So, you've decided to use "daily deals" as part of your Black Friday eCommerce strategy.

Great choice!

Running daily deals is an excellent way to create urgency, drive traffic, and increase sales, not only during Black Friday, but during the days leading up to the holiday weekend as well. 

With Black Friday coming up fast, eCommerce merchants are scrambling to get their ducks in a row so they can cash-in on the biggest shopping event of the year.

One question many merchants ask is, “how do I give my Black Friday promotions a sense of urgency?” 

You could call it the holy trinity of eCommerce and retail: Thanksgiving, Black Friday, and Cyber Monday. If you own a Shopify store or work in eCommerce you know this weekend is a BIG deal. 

In 2018, U.S. online retailers sold $3.7 billion on Thanksgiving, $6.2 billion on Black Friday, and a whopping $7.9 billion on Cyber Monday — that’s $17.8 billion in online sales over just three days!

You finally did it — you started your own eCommerce store! 

We bet you’re enjoying being your own boss and selling products you love, or even made yourself. But as you’re probably finding out, eCommerce is no walk in the park.