Melanie Fatouros-Richardson

Melanie is a content creator at Bold, and is a reality tv aficionado.

Recent Posts

Bold Loyalty Points 2.0: New look and features to level up your customer rewards program

By Melanie Fatouros-Richardson on December 4, 2018

We've just released a new version of our loyalty program app for your online store, and it will completely change the way you run your rewards program.

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Your 2018 holiday shipping and order deadlines at a glance

By Melanie Fatouros-Richardson on November 28, 2018

There’s no worse feeling than letting your customers down.

And with 31% of shoppers waiting until after Cyber Monday to start buying, you'll want to make sure you're doing everything possible to make sure they have their gifts in hand before the holidays arrive.

Topics: Shipping
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A 5-minute guide to marketing your Black Friday sale

By Melanie Fatouros-Richardson on November 19, 2018

Your Black Friday sales are set up and your stock levels are high: All thats left to do is sit back and wait for the orders to start rolling in.

Well... that's not exactly how it works.

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Only one hour left! How to use timed sales to boost urgency during Black Friday

By Melanie Fatouros-Richardson on November 14, 2018

What if I told you your favorite online store was offering 40% off all orders for the next hour?

If you’re anything like most shoppers, myself included, then you’d already be headed to their site, mentally adding your wish list items to your cart.

Why? Based on the theory of loss aversion, customer are motivated to make a purchase based on the fear of losing out on something. Translation: Customers don’t want to miss out on a sale!

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The 3 best sales to run on your Shopify store this Black Friday

By Melanie Fatouros-Richardson on November 5, 2018

36.5 billion dollars were spent last Black Friday. That’s 36.5 BILLION, with a B. And if you’re ready for the onslaught of consumers ready to spend their money on November 23rd, your store could get a piece of that action.

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Trying to choose a discount app for Shopify? Check out Bold Discounts

By Melanie Fatouros-Richardson on October 31, 2018

Discounting products doesn’t work for every store. 

Certain customers seek exclusivity in the products they purchase, with some store owners trading on that exclusivity to sell their products at higher prices. In fact, we wrote a whole post on how to maximize profits without losing brand equity!

But with 80% of shoppers identifying as value-seeking consumers, those customers are in the minority.

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How to use Facebook Messenger for Shopify order tracking

By Melanie Fatouros-Richardson on October 8, 2018

Personally, I hate when I can’t find the information I’m looking for on a store's website.

Whether it’s their return policy or where to log into my account, if it's too hard to find I usually end up getting frustrated and leaving the site all together.

And that’s especially true once I’ve placed an order.

Topics: Black Friday
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Top ten highest-converting custom rewards for your loyalty program

By Melanie Fatouros-Richardson on September 27, 2018

Customers who redeem their loyalty points will end up buying more on your store.

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How to create a loyalty program that actually works

By Melanie Fatouros-Richardson on August 21, 2018

Everyone has that one friend who loves a good deal.

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How to use Bold's Loyalty Points app to run a successful Loyalty Program

By Melanie Fatouros-Richardson on July 31, 2018

Over the past few weeks we’ve done a series of posts on everything you need to know to launch a successful Loyalty Program on your Shopify store. Today we're going tie it all together. 

In our first post, we explored the benefits of offering a loyalty program on your store, different types of loyalty programs and rewards you could offer, and the groundwork necessary before launching.

In our second post, we took a peek into the world of marketing your loyalty program, including what communication channels to focus on, what to center your content around, different sale ideas for a successful launch, and how to measure your success.

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