Aubrey Kotelko

Aubrey is a content marketer at Bold Commerce. He drinks a gallon of milk every single day.

Recent Posts

The ultimate last-minute Black Friday sales round-up

By Aubrey Kotelko on November 21, 2018

Black Friday is coming fast, you've heard about it, thought about, but — you haven't set up any sales yet.

You know it's the biggest revenue opportunity of the year, but maybe you got caught up with your other job or life in general— and you still haven't caught up on sleep.

Well, procrastination can actually help you think more creatively. Turns out Kurt Cobain wrote a lot of Nirvana's songs last minute!

So to get your juices flowing, we collected a list of simple sale ideas you can easily run on your Shopify store. Most of them can be set up in just a few minutes, and all of them are easy to automate so you can spend more time managing your business and less time tweaking.

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Sell in multiple currencies on Shopify

By Aubrey Kotelko on October 1, 2018

One of the most obvious benefits of an eCommerce store is that location doesn't really matter; a customer from Australia can buy products from a business in the United Kingdom and have no idea their order is coming from thousands of miles away.

But one of the last remaining barriers to a truly global marketplace is differing currencies, which can make it difficult for consumers to understand the true cost of their purchases (sometimes scaring them away).

Luckily, Bold's Multi-Currency app has the solution to this currency conundrum.

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Problem Solved: Launching a solid returns process on Shopify

By Aubrey Kotelko on December 20, 2017

We’ve written before about the effects that an amazing returns policy can have on your online store.

And we found out a whopping 91% of shoppers asked said they check a website’s return policy before they ever make a purchase. Which makes sense. When making a purchase from a brick-and-mortar store, the feeling is a little more real. You can feel and test the product you’re buying to make sure it’s exactly what you want.

This experience is lost on online shoppers; they can’t touch or hold the thing they’re about to pay for, so every purchase is a bit of a gamble.

We want to help you take the uncertainty out of the buying process, so keep reading to find out how to set up an awesome returns policy on your store that will gain your customers trust and help them complete their purchase. 

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Problem Solved: How to offer and promote free shipping on Shopify

By Aubrey Kotelko on November 8, 2017


Free shipping is one of the greatest marketing tools available to an online store.

In a survey by Walker Sands Communications, 90% of people said that having an order ship for free is the biggest incentive to add more to their cart.

Not only are you helping  your customers save money, but it's an awesome way to squeeze a little extra from every sale that goes through your store by encouraging visitors to add an extra product to their cart to reach that free shipping threshold.  

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How to create a buy one get one upsell offer on Shopify

By Aubrey Kotelko on November 7, 2017

Upsells are a great way to encourage every shopper to buy more. Not only are you making their order better with items that go great with their original purchase, you're also making more money!

Amazon make millions every day by upselling with their recommendation widgets. You've probably used them yourself when you see complementary items in the "People also bought" panes.

Luckily, you can unlock the the same techniques as that billion dollar behemoth without hiring a team of coders — apps like  Bold Upsell will help you drive revenue through pop-ups and special offers.

The traditional upsell or cross-sell can be great on their own, they both encourage customers to spend more money and increase your store's average order value (AOV).  

That sounds great, doesn't it?

But do you want to really take upselling to the next level? Then it's time to unleash the BOGO!

No, that's not a lagoon monster! It's a buy one get one free offer. With our apps, you can easily combine two great sales techniques to create the ultimate special offer.

The "buy one get one", but as an Upsell.

That's right. Not only can you present customers with an upsell (i.e. "only $14.99 more for this bigger, better product!), but you can offer it at a discounted price (the "get one" part), using Bold Upsell & Bold Discounts together.

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How to use Shopcodes to drive repeat purchases to your Shopify store

By Aubrey Kotelko on October 27, 2017

You know those square bar codes that you can scan in stores using your phone? Those are QR codes, and lucky for us, Shopify recently announced the launch of Shopcodes: a QR-code based system that allows customers to scan and buy products using their mobile device. 

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How to offer a gift with purchase on Shopify

By Aubrey Kotelko on September 12, 2017

During the holiday season, thousands of brick-and-mortar retailers will offer "gift with purchase" promotions, where customers who spend a certain amount during a sale will receive a free bonus gift.

These types of promotions are great for increasing the amount that customers spend on every order that goes through your store, also known as the average order value

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Hurricane relief: How to accept donations on your Shopify store

By Aubrey Kotelko on August 30, 2017

It seems like natural disasters have taken over our news feeds for the past couple of months.

Wildfires have been burning through British Columbia the entire summer, floods in India have killed hundreds, and Hurricane Harvey has ripped across the Gulf Coast, leaving thousands of people in distress.

It's easy to feel helpless in the face of such destruction, and I know I often wish I could help out, but don't know where to start.

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How to create simple upsells on Shopify

By Aubrey Kotelko on August 28, 2017

One of the oldest sales tricks in the book is the classic upsell; a customer chooses an item to purchase, and the salesperson recommends an additional item (like a protection plan or extra batteries) to go along with it.

This strategy can work wonders for a store's bottom line, especially when they have immediate communication with the customer (like when they get to the cash register). But how can it be done online, where that personal interaction is difficult to replicate?

In this post, we'll show you how to do that, plus how to set up a high-converting upsell offer in less than 10 minutes.

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Case Study: How these musicians made 5x more profit selling their music online

By Aubrey Kotelko on June 22, 2017

Dead by April is an up-and-coming metalcore band based in Gothenburg, Sweden. Formed in 2007, the four-member ensemble has grown in popularity significantly with the release of several albums and hit singles. 

Their Facebook audience reaches over 425, 000 fans, and many of their videos on YouTube have view counts in the millions. The band has opened for big names such as Linkin Park and has toured to nearly every continent on the planet (they're still waiting for their Antarctic tour dates to be confirmed). 

Read on to learn how they grew their margins quickly and easily using a Shopify store and our Marketplace app in a creative way!

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