Urgency"

By Chad Rubin on September 28, 2016

Let’s pretend you’re shopping online for a particular widget.  Have you ever had this train of thought?  “Let’s see… it’s available from three different sellers, but seller “A” has it cheaper than everyone else. Okay, that sounds good so maybe I’ll just put it in my cart and continue shopping… but, wait a minute. Only three left in stock! Why, those could sell out at any second! Do I even have enough time to complete the checkout process before they go out of stock? Stop thinking and order!”

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Black Friday University Week 2: The Gift of a Membership

By Marshal Fries on September 27, 2016

If you'd like to see how to run a 'Spend This, Get That' sale in your store,
take a look at the webinar below!

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Bold named to national Top 50 New Growth Companies list

By Marshal Fries on September 15, 2016

Winnipeg-based tech company, Bold Commerce, has been named to Startup 50's ranking of Canada’s Top New Growth Companies by Canadian Business and PROFIT.  

Bold placed sixth and is the only Manitoba company on the list.

Bold’s high ranking is thanks in part to a 1,257 per cent growth in revenue between 2013 and 2015.

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Case Study: Spikeball

By Marshal Fries on August 30, 2016

It was the middle of the 1980s when Chris Ruder’s parents purchased a unique game from a toy store. It was a combination of two-on-two beach volleyball and four-square, and it became super popular among the Ruders’ family and friends.  But like so many cool inventions, the toy didn't get much marketing attention and after only a year in stores, it was discontinued.  However, the Ruders' family and friends were enjoying the game so much, they kept using that same set.  

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Case Study: Natural State Wholesale

By Marshal Fries on August 23, 2016


Deep in the heart of the American south, Cabot, Arkansas is a small city 30 minutes northeast of Little Rock. With a population of a little more than 25,000 people, Cabot wouldn’t typically be thought of as a bustling commerce hub.

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5 Ways to Secure Your Shopify Store

By Mike Potter on August 16, 2016

Cloud services like Shopify provide a great way to set up a store without the burden of maintaining and updating software. However, store owners need to ensure they maintain a high level of security for their store. At Rewind, we encounter lots of people who are surprised to learn that when they delete items in Shopify, they’re gone forever. When even tech CEOs have their online accounts hacked, you need to make sure that your store is as secure as possible. Here are 5 things that you can do to ensure you don’t experience a data disaster.

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Case Study: Glam Seamless

By Marshal Fries on August 9, 2016


It was midway through 2011 when Alexandra Cristin graduated college. Although she had studied Marketing and Business Administration, she very quickly realized she didn’t want a traditional job.  She saw people all around her in New York City going to work every day at corporate offices, and she knew in her gut that kind of life wasn’t what she wanted.

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Why your eCommerce store needs Snapchat NOW

By John Bruce on July 29, 2016

Snapchat is the new Instagram which was the new Facebook

Do you remember when Facebook started? How about Instagram? When these platforms first took off, everyone and their cat (literally) had accounts. But now, fatigue is starting to set in.

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How a subscription business model helped dollar shave club sell for $1 BILLION

By Kevin Wild on July 28, 2016

Every day small and large companies are bought out by larger and more valuable companies. Usually they don’t catch my eye, but one recent buyout caught my attention.

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Introducing Bold Partner Program Ranks

By Kevin Wild on July 25, 2016

 Since the launch of our Partner Program just over a year ago, we’ve seen some tremendous success. We've grown to more than 750 Partners in that short time, and expect to be over 1,000 before long.

To celebrate this growth, we’ve introduced new perks within the Partner Program. We have launched an exclusive chat service available only on the Partner Dashboard. We’ve sent three issues of our Partner Newsletter (with a new issue coming every month) where we give exclusive previews, offer tips for our apps and feature select partners (read the latest issue here). We host monthly webinars to teach our Partners about our apps. All this plus numerous other Partner-only benefits.

Today we’re launching another element of this program. Announcing the Partner Program ranks:

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Case Study: Mandy Bo

By Marshal Fries on July 12, 2016

When you ask Mandy Bo what kind of music she does, she’ll tell you it’s a style she coined herself as “B’ass Country,” short for Badass Country.  It’s a ton of bass, a little bit of Electronic Dance Music, and a whole lot of outlaw country, blended into one.  For the past eight years, Bo has dedicated her life to her music career.  And now, with the help of Bold Commerce, new fans from all over are discovering her B’ass Country.  

