Melanie Fatouros-Richardson

Melanie is a Content Marketer at Bold and is a reality tv aficionado.

Recent Posts

How amazing customer service can drive sales and increase customer loyalty

By Melanie Fatouros-Richardson on September 20, 2017

SCHOOL OF COMMERCE: LESSON 18

Great customer service can earn you lifelong customers, less churn, and more sales.

That combined with the fact that new customers are 7 times more expensive to get than retaining existing ones should have you moving your customer service strategy to the top of your priority list.

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How to use ad retargeting to drive customers back to your Shopify store

By Melanie Fatouros-Richardson on September 5, 2017

SCHOOL OF COMMERCE: LESSON 17

If you've ever been curious about ad retargeting, today's your lucky day. 

Our Growth Marketing Specialist Paul Rajotte joins us this week to walk us through everything from pixels to Facebook audience segments, covering everything you need to know about ad retargeting and how to use it to direct traffic to your online store to boost your sales.

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Using Facebook to drive sales to your Shopify store

By Melanie Fatouros-Richardson on August 23, 2017

SCHOOL OF COMMERCE: LESSON 16

With the biggest user base of any other social media platform (2 BILLION monthly users!), you're throwing sales out the window if you're not advertising on Facebook.

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Using teelaunch to run your drop shipping business

By Melanie Fatouros-Richardson on August 17, 2017

Drop shipping seems like the answer to our eCommerce prayers. 

It's easy to get started, has low overhead, and lets you carry a larger amount of products than you could if you had to physically produce and stock them yourself. And because you don’t have to worry about fulfillment or running a warehouse, you can run your drop shipping business anywhere in the world with just an internet connection and a laptop.

Doesn't that sound amazing?! Sign me up.

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How to use Instagram to build your brand and make money

By Melanie Fatouros-Richardson on August 10, 2017

SCHOOL OF COMMERCE: LESSON 15

60% of people say they discover new products on Instagram... 60%!

If that's not a good enough reason for your brand to be on Instagram, then you should definitely stop reading this post. If you like making sales, however, then keep reading.

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User-generated content strategies: How to build trust and make sales

By Melanie Fatouros-Richardson on July 24, 2017

SCHOOL OF COMMERCE: LESSON 14

Wouldn't it be awesome if your Instagram ran itself? Or if you never had to worry about where your next Facebook post was coming from, and your engagement was sky high for every post?

It is possible, and we'll show you how!

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Marshawn Lynch, Shopify & Bold team up to help young entrepreneurs launch their businesses

By Melanie Fatouros-Richardson on July 17, 2017

This past weekend we were proud to work with Shopify and Marshawn Lynch to put on the first ever 'BEASTMODE-a-business'. The initiative helped 30 high school students from the Bay Area create and launch an online store in just three days.
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How one store made 11.5k by installing THIS free app

By Melanie Fatouros-Richardson on July 13, 2017

No one thinks that one thing can make a difference: buying that one lottery ticket, trying a new restaurant, or eating that last piece of cake. But once in awhile it does! That one lottery ticket could be a winner, that restaurant could be your new favourite, and that last piece of cake could be the best damn piece of cake you've ever eaten.

And for our clients, downloading just one app made a HUGE impact on their bottom line.

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How to start using social media to boost online sales

By Melanie Fatouros-Richardson on July 11, 2017

SCHOOL OF COMMERCE: LESSON 13

We’re kicking off our ‘Summer of Social’ with a lesson on how to use social media to generate sales and awareness for your online store.

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How to make your first online sale

By Melanie Fatouros-Richardson on June 29, 2017

SCHOOL OF COMMERCE: LESSON 12

This week we're interviewing two store owners live, diving into their experiences opening their stores, social media channels they're using, strategies they've found successful, and their best piece of advice for people who are thinking about opening their own Shopify store. 

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  • CRO: Thhe Ultimate Guide to Optimizing Your Shopify Store
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