Melanie Fatouros-Richardson

Melanie is a Content Marketer at Bold and is a reality tv aficionado.

Recent Posts

Using teelaunch to run your drop shipping business

By Melanie Fatouros-Richardson on Aug 17, 2017 1:31:00 PM

Drop shipping seems like the answer to our eCommerce prayers. 

It's easy to get started, has low overhead, and lets you carry a larger amount of products than you could if you had to physically produce and stock them yourself. And because you don’t have to worry about fulfillment or running a warehouse, you can run your drop shipping business anywhere in the world with just an internet connection and a laptop.

Doesn't that sound amazing?! Sign me up.

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How to use Instagram to build your brand and make money

By Melanie Fatouros-Richardson on Aug 10, 2017 9:27:16 AM

SCHOOL OF COMMERCE: LESSON 15

60% of people say they discover new products on Instagram... 60%!

If that's not a good enough reason for your brand to be on Instagram, then you should definitely stop reading this post. If you like making sales, however, then keep reading.

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User-generated content strategies: How to build trust and make sales

By Melanie Fatouros-Richardson on Jul 24, 2017 1:49:42 PM

SCHOOL OF COMMERCE: LESSON 14

Wouldn't it be awesome if your Instagram ran itself? Or if you never had to worry about where your next Facebook post was coming from, and your engagement was sky high for every post?

It is possible, and we'll show you how!

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Marshawn Lynch, Shopify & Bold team up to help young entrepreneurs launch their businesses

By Melanie Fatouros-Richardson on Jul 17, 2017 11:41:20 AM

This past weekend we were proud to work with Shopify and Marshawn Lynch to put on the first ever 'BEASTMODE-a-business'. The initiative helped 30 high school students from the Bay Area create and launch an online store in just three days.
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How one store made 11.5k by installing THIS free app

By Melanie Fatouros-Richardson on Jul 13, 2017 8:25:36 AM

No one thinks that one thing can make a difference: buying that one lottery ticket, trying a new restaurant, or eating that last piece of cake. But once in awhile it does! That one lottery ticket could be a winner, that restaurant could be your new favourite, and that last piece of cake could be the best damn piece of cake you've ever eaten.

And for our clients, downloading just one app made a HUGE impact on their bottom line.

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How to start using social media to boost online sales

By Melanie Fatouros-Richardson on Jul 11, 2017 10:43:50 AM

SCHOOL OF COMMERCE: LESSON 13

We’re kicking off our ‘Summer of Social’ with a lesson on how to use social media to generate sales and awareness for your online store.

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How to make your first online sale

By Melanie Fatouros-Richardson on Jun 29, 2017 7:38:00 AM

SCHOOL OF COMMERCE: LESSON 12

This week we're interviewing two store owners live, diving into their experiences opening their stores, social media channels they're using, strategies they've found successful, and their best piece of advice for people who are thinking about opening their own Shopify store. 

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4th of July marketing ideas for your online store

By Melanie Fatouros-Richardson on Jun 27, 2017 9:33:43 AM

Summer is here, and along with it the most patriotic day of the year: the 4th of July. Our feeds will soon be filled with fireworks, BBQ's, and of course everything red, white, and blue. And as you start planning which parties you're going to attend next week, don't forget to get started on your next marketing campaign.

Just like Valentines Day, Mothers Day, and Christmas, Independence Day should be a major date on your marketing calendar. With the average American spending approximately $300 each, retailers in every industry can take advantage of this spending bump by promoting their brands with a fun marketing campaign.

Take at look at these five ways to help drive traffic to your online store this Independence Day.

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The 5 types of emails your eCommerce store needs to be sending

By Melanie Fatouros-Richardson on Jun 16, 2017 1:09:48 PM

SCHOOL OF COMMERCE: LESSON 11

Mike Trakalo joins us again this week as a follow up to our last webinar, How to double your email list in the next 30 days, and answers the age old question: so you have an email list, now what?!

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Introducing Bold Black

By Melanie Fatouros-Richardson on Jun 6, 2017 8:40:32 AM

Over the past 5 years we’ve worked with businesses of all sizes. From ‘mom and pop’ stores working out of their basements to Fortune 500 companies like: Google, Zippo, TimeLife, Cirque du Soleil, and P&G.  

What we’ve learned along the way is different sized companies have different needs. A client looking for a few custom changes to their site might not want or care about detailed RFP’s, scope statements, and quotes. But if you’re a large corporation spending hundreds of thousands of dollars, you’ll want dedicated Project Managers, Business Analysts, Designers and Developers committed to your business the whole way through.

That's why we created the Bold Black experience.

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  • Video Commerce on Shopify
  • Returns & Refunds on Shopify
  • Shopify Subscription Box
  • Shopify email templates using Spently
  • CRO: Thhe Ultimate Guide to Optimizing Your Shopify Store
  • Beef up your social media strategy
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