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The Top 6 Tech Tools You Need

By Marshal Fries on July 7, 2016

As a technology company, we have a pretty discerning eye when it comes to choosing the tech we use to get stuff done around here.  Our awesome team is truly our biggest asset but there are a number of non-human tools that have also been key contributors to our rapid growth.  

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Customer Spotlight: Rave Coffee

By Marshal Fries on June 20, 2016

Company:  Rave Coffee

Store Owner:  Dean Smolicz

Location:  Canmore, Alberta, Canada

Which Bold app(s) are you using?   Recurring Orders

How long have you had a Shopify store?  Since 2011! 

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Innovate Manitoba Lift'Off

By Marshal Fries on June 20, 2016

Bold is very excited to be involved in Innovate Manitoba's annual startup conference, Lift'Off!  The conference happens this Wednesday, June 22nd, at the Fort Garry Hotel in downtown Winnipeg.

There's a Dragon's Den style pitch competition, a power lunch with world-class keynote speaker Randy Smerik (the Founder & CEO of Osunatech Inc.), and there's a entrepreneur forum which includes panel discussions with founders of local companies plus a keynote presentation by startup sales and marketing specialist, April Dunford (the CEO of Sprintly).

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Bold Open House & Tech Showcase Recap

By Marshal Fries on June 17, 2016

We couldn’t have asked for a better day on Thursday, as we held our Open House & Tech Showcase here at Bold HQ.

More than 150 guests from industry and media dropped by to help us celebrate the hiring of our 100th employee and to witness the unveiling of our newest app:  a super cool technology called Inviid.

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Bold Joins Shopify Plus Partner Program

By Mike Trakalo on June 9, 2016

Shopify Plus selected Bold as one of only a handful of companies to be part of their new Shopify Plus Partner Program!

The new Shopify Plus Partner Program will develop and grow the partner ecosystem for Shopify Plus merchants, allowing them to more easily identify, validate and engage effective and innovative digital marketing and design agencies.

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5 Things to Know About Twitter Today and What it Means for Your Business!

By Jordan Labelle on May 31, 2016

Everyday There Seems to be Something New Happening in the Social Media-Sphere!

Whether it be the new Instagram logo, Facebook live video, a new app emerging or an update to an algorithm, it feels as though change is constant.

Topics: Bold Social
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6 Ways to Boost Sales with Data Analysis

By Anna Buchalova on May 26, 2016

This is a guest post by Anna Buchalova. Anna is the Social Media and Content Specialist at MonkeyData. MonkeyData is a partner of Bold Commerce. If you are interested in learning about our Bold Partner Program, you can find more details here.

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Social Media Stats You Can't Ignore

By Jordan Labelle on May 20, 2016

Still Not Sure if Social Media is Right for Your Business?

We’ve rounded up some of the best stats on the most popular social media platforms out there and why your business should be using them. Check out our infographic below if you’re looking for additional eCommerce revenue! Let us know what you think, and feel free to share it on your social media channels too!

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NEW Newsworthy Instagram Features - Why None of These Should Scare You!

By Jordan Labelle on May 13, 2016

It’s No Surprise That Many People Don’t Love Change!

You’re used to something you’ve grown to love (or loved right from the beginning) and all of a sudden, it’s different!

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It's Here! Recurring Memberships Release 0.5.0

By Mike Trakalo on May 11, 2016

I've got great news! We've got a brand new release for Recurring Memberships to share with you today and you're going to love it!

Let's get started with the biggest and main addition, the ability to use Stripe as a payment gateway! You've been asking about it for a while, so we're so excited it's here!

Now you'll be able to choose whether you want to accept payment via Paypal, Stripe, or even use both. The app is set up to handle it no matter what you choose.

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3 Reasons Your Brand Should Be On Social Media

By Jordan Labelle on May 5, 2016

Social Media is the Most Effective Cost Marketing Channel for Leads and Sales!

