Melanie Fatouros-Richardson

Melanie is a Content Marketer at Bold and is a reality tv aficionado.

Recent Posts

How to use Facebook Messenger for Shopify order tracking

By Melanie Fatouros-Richardson on October 8, 2018

Personally, I hate when I can’t find the information I’m looking for on a store's website.

Whether it’s their return policy or where to log into my account, if it's too hard to find I usually end up getting frustrated and leaving the site all together.

And that’s especially true once I’ve placed an order.

Topics: Black Friday
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Top ten highest-converting custom rewards for your loyalty program

By Melanie Fatouros-Richardson on September 27, 2018

Customers who redeem their loyalty points will end up buying more on your store.

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How to create a loyalty program that actually works

By Melanie Fatouros-Richardson on August 21, 2018

Everyone has that one friend who loves a good deal.

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How to use Bold's Loyalty Points app to run a successful Loyalty Program

By Melanie Fatouros-Richardson on July 31, 2018

Over the past few weeks we’ve done a series of posts on everything you need to know to launch a successful Loyalty Program on your Shopify store. Today we're going tie it all together. 

In our first post, we explored the benefits of offering a loyalty program on your store, different types of loyalty programs and rewards you could offer, and the groundwork necessary before launching.

In our second post, we took a peek into the world of marketing your loyalty program, including what communication channels to focus on, what to center your content around, different sale ideas for a successful launch, and how to measure your success.

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Should your online store offer subscriptions? [webinar]

By Melanie Fatouros-Richardson on July 30, 2018

There are so many different subscription business models available for store owners right now: Meal delivery services, mystery boxes, or the classic recurring subscription box arriving at your door each month.

But how do you know if they're right for your store? 

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5 major ways to create consistent revenue with recurring billing (+ examples)

By Melanie Fatouros-Richardson on July 24, 2018

I know when I started thinking about offering subscriptions on my online store, I immediately pictured putting together a subscription box every month to send to my customers.

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What to expect at SubSummit [2018 edition]

By Melanie Fatouros-Richardson on July 10, 2018

If you've never heard of SubSummit before, it's the first and only conference devoted exclusively to the subscription commerce industry in the world.

Each year it brings together partners, business owners, and industry leaders looking to grow their existing subscription businesses, or just soak in the knowledge from those around them.

This year, our very own Ryan McDermott, Business Development Manager, and Leanne Lucas, Account Manager, Bold Subscriptions, made their first appearance at SubSummit 2018 held in beautiful Denver, Colorado.

Here's what they had to say.

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How to use product bundling to increase revenue [webinar]

By Melanie Fatouros-Richardson on July 5, 2018

Learn about the highest-converting bundle sales you can run on your eCommerce store, and find out which bundling strategy is the best match for your business.

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Automate your subscription business with THESE premium features

By Melanie Fatouros-Richardson on July 3, 2018

Do you have a subscription business? 

If you do, then you know they can take So. Much. Time.

Even if you have a whole team of people working for you, precious hours are spent manually doing tasks that bigger brands have already automated.

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5 quick and easy marketing campaigns to steal for the Fourth of July

By Melanie Fatouros-Richardson on June 25, 2018

Our feeds will soon be filled with fireworks, BBQ's, and of course everything red, white, and blue as Americans gear up to celebrate the most patriotic day of the year: the Fourth of July.

And just like Valentines Day and Mothers Day before it, Independence Day should be a major date on your marketing calendar.

With the average American spending approximately $300 each, retailers in every industry can take advantage of this spending bump by promoting their brands with a fun marketing campaign.

So before you start planning which get togethers you'll attend this year, take at look at these five ways you can drive traffic to your online store this Independence Day.

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