Aubrey Kotelko

Aubrey is a marketing strategist at Bold Commerce. He drinks a gallon of milk every single day, which isn't really something to be proud of.

Recent Posts

Sell in multiple currencies on Shopify

By Aubrey Kotelko on January 3, 2020

One of the most obvious benefits of ecommerce is that location doesn't really matter.

A customer in Australia can buy products from a store in the United Kingdom and have no idea their order is coming from thousands of miles away.

But one of the last remaining barriers to a truly global marketplace is multiple currencies. But when shoppers see prices that aren't in their own currency, it can scare them away. 

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How to use free shipping to boost your sales on Shopify

By Aubrey Kotelko on December 4, 2019


Free shipping is one of the greatest marketing tools available to an online store. It can motivate customers to buy more, give them an incentive to buy right away, and give merchants an edge over the competition. 

How do you think Amazon stays at the top of the eCommerce game year after year? I'd say its Prime Membership, which offers free one-day shipping, is a big reason why.

In a survey by Walker Sands Communications, 90% of people said that having an order ship for free is the biggest incentive to add more to their cart, while another survey found up to 74% of shoppers will abandon their cart if delivery fees are too high.

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Staples launches on Shopify Plus with Bold Commerce

By Aubrey Kotelko on July 10, 2019


The world of enterprise eCommerce software has long been a complicated one.

Off-the-shelf solutions, traditionally, haven't been flexible enough to meet the custom, complex needs of a global retailer. IT teams spend significant amounts of time propping up legacy systems with workarounds, security updates, and integration scripts. Can an eCommerce platform built for the needs of the 2005 shopping landscape keep up in 2019?

Topics: Bold Cashier
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Problem Solved: Launching a solid returns process on Shopify

By Aubrey Kotelko on December 20, 2017

We’ve written before about the effects that an amazing returns policy can have on your online store.

And we found out a whopping 91% of shoppers asked said they check a website’s return policy before they ever make a purchase. Which makes sense. When making a purchase from a brick-and-mortar store, the feeling is a little more real. You can feel and test the product you’re buying to make sure it’s exactly what you want.

This experience is lost on online shoppers; they can’t touch or hold the thing they’re about to pay for, so every purchase is a bit of a gamble.

We want to help you take the uncertainty out of the buying process, so keep reading to find out how to set up an awesome returns policy on your store that will gain your customers trust and help them complete their purchase. 

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How to use Shopcodes to drive repeat purchases to your Shopify store

By Aubrey Kotelko on October 27, 2017

You know those square bar codes that you can scan in stores using your phone? Those are QR codes, and lucky for us, Shopify recently announced the launch of Shopcodes: a QR-code based system that allows customers to scan and buy products using their mobile device. 

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How to create simple upsells on Shopify

By Aubrey Kotelko on August 28, 2017

One of the oldest sales tricks in the book is the classic upsell; a customer chooses an item to purchase, and the salesperson recommends an additional item (like a protection plan or extra batteries) to go along with it.

This strategy can work wonders for a store's bottom line, especially when they have immediate communication with the customer (like when they get to the cash register). But how can it be done online, where that personal interaction is difficult to replicate?

In this post, we'll show you how to do that, plus how to set up a high-converting upsell offer in less than 10 minutes.

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Holiday Hustle: 6 quick tips to get you ready for the holiday season

By Aubrey Kotelko on December 16, 2016

 

The holiday shopping season is the climax of each year’s eCommerce story. Retailers spend months upon months planning logistics and marketing in preparation for the December rush. Customers are anxious because the stakes are high; they have a need that must be met by a certain deadline, and failing will leave them with a ruined holiday (or the embarrassing “It didn’t get here in time” card)! But best of all, it offers an opportunity to set the stage for the year to come. By connecting with new customers, online stores have a ton of opportunities to turn them into regulars and increase the lifetime value of their customers.

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