With over two billion people logging in daily, it's no surprise that the revenue from social commerce brings in $30 billion each year with 50% of web sales occurring through social media. In this day and age, how can you afford not to be active on social media? Here are three BIG reasons why your company needs to be on social media:

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What Successful Shopify Storeowners Know

By Mike Trakalo on May 4, 2016

Our very own Jay Myers made an appearance last week on The Unofficial Shopify Podcast - sharing insight on what Successful Shopify Storeowners Know and how you can separate your Shopify store from the rest of the pack.

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Bold Open House Invitation

By Scott Riddell on April 20, 2016

You’re invited to come over!

A lot of people have been asking us what it is exactly that we do over here. We’ve gained a reputation as a pretty cool company with catered lunches and nerf gun fights and killer christmas parties… oh, and tons of growth - Did you know our team is almost 100 people now?

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Bold Open House / Tech Showcase

By Scott Riddell on April 20, 2016

BoldLogo_300dpi.jpgBold to host open house and Inviid product launch

Tuesday April 19, 2016
For Immediate Release

On Thursday June 16 Bold Innovation Group will be hosting an Open House and Tech Showcase at their new office at 50 Fultz Blvd. Winnipeg, Manitoba.

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Forward Thinking in the Workplace Wins Bold Top Employer Recognition

By Scott Riddell on March 29, 2016

For Immediate Release

March 29, 2016
Winnipeg, Manitoba

On Tuesday, March 29, 2016, Bold was recognized in the Globe and Mail’s list of Canada’s Top Small and Medium Employers. http://www.canadastop100.com/sme/

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Check out the New Bold Office

By Scott Riddell on February 18, 2016

office_lobby-1.jpgBold's New Digs

In case you missed the press release or the news story, Bold has moved its office out of Ile des Chênes, and finally taken up residence in Winnipeg!

And since we tend to document pretty much everything we do around here, enjoy this little video we put together about the big move and getting settled in. Don’t worry it’s short, but I think it shows how proud we are of our cool new digs. :-)

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A Bold Move

By Scott Riddell on February 1, 2016

Bold Commerce moves company headquarters to Winnipeg

On February 1, 2016, Bold Commerce, based in Ile des Chenes, and one of Manitoba’s fastest growing tech companies, took the keys of their new company headquarters.

Moving trucks arrived and the company immediately changed the address on its masthead to read 50 Fultz Boulevard, Winnipeg Manitoba, R3Y 0L6.

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Bold's 2015 Year in Review

By Jordan Labelle on December 31, 2015

Of all the things 2015 taught us, the biggest one is that a lot can happen in just one year. We all thought 2014 was a big year with new staff, big projects, and lots of milestones ( check out last year's post), but now that we're at the end of 2015 it's really become clear just how much more happened this time around.
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What it means to be Bold

By Jordan Labelle on December 9, 2015

We had a lot of great things happen around here last week like awards, recognition, and an awesome Christmas party. All the excitement really gave us some time to reflect on what it means to be part of the Bold team. One of the biggest parts of working here is that we are a team, in every sense of the word. If you work here, then you're someone who knows how to work together, how to have each other's backs, and that the best ideas come from mastering those things and working hard.

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Check out these AMAZING Black Friday Sales!

By Jay Myers on November 26, 2015

Get Your Store Featured

Black Friday is just about to get started and we wanted to give you the chance to share your awesome Black Friday and Cyber Monday deals! If you have an amazing sale you're running and want to get the word out, fill out this short form and we'll add your deal to this page for everyone to see. We'll get as many as we can up on this page!

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Predictable Revenue: Turn Your Store Into a Money Machine with Subscriptions

By Jay Myers on October 15, 2015

Our very own Kevin Wild was just recently on the Unofficial Shopify Podcast talking about "How to build Predictable Revenue and Turn Your Store Into a Money Machine with Subscriptions"

It's the #1 MOST POPULAR EPISODE for the podcast!!

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Bold Attracts Big Hitters to Fill New COO and CFO Spots; Rolls Out Brave New Products!

By Jay Myers on October 13, 2015

Bold's "C-level" hires.

With so many exciting things going on here at Bold, we decided to throw it all in one blog post and share it with everyone. In just over 30 months Bold has gone from a few guys in a basement to a company with 62 employees and still growing - faster than ever. In the last month, we hired more people than we did in our entire first year. So needless to say, it's been a bit of a whirlwind.

