Melanie Fatouros-Richardson

Melanie is a Content Marketer at Bold and is a reality tv aficionado.

Recent Posts

How to take awesome product photos

By Melanie Fatouros-Richardson on January 11, 2018

Welcome to season 2 of School of Commerce!! 

If you're new around here, I'll give you a quick rundown. School of Commerce is a free livestream that we host every 2 weeks with the main goal of helping entrepreneurs become eCommerce experts. Basically, we want to make running your online store as easy as possible! It's great because it's live, so you can ask questions at anytime to get personalized advice for your store.

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Why upsells AFTER checkout on Shopify will be your highest converting click

By Melanie Fatouros-Richardson on January 9, 2018


My whole life, whenever I heard the word “upsell” images of car salesmen or fast food restaurants sprang to mind. I mean, the words, “would you like fries with that” are the thing of legends!

But now that I’m a store owner myself, upsells are legendary for a whole new reason: It’s the easiest way I’ve found to not only move more product, but to make more money on every single sale that goes through my store.

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2017: A year in review

By Melanie Fatouros-Richardson on December 22, 2017

2017 was a special year at Bold. It's now been five years since launching our first app on Shopify and boy has a lot changed!  

Little milestones like that help us reflect on where we've come from, and where we're going. This
surprise video from our staff was something that really put it into perspective!

Our mission statement at Bold is to "Empower entrepreneurs to achieve success by building the best company to attract the best employees who truly give a shit." And with that as our mission, to go from our basement five years ago to over 170 employees and 90,000+ merchants using our apps today, is truly humbling.

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Your complete guide to holiday shipping deadlines 2017

By Melanie Fatouros-Richardson on December 7, 2017


There’s no worse feeling than letting your customers down.

And with 15% of shoppers waiting until well into December to start buying, you'll want to make sure you're doing everything possible to make sure they have their gifts in hand before the big day.

So, to avoid your customers having to blast you on social media while wrapping up a picture of the awesome gift they didn't receive, take a quick look below to find out how to avoid disappointing your customers this holiday season. 

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How to strategically price your products

By Melanie Fatouros-Richardson on November 28, 2017

SCHOOL OF COMMERCE: LESSON 23

Too high and you'll scare your customers away, too low and your brand will lose value: so what's the secret formula to pricing your products?

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Why product photos are the most important part of your marketing strategy

By Melanie Fatouros-Richardson on November 14, 2017

SCHOOL OF COMMERCE: LESSON 22

If you're curious about how product photos can affect conversions, return rates, and the authenticity of your online store, watch this week's livestream to see Mike break down exactly why your product photos need to be moved to the top of your priority list! 

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The 3 best sales to run on your Shopify store this Black Friday

By Melanie Fatouros-Richardson on November 1, 2017



36.5 billion dollars were spent last Black Friday. That’s 36.5 BILLION, with a B, and if you’re ready for the onslaught of consumers ready to spend their money on November 24th, your store could get a piece of that action.

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How to choose a high-converting Shopify theme

By Melanie Fatouros-Richardson on October 30, 2017

SCHOOL OF COMMERCE: LESSON 21

Want a Shopify theme that looks good, but also has awesome conversion rates? Then listen in as Mike walks you through choosing a high-functioning Shopify theme for your online store.

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Start a drop shipping business by the end of the week

By Melanie Fatouros-Richardson on October 16, 2017

SCHOOL OF COMMERCE: LESSON 20

If you're curious about drop shipping, watch this video to hear two real store owners talk about setting up their drop shipping businesses, the best apps to use to make it as easy as possible, and how you can have your own store up and running in just a few days.

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Using automation to grow your business with less work

By Melanie Fatouros-Richardson on October 5, 2017

SCHOOL OF COMMERCE: LESSON 19

It doesn't matter the size of your online store: if you're selling 5 handmade items or have 1,000+ products, this livestream will help you free up hours of your time every single week.

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Search the blog!
  • How to automate your Shopify store
  • Start a drop shipping store on Shopify
  • Choosing
  • How product photos can make you more money
  • How to strategically price your products
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