Guest post: Ashley Overton

Ashley is the Marketing Coordinator at ShipperHQ and dedicates her time to educating merchants the opportunities ShipperHQ can open for their business. She is a proud graduate of The Ohio State University, where she fell in love with the study of strategic communications and marketing.

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How you can use shipping as a marketing tool

By Guest post: Ashley Overton on January 23, 2018

The traditions of marketing have shifted a lot and will continue to shift from the constant growth and change within the eCommerce world.

Shipping has become a huge part of a customer’s decision to make a purchase or to abandon cart. Which means your shipping offering has to be attractive and competitive while fitting into your business needs and strategy.

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