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Announcing the Twitter buy button - Another great Shopify partnership

By Jordan Labelle on September 30, 2015

Twitter buy buttons are here!

Today, Shopify announced another amazing partnership. This time with Twitter! They've made it possible to add a buy button to your tweets, and made checking out a breeze. Check out the full announcement and a short video that shows off how easy it is here.

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Announcing BrainTree Support in Recurring Orders

By Kevin Wild on September 25, 2015

We're excited to announce today we officially added Braintree support to Recurring Orders! For those customers who are unable to sign up for Stripe because of where they live or what they sell, BrainTree is now an option.

Let me answer some of the questions I've been getting asked so you can decipher whether or not this will impact your store.

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Bold Sleeps on the Streets

By Jay Myers on September 23, 2015

Help us help the homeless!

This year myself (Jason Myers) and Yvan Boisjoli, will be sleeping on the streets of downtown Winnipeg to raise money and awareness of homelessness in Winnipeg. The money raised will go directly to creating employment for the homeless. Roughly every $100 raised pays for one full day of work, and supplies needed.

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How to migrate from Amazon to Shopify - 5 things to know!

By Jordan Labelle on September 22, 2015

Making the switch from Amazon to Shopify

Migrating from one eCommerce platform to another can be an intimidating task, and can sometimes get pretty confusing. That's why I'm here to help!

You might have read about Shopify's latest announcement, letting anyone with an Amazon webstore make the migration to Shopify with a complete import of all your products and customers and a free 30 day trial. First off, this is awesome!! Shopify will open up so many doors for you, you'll never even give your old Amazon webstore another thought.

Topics: How-to guides
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How To Gain Subscribers With The 'See Details' Feature

By Kevin Wild on September 4, 2015

In one of our most recent updates to Recurring Orders we added the 'See Details' feature which allows store owners to detail their subscription plan to potential customers.

One piece of feedback we received about Recurring Orders was potential subscribers were unsure what it meant to 'Subscribe and Save.' How does a subscription work? When will I be charged? When will I receive my product? These are just a few questions store owners have to answer on a daily basis.

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Bold Selected as "Most Outstanding Business in Manitoba" Finalist!

By Jay Myers on August 19, 2015

It's been a crazy few years here at Bold, and it's such an honour when we get nominated for awards. Big or small, we're just having fun doing what we're doing, so when we get recognized for something, it's awesome!

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New Feature: Analytics in Recurring Orders

By Kevin Wild on August 19, 2015

One of the most exciting parts of using Recurring Orders is getting your first subscriber. And the second. And third. Who are we kidding, every new subscriber is exciting!

Once you start gaining subscribers on your store, it's important to have in-depth stats to understand the growth of your store and opportunities therein.

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Inside Bold: How We Test Our Apps

By Kevin Wild on August 18, 2015

Launching a new app is one of the most exciting times for a software development company and it's no different at Bold.

We love launching new apps for Shopify, which is part of the reason why we've launched 19 of them in the past two years!

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New Feature: Changing Subscription Date In Recurring Orders

By Kevin Wild on August 6, 2015

We're excited to announce another great feature that made its way to Recurring Orders today.

As of right now, you can change the recurring date for a customer's subscription. This means if a customer is subscribed to a monthly plan on the 1st of every month - but would like their order to recur on the 5th of every month instead - you can now make this change for them.

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The New Manage Subscriptions Page In Recurring Orders

By Kevin Wild on July 28, 2015

One of the features which we believe separates Recurring Orders apart from other subscription apps on the Shopify App Store is our 'Manage Subscriptions' page.

This page (which you can see below) allows your subscription customers to manage their own subscriptions without having to contact you for help.

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4 Shopify stores crushing it with subscription boxes & products

By Kevin Wild on July 27, 2015

We love seeing our customers achieve success using our apps on their Shopify stores. As you may already know, we have over 20 apps on the Shopify App Store. Some help increase store revenue, some make tasks - like managing returns - easy and efficient. Other apps are more comprehensive and are critical to the operation of a store.

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How To Get More Subscribers For Your Product

By Kevin Wild on June 19, 2015

Making the decision to offer subscription products on your Shopify store is only part of the challenge of building a subscription business with recurring revenue.

