In the very early days at Bold, long before we had perks like catered lunches, beer on tap, a VR room, massage chairs, a gym, arcades, ping-pong, Foosball tables and basketball courts, we had a simple dream. A dream to build a company that would be an amazing place to work, that wouldn't feel like work, and that we would love coming to every day.
Pura Vida Bracelets have become one of the most recognizable lifestyle brands on Shopify. They built a brand that fans and celebrities around the world embrace, and proudly wear, to represent the "Pure Life" mantra they stand for.
A little over a year go ther started their "Pura Vida Club", a monthly Shopify Subscription Box that has become widly popular! They have quickly become one of the most successful subscription business on Shopify ever, and in this post we'll dive deeper into their story.
Today we introduce "True Upsells", a BIG improvement to the Bold Product Upsell app. Now you can offer customers two very different, but both very powerful, types of offers. A True Upsell offer is an "upgrade and replace" offer , and a Cross-sell offer is an "add an additional product" offer. They're both powerful selling tools, and now you can do both, with the Bold Upsell app!
We're VERY excited to announce the launch of the first ever SUBSCRIPTION "Buy Button" for Shopify. It's an exclusive feature in our Shopify Recurring Orders app, and we think it's going to be a game changer for subscription businesses.
With one click, go from anywhere; your blog, ANY other blog or website, an email, a tweet, a description in a YouTube video, or an ad, directly to your checkout. Potential customers can now buy your subscription box products from anywhere!
A lot can happen in 60 months.
As I sit here and write this, I look around the office at 130 people I didn’t know just 60 months ago. It’s a lot to take in. Some of the people, since starting at Bold, have got their first apartment, got married, had kids, purchased houses, and so much more. I often wonder, through spouses and families, just how many lives are affected by this company. When I pull up to the office and see a parking lot full of cars, I wonder where all these people would be if Bold didn’t exist. Not to mention the near 50,000 stores that rely on our apps and services daily to run their business. It’s truly a humbling feeling.
Today we're excited to announce our biggest Shopify app release to date! After close to 5 years of developing apps for Shopify, and listening to customers, we've learned a lot. In the past we thought building as many apps as possible was the key to success, and in our early days this certainly was true. In the last few years we've started learning that less really can be more, and our announcement today was born from that insight.
Today we announce two features will change the game for most subscription, and subscription box companies on Shopify. They're called Convertible Subscriptions and Dynamic Discounts, and our beta users are already doubling and tripling conversions!
At Bold, #InnovateOrDie is the motto by which we live. If we aren’t continually innovating, we are dying as a company. Every now and then we need to remind ourselves of this. And that’s what #InnovateOrDie days are all about. They are 2 day software development or project challenges, where each member of Bold teams up, chooses a project to work on, and develops it to at least a working demo within 48 hours. It serves to remind us of what we can do with any idea we come up with, and how fast we can get it done, if we really sit down and put our minds to it.
If you've ever considered moving to Shopify Plus, now might be the PERFECT time to do so! From Friday at 12:01am CST, until Monday at 11:59pm, Shopify Plus is offering THREE MONTHS FREE with a 15 month contract when you migrate your store over to Shopify and use Shopify payments! Even without this offer, there are SO many reasons to consider Shopify Plus.
It's not too late to run some amazing Black Friday and Cyber Monday sales. There are two we suggest, and we made a little video to show how it can be done. If you're looking for something easy to do and still get in on the craze that is Black Friday / Cyber Monday, checkout the video above.