Melanie Fatouros-Richardson

Melanie is a Content Marketer at Bold and is a reality tv aficionado.

Recent Posts

Should your online store offer subscriptions? [webinar]

By Melanie Fatouros-Richardson on July 30, 2018

There are so many different subscription business models available for store owners right now: Meal delivery services, mystery boxes, or the classic recurring subscription box arriving at your door each month.

But how do you know if they're right for your store? 

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5 major ways to create consistent revenue with recurring billing (+ examples)

By Melanie Fatouros-Richardson on July 24, 2018

I know when I started thinking about offering subscriptions on my online store, I immediately pictured putting together a subscription box every month to send to my customers.

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What to expect at SubSummit [2018 edition]

By Melanie Fatouros-Richardson on July 10, 2018

If you've never heard of SubSummit before, it's the first and only conference devoted exclusively to the subscription commerce industry in the world.

Each year it brings together partners, business owners, and industry leaders looking to grow their existing subscription businesses, or just soak in the knowledge from those around them.

This year, our very own Ryan McDermott, Business Development Manager, and Leanne Lucas, Account Manager, Bold Subscriptions, made their first appearance at SubSummit 2018 held in beautiful Denver, Colorado.

Here's what they had to say.

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How to use product bundling to increase revenue [webinar]

By Melanie Fatouros-Richardson on July 5, 2018

Learn about the highest-converting bundle sales you can run on your eCommerce store, and find out which bundling strategy is the best match for your business.

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Automate your subscription business with THESE premium features

By Melanie Fatouros-Richardson on July 3, 2018

Do you have a subscription business? 

If you do, then you know they can take So. Much. Time.

Even if you have a whole team of people working for you, precious hours are spent manually doing tasks that bigger brands have already automated.

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5 quick and easy marketing campaigns to steal for the Fourth of July

By Melanie Fatouros-Richardson on June 25, 2018

Our feeds will soon be filled with fireworks, BBQ's, and of course everything red, white, and blue as Americans gear up to celebrate the most patriotic day of the year: the Fourth of July.

And just like Valentines Day and Mothers Day before it, Independence Day should be a major date on your marketing calendar.

With the average American spending approximately $300 each, retailers in every industry can take advantage of this spending bump by promoting their brands with a fun marketing campaign.

So before you start planning which get togethers you'll attend this year, take at look at these five ways you can drive traffic to your online store this Independence Day.

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Upgrading product bundles: two new releases for your Shopify store

By Melanie Fatouros-Richardson on June 7, 2018

What happens when you take two complementary items on your store and sell them as a bundle?

You have a whole new product to market - one that decreases your shipping costs while INCREASING your average order value.

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Why migrating your store from Cratejoy to Shopify is good for business

By Melanie Fatouros-Richardson on May 29, 2018

Do you run a subscription box business on Cratejoy?

Here at Bold, we're always getting requests to help migrate stores from Cratejoy to Shopify. So we thought we would create this article to walk you through:

  • The pros and cons of each platform
  • How you can expand your product offerings and move into new markets
  • How you can move your subscription business over to Shopify without losing subscribers

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A complete list of product bundle types for your online store

By Melanie Fatouros-Richardson on May 24, 2018


Product bundling is the perfect solution for stores looking to unlock their store’s earning potential.

At its core, product bundling is really just a pricing tactic where merchants group multiple products together and sell them as a package deal to create a new price point.

When done right, your customers will be ecstatic because they're getting a deal, and your business will see:

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4 ways to grow your Twitter following

By Melanie Fatouros-Richardson on April 17, 2018

The good news: it is possible to start increasing your Twitter following without having to pay for it. The bad news? It's going to take some time and commitment to reach your goals. 

Lucky for you, we've put together 4 quick and easy ways to get started, helping you not only grow your following organically, but boosting your engagement and sales at the same time.

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