After setting up your Shopify store with Recurring Orders, the next step is gaining subscribers.

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Winnipeg eCommerce Meetup - June 16th!

By Jordan Labelle on June 11, 2015

We're organizing another Winnipeg eCommerce Meetup, and we're bringing in some big names!

Blair Beckwith

Blair Beckwith, head of the Shopify App Store, will be in town to give a talk at our meetup about quick and easy tools that you can use to improve your online store. Make sure you take advantage of the chance to ask him all about how to make the most out of your eCommerce website!
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Our Client Spikeball on Shark Tank

By Jay Myers on May 18, 2015

It's always a big deal when a client that you work closely with goes on Shark Tank! It's an even bigger deal when it's the Season Finale and they end up getting a $500,000 investment from one of our favorite Sharks!

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Recurring Orders & Subscriptions for Shopify

By Jordan Labelle on April 15, 2015

It seems like these days just about everyone is trying to offer subscriptions of some sort on their store. Now you can get everything from your toothpaste to your catfood delivered monthly! Well, if you have a Shopify store, this just got a lot easier to do!

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5 Ways the new Shopify Multichannel Syncing will change the way you do eCommerce.

By Jordan Labelle on April 15, 2015

5 Ways the new Shopify Multichannel Syncing will change the way you do eCommerce.

As you might have heard last week, Shopify has been listening to what everyone has been asking for, and announced their new multichannel syncing update. Although this is just the early stages of what they have planned, it is already going to make a huge impact on the way you run your business.

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Hypno-Cart: New App Release

By Scott Riddell on April 1, 2015


Bold is proud to announce today its latest release of Shopify Apps.

Have you ever tried using different colors for your "Add-to-Cart" buttons? Or maybe you've played with your background colors or changed your logo to convey trust or authority.

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Bold Wins At Spirit of Winnipeg Awards

By Scott Riddell on March 16, 2015

The Most Important Thing

On Friday March 13, 2015 at the 6th annual Spirit of Winnipeg Awards Gala, presented by the Winnipeg Chamber of Commerce, Bold Innovation Group Ltd. was given the award for the Startup Business category.
Certainly it had nothing to do with luck...well maybe just a little. A lot of things--a lot of decisions had to happen at the right times and in the right order to get to this point. I’ll tell you where we were lucky.

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Bold Speaks At RRC Directions Conference

By Scott Riddell on February 11, 2015

RRC Directions 2015

On February 4, Jay Myers and Yvan Boisjoli, two of Bold's four co-founders were speakers at the annual “Directions” Conference at Red River College in Winnipeg Manitoba. They discussed the obstacles of success as a tech startup in a small market like Winnipeg, and what teachers need to teach and students need to learn to have the best advantages entering the employment market.

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Bold Commerce's New Custom Projects

By Jordan Labelle on February 10, 2015

More Awesome Custom Projects from the Commerce Team

Last month, our Commerce team came up with two awesome new custom projects to make your store do some cool things! They’ve created a way to  allow Customer Pricing tags control what the price of options on your products. They also created a brand new affiliate tracking app for Taser to pay out commissions on affiliate sales.

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Bold Goes to Rackspace

By Scott Riddell on February 3, 2015

Customer Support, Cookies and Milk

In the middle of a typically cold, harsh Winnipeg January, three members of the Bold team were invited down to San Antonio for a little sunshine and a very warm welcome. Jay and Eric - 2 of Bold's founders, and Frank - our senior systems administrator were asked to speak at the annual Rackspace conference attended by all of its 6,000 employees. They delivered a presentation that highlighted the importance of customer support and availability - 2 concepts that are fundamental to the success of both our companies.

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Announcing the New Bold Partners Program

By Scott Riddell on February 3, 2015

Partner With Bold to Earn More Money and Help Your Clients

Announcing the New Bold Partners Program

Over the years, working as a Shopify Partner, we’ve found that it’s a great community of Designers, Developers, and Store Owners who work together with the common goal of creating the best possible online shopping experience.

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Bold Finalist in Spirit of Winnipeg Awards

By Scott Riddell on January 21, 2015

Bold-Spirit-Awards-1-750x362.jpgNominated in Start-Up Business Category

We are proud, humbled, and privileged to be named as a finalist in the Spirit of Winnipeg Awards handed out by the Winnipeg Chamber of Commerce.

