Marshal Fries

Marshal Fries is a copywriter at Bold and fantasy football fanatic.

Recent Posts

What's happening at Bold: 2019 in review

By Marshal Fries on January 6, 2020

Happy new year! 

It's been an incredible 2019 at Bold. 

We landed our first major investment, hired over one hundred new employees, and opened not one, but two, new offices. But most importantly, we served more merchants than ever!

We're so excited for 2020 and can't wait to keep growing, evolving, and finding new ways to help our merchants, partners, and team members succeed. Let's count down some of our favourite highlights of the year: 

Topics: Bold culture
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Your 2019 holiday shipping and order deadlines at a glance

By Marshal Fries on December 5, 2019

As an ecommerce merchant, there’s no better feeling than making your customers happy! 

With Cyber Monday having landed later this year, you'll want to make sure you're doing everything possible to make sure they have their gifts in hand before the holidays arrive.

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Turn shoppers into big spenders with a 'free gift with purchase' promotion

By Marshal Fries on December 4, 2019

Now that you've cashed in on Black Friday and Cyber Monday, it's time to set your sights on the next big selling season. 

One strategy many Shopify store owners use to get customers to spend more is a free gift with purchase promotion. The customer makes a purchase or spends a certain amount, they get a free gift. It's that simple! 

But what makes a great gift? There are many factors to consider when picking a giveaway that will motivate customers to spend a little more. 

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Track, segment, target: an introduction to customer journey mapping

By Marshal Fries on November 21, 2019

Should “customer journey” be part of your ecommerce vocabulary? 

Absolutely! Customer journey mapping can help you learn how people behave when they visit your website, what you can do to improve their experience, and how to increase sales while encouraging repeat purchases. 

So what is a customer journey anyway?

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Better late than never: 10 last-minute Black Friday sale ideas

By Marshal Fries on November 6, 2019

Black Friday is coming fast! You've heard about, thought about it — but you haven't set up any sales yet.

You know it's the biggest revenue opportunity of the year, but maybe you got caught up with your other job, or life in general.

Well, procrastination can actually help you think more creatively. Turns out Kurt Cobain wrote a lot of Nirvana's songs last minute!

So to get your juices flowing, we collected a list of simple sale ideas you can easily run on your Shopify store. Most of them can be set up in just a few minutes, and all of them are easy to automate so you can spend more time managing your business and less time adjusting prices.

Ready to rock a last-minute breakthrough Black Friday hit? Read on!

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3 retargeting strategies you can master in time for Black Friday

By Marshal Fries on October 29, 2019

It's Halloween season, which means eCommerce merchants are scrambling to get their November promotions in line so they don't get spooked by Black Friday. 

Here’s a freaky fact: 97% of people who visit your site for the first time leave without buying anything. 

Don’t panic — there are ways to bring them back. 

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Show your good side this Giving Tuesday: how to collect donations on your Shopify store

By Marshal Fries on October 29, 2019

Did you know that Black Friday weekend is the single biggest online sales event of the year? In 2018 Shopify store owners made $1.5 Billion in revenue, and this year is predicted to be even bigger. 

Making money is great, but did you know you can also use eCommerce to make the world a better place? 

That’s right, you can actually raise money for a charitable cause right on your Shopify store!

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A complete list of product bundle types for your online store

By Marshal Fries on October 18, 2019

Product bundling is the perfect solution for eCommerce stores looking to unlock their full earning potential.

At its core, product bundling is really just a pricing tactic where merchants group multiple products together and sell them as a package deal to create a new price point.

When done right, your customers will be happy because they're getting a deal, and your business will see:

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4 secrets to mastering the art of Daily Deals

By Marshal Fries on October 10, 2019



So, you've decided to use "daily deals" as part of your Black Friday eCommerce strategy.

Great choice!

Running daily deals is an excellent way to create urgency, drive traffic, and increase sales, not only during Black Friday, but during the days leading up to the holiday weekend as well. 

Topics: How-to guides
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Daily Deals: are they right for your ecommerce store?

By Marshal Fries on October 8, 2019

You know those offers that you just have to click on? Flash sales, happy hours, 75% off until midnight! 

These are called "daily deals," and they are an excellent way to give your ecommerce store a sense or urgency. 

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