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Melanie Fatouros-Richardson

Melanie is a Content Marketer at Bold and is a reality tv aficionado.

Recent Posts

Why product photos are the most important part of your marketing strategy

By Melanie Fatouros-Richardson on November 14, 2017

SCHOOL OF COMMERCE: LESSON 22

If you're curious about how product photos can affect conversions, return rates, and the authenticity of your online store, watch this week's livestream to see Mike break down exactly why your product photos need to be moved to the top of your priority list! 

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The 3 best sales to run on your Shopify store this Black Friday

By Melanie Fatouros-Richardson on November 1, 2017



36.5 billion dollars were spent last Black Friday. That’s 36.5 BILLION, with a B, and if you’re ready for the onslaught of consumers ready to spend their money on November 24th, your store could get a piece of that action.

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How to choose a high-converting Shopify theme

By Melanie Fatouros-Richardson on October 30, 2017

SCHOOL OF COMMERCE: LESSON 21

Want a Shopify theme that looks good, but also has awesome conversion rates? Then listen in as Mike walks you through choosing a high-functioning Shopify theme for your online store.

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Start a drop shipping business by the end of the week

By Melanie Fatouros-Richardson on October 16, 2017

SCHOOL OF COMMERCE: LESSON 20

If you're curious about drop shipping, watch this video to hear two real store owners talk about setting up their drop shipping businesses, the best apps to use to make it as easy as possible, and how you can have your own store up and running in just a few days.

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Using automation to grow your business with less work

By Melanie Fatouros-Richardson on October 5, 2017

SCHOOL OF COMMERCE: LESSON 19

It doesn't matter the size of your online store: if you're selling 5 handmade items or have 1,000+ products, this livestream will help you free up hours of your time every single week.

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How amazing customer service can drive sales and increase customer loyalty

By Melanie Fatouros-Richardson on September 20, 2017

SCHOOL OF COMMERCE: LESSON 18

Great customer service can earn you lifelong customers, less churn, and more sales.

That combined with the fact that new customers are 7 times more expensive to get than retaining existing ones should have you moving your customer service strategy to the top of your priority list.

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How to use ad retargeting to drive customers back to your Shopify store

By Melanie Fatouros-Richardson on September 5, 2017

SCHOOL OF COMMERCE: LESSON 17

If you've ever been curious about ad retargeting, today's your lucky day. 

Our Growth Marketing Specialist Paul Rajotte joins us this week to walk us through everything from pixels to Facebook audience segments, covering everything you need to know about ad retargeting and how to use it to direct traffic to your online store to boost your sales.

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Using Facebook to drive sales to your Shopify store

By Melanie Fatouros-Richardson on August 23, 2017

SCHOOL OF COMMERCE: LESSON 16

With the biggest user base of any other social media platform (2 BILLION monthly users!), you're throwing sales out the window if you're not advertising on Facebook.

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Using teelaunch to run your drop shipping business

By Melanie Fatouros-Richardson on August 17, 2017

Drop shipping seems like the answer to our eCommerce prayers. 

It's easy to get started, has low overhead, and lets you carry a larger amount of products than you could if you had to physically produce and stock them yourself. And because you don’t have to worry about fulfillment or running a warehouse, you can run your drop shipping business anywhere in the world with just an internet connection and a laptop.

Doesn't that sound amazing?! Sign me up.

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How to use Instagram to build your brand and make money

By Melanie Fatouros-Richardson on August 10, 2017

SCHOOL OF COMMERCE: LESSON 15

60% of people say they discover new products on Instagram... 60%!

If that's not a good enough reason for your brand to be on Instagram, then you should definitely stop reading this post. If you like making sales, however, then keep reading.

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  • How to automate your Shopify store
  • Start a drop shipping store on Shopify
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  • How product photos can make you more money
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