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December Newsletter - ECommerce Resolutions without Breaking a Sweat

By Scott Riddell on December 31, 2014

December Newsletter

2014 is coming to a close and as much as we like looking back at all the great things that happened this year, we’re always planning for what’s to come.

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2014 - A Bold Year in Review

By Jordan Labelle on December 23, 2014

2014 was a big year for Bold. Many people look at our social media feeds and usually say two things. ‘Can I work there?’ and ‘Do you guys ever do any work?’

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The Motivator App now has a Premium Version!

By Jordan Labelle on December 19, 2014

The Motivator has received a significant upgrade! It now includes some features that you may find will be indispensable for your store.

There are 3 very significant upgrades that you can’t live without

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Bold Goes 2 for 2 in Business Awards

By Scott Riddell on November 21, 2014

Bold Goes 2 for 2 in business awards

November 21, 2014

Île des Chênes

For Immediate Release

It’s a good week to be Bold.

This week the young tech startup Bold Innovation Group, and its youthful leaders cleaned up with 2 young entrepreneur business awards, one national award and one local.

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Editable Options in the Cart!

By Jordan Labelle on October 24, 2014

We just added a pretty cool little feature to our Product Options app! If you have the premium version of the app, your customers can now edit their options right inside the cart. Before, they would've had to remove the item, go back to the product page and start all over.

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Winnipeg eCommerce Meetup - October, 29

By Scott Riddell on October 2, 2014

Wednesday, October 29, at 7PM

Bold Commerce is organizing the first Winnipeg eCommerce Meetup.

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The Bold Initiative

By Scott Riddell on September 26, 2014

1+1+1 = Change

We’re calling it the Bold Initiative.

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Picticipate News Release - The easiest way to share high quality photos and videos

By Scott Riddell on September 18, 2014

Bold Releases Picticipate - A Photo-Centric File Sharing Application

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Bold Open House - September 18, 2014

By Scott Riddell on August 25, 2014

Bold Open House

For immediate release:

On Thursday September 18, 2014 from 1PM - 4PM the divisions of Bold Innovation Group Ltd. will be opening their doors to all guests who want to come see what it’s like to work at Manitoba’s most relevant, and fastest growing tech company.

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ALS Ice Bucket Challenge

By Scott Riddell on August 21, 2014


It was with great pleasure and pride that the entire Bold company took part in the ALS #IceBucketChallenge.

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#InnovateOrDie Days August 28th and 29th

By Scott Riddell on August 20, 2014

Bold's First Annual #InnovateOrDie Days

On August 28th and 29th Bold will be shutting down operations (sort of) for all employees to take part in the first annual #InnovateOrDie Days.

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Create More Sales with Great User Experience Design - eCommerce Podcast #9

By Scott Riddell on July 15, 2014

In this eCommerce Podcast episode:

A great user experience can mean the difference between a bounty of sales coming in through the website and closing up shop after a measurable failure at online commerce.

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Ecommerce Podcast #8 - Social Media Tips with Amber Mac

By Scott Riddell on June 3, 2014

In this eCommerce Podcast episode:

How should eCommerce stores be using social media to market themselves? How much is too much content? What type of content is right for your industry? What social media channels should you be using?

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eCommerce Podcast #7 - The Importance of Responsive Web Design

By Scott Riddell on April 30, 2014

Responding To The Mobile Shopper

As more and more eCommerce transactions are completed through a mobile device like smart phones or tablet computers it becomes increasingly important have a responsive website design that makes it easy for shoppers to make these purchases on their device of choice.

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eCommerce Podcast #6 - How Efficient is Your eCommerce Website?

By Scott Riddell on April 9, 2014

In this eCommerce Podcast episode:

From lead generation to order fulfillment, what steps should you be automating that you didn't know you could?

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eCommerce Podcast #5 - Branding and Customer Service

By Scott Riddell on April 1, 2014

Today Scott and Jay talk to Doug Geiger from canyouhandlebar.com about customer service and how it's deeply connected with his clever website copy, his company branding and his overall philosophy for operating his business. As Jay would say, 'There's some really good nuggets in there" to take away. And we all love nuggets.

