Melanie Fatouros-Richardson

Melanie is a Content Marketer at Bold and is a reality tv aficionado.

Recent Posts

4 ways to grow your Twitter following

By Melanie Fatouros-Richardson on April 17, 2018

The good news: it is possible to start increasing your Twitter following without having to pay for it. The bad news? It's going to take some time and commitment to reach your goals. 

Lucky for you, we've put together 4 quick and easy ways to get started, helping you not only grow your following organically, but boosting your engagement and sales at the same time.

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Why upsells AFTER checkout on Shopify will be your highest converting click

By Melanie Fatouros-Richardson on April 12, 2018


My whole life, whenever I heard the word “upsell,” images of car salesmen or fast food restaurants sprang to mind. I mean, the words, “would you like fries with that” are the thing of legends!

But now that I’m a store owner myself, upsells are legendary for a whole new reason: It’s the easiest way I’ve found to not only move more product, but to make more money on every single sale that goes through my store.

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3 Facebook campaigns you can steal to make money

By Melanie Fatouros-Richardson on April 4, 2018

TL;DR: This livestream will give you the tools you need to discover, retarget, and sell to new audiences, making you more $$.

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The best books to read to become an eCommerce expert

By Melanie Fatouros-Richardson on March 16, 2018

Is that Bold’s Co-Founder/Chief Marketing Officer Jason Myers we see?!

Join Mike and Jay as they talk about the best books they've read that have not only helped them kick-ass in the business world, but which have helped them build amazing habits to become the successful entrepreneurs they are today.

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The best podcasts of 2018 [so far]

By Melanie Fatouros-Richardson on March 2, 2018

Mike "Two Scoops" Trakalo and his guests Kevin Wild and Paul Rajotte discuss their picks for the best podcasts of 2018 to stay on top of eCommerce and marketing trends. 

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Help your customers find you and your products [IRL]

By Melanie Fatouros-Richardson on February 16, 2018

If you sell your products exclusively online, then keep scrolling, this post isn't for you. 

But if you have a retail location, run a food truck, sell at farmers markets, or in other people stores, then I've got something you might be interested in.

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Augmented reality in eCommerce

By Melanie Fatouros-Richardson on February 15, 2018

Just like a 360° video can increase conversions for a clothing store, the ability for your customer to virtually see your products in their own space (or even on themselves!) is a total game changer. 

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Why you should be using your Shopify blog

By Melanie Fatouros-Richardson on February 13, 2018

Content Marketing is a proven strategy to drive traffic to your Shopify store. Not only does it improve SEO, but it generates awareness of your products and gives you valuable content to share on your social media. 

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Valentines Day campaigns to boost engagement on social media

By Melanie Fatouros-Richardson on February 7, 2018

When it comes to Valentines Day, most eCommerce stores will be offering some sort of sale next week, either with a love-themed discount code or pushing their Valentines Day merchandise (think pink and red everything!) on their homepages.

But what if your store doesn't fit into that heart-shaped mold? 

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Product descriptions for dummies

By Melanie Fatouros-Richardson on January 31, 2018

Streaming live on Facebook and Crowdcast, this episode of School of Commerce will give you all the tools needed to write kick-ass product descriptions that not only help boost add-to-cart's by reducing unknowns, but creates a selling experience for your customers. 

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