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Google Changes Title Tag Length

By Scott Riddell on March 26, 2014

Many of you may have noticed in the past few weeks some subtle changes in the design of Google search engine results page.

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eCommerce Podcast #4 - Automate Your Order Fulfillment

By Scott Riddell on March 26, 2014

In this eCommerce Podcast #4 episode:

Scott and Jay talk to Mark and Aash from earthled.com about what they're doing to automate different aspects of their store operations.

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The eCommerce Podcast Episode #3 - Customer Service by Text Message

By Scott Riddell on March 20, 2014

Customer Service and eCommerce Tools

Interview with Shane Schmidt from The Squawk Shoppe

In this episode, Scott and Jay talk to eCommerce store owner Shane Schmidt about his experiences with customer service and some of his favourite eCommerce tools and apps.

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The eCommerce Podcast Episode #2 - Mobile Commerce

By Scott Riddell on March 13, 2014

Comparing Our Favourite mCommerce Solutions

Your favourite hosts, Scott and Jay pick apart 5 different products for processing mobile payments. We find out what they're capable of and and where they fall short.

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Your Best Mobile Commerce Options

By Scott Riddell on March 11, 2014

stripe  vs. squaremCommerce for Service Based Businesses

** This blog post has been updated since Shopify POS enabled the credit card reader in Canada on April 2, 2014

Throughout much of its evolution, online retail or eCommerce has been used almost exclusively by consumers to purchase products from around the world and have them shipped right to their doorstep -- People buying things from other places.

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Winnipeg: Best Location For An eCommerce Startup

By Scott Riddell on February 27, 2014

How Bold built a successful eCommerce Company

You'll be surprised how important location really is

Bold Commerce is a relatively new enterprise - a branch of Bold Innovation Group - that has quickly established itself as the go-to company in Winnipeg and Manitoba for online retail services - eCommerce. The evolution of our company has really been sort of a top-down endeavour. The chicken before the egg so to speak, the horse before the cart. What we did is not uncommon in the software industry. We built a great product - in our case, some amazing eCommerce applications - and then decided to build a company around it, once they became popular.

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Upselling For E-commerce, How, When & Why

By Scott Riddell on February 18, 2014


The art of the upsell is as old as commerce itself. From the days of the merchant selling you the cart to go with horse to the pack of gum next to the checkout stand to the ubiquitous "Would you like fries with that?"; these are all forms of “upselling”.

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Customer Trust & The Effect On Cart Abondonment

By Scott Riddell on February 11, 2014

shopping-cart-abandon-ss-1920.jpgWhere's the Trust?

- eCommerce Abandonment Issues are Purely Psychological

Have you looked at your conversion rates lately and wondered why so many people are failing to complete their purchase? Are you finding that people navigate away from your site after searching through your terms and conditions? Guess what? It’s because they don’t trust you.

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Shopify Plus - 5 Features You can't Live Without

By Scott Riddell on February 10, 2014

share-image-generic-plus-large.pngShopify Plus Features That Major eCommerce Retailers Can't Go Without

Last week Shopify launched their website for the new Shopify Plus account. And while it's been available for several weeks it’s about to get a lot more attention in the tech world, and more importantly from corporate marketing teams.

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Ecommerce Blog Presented by BoldApps

By Scott Riddell on February 10, 2014

Big-Blog-Header1-750x274.jpgEpisode #1: Bold Goes Full Serve

Good Day eRetailers (eTailers?),

Many of you have already heard of Bold Apps, in fact, that’s how you got on our mailing list. Well, the same guys and gals who brought you such Shopify App Store hits as ‘Product Upsell’, ‘Product Options’, and ‘Customer Pricing’ are now expanding our eCommerce expertise with the newly reformed Bold Commerce department.

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Our Visit to Shopify Headquarters

By Jordan Labelle on February 8, 2012


Last week we had the pleasure of hanging out at Shopify’s headquarters in Ottawa, spending time with a number of the staff that work there. The four of us were not 100% sure what to expect on the flight down. We of course heard many great things, watched multiple clips on the news about the company and dealt with a lot of the staff. However, just like when spending a week living at someone’s house, you see all the dirty private details of the way they live.  The same is with a business.

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