Melanie Fatouros-Richardson

Melanie is a content creator at Bold, and is a reality tv aficionado.

Recent Posts

5 easy marketing campaigns you can steal for Black Friday

By Melanie Fatouros-Richardson on November 7, 2019

Your Black Friday sales are set up and your stock levels are high: All that's left to do is sit back and wait for the orders to start rolling in.

Well... that's not exactly how it works.

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Trying to choose a discount app for Shopify? Check out Bold Discounts

By Melanie Fatouros-Richardson on October 25, 2019

Discounting products doesn’t work for every store. 

Certain customers seek exclusivity in the products they purchase, with some store owners trading on that exclusivity to sell their products at higher prices. In fact, we wrote a whole post on how to maximize profits without losing brand equity!

But with 80% of shoppers identifying as value-seeking consumers, those customers are in the minority.

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How to use timed sales to drive conversions during Black Friday

By Melanie Fatouros-Richardson on October 8, 2019

What if I told you your favorite online store was offering 40% off all orders for the next hour?

If you’re anything like most shoppers, myself included, you’d already be headed to their site, mentally tallying up your wish list.

Why? Based on the theory of loss aversion, customers are motivated to make a purchase based on the fear of losing out on something. Translation: people don’t want to miss out on a great deal!

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How to create a loyalty program that actually works

By Melanie Fatouros-Richardson on June 27, 2019

Everyone has that one friend who loves a good deal.

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Bold Loyalty Points 2.0: Level up your customer rewards program

By Melanie Fatouros-Richardson on May 17, 2019

Our loyalty program app will completely change the way you run customer rewards on your online store.

Bold Loyalty Points gives you the power to keep up with the best rewards programs out there. It's loaded with features like flexible reward options, a built-in referral program, bonus point time periods, loyalty tiers, email reminders, and more.

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Upsell after checkout: the highest converting click in eCommerce

By Melanie Fatouros-Richardson on April 5, 2019


My whole life, whenever I heard the word “upsell,” images of car salesmen or fast food restaurants sprang to mind. I mean, the words “would you like fries with that” are the stuff of legend!

But after I opened a store myself, upsells became legendary for a whole new reason: it’s the easiest way to move more product and make more money on every single sale that goes through my store.

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How to speed up the checkout process [and close more sales] using autofill and stored accounts

By Melanie Fatouros-Richardson on January 2, 2019

Ask for less, and they’ll buy more.

That’s the mantra that should be on repeat for all eCommerce merchants in 2019.

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Year in Review: 2018

By Melanie Fatouros-Richardson on December 19, 2018

Another year has come to an end at Bold, and that means it's time to reflect. This year we have so much to look back on and be thankful for.

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Your 2018 holiday shipping and order deadlines at a glance

By Melanie Fatouros-Richardson on November 28, 2018

There’s no worse feeling than letting your customers down.

And with 31% of shoppers waiting until after Cyber Monday to start buying, you'll want to make sure you're doing everything possible to make sure they have their gifts in hand before the holidays arrive.

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The 3 best sales to run on your Shopify store this Black Friday

By Melanie Fatouros-Richardson on November 5, 2018

36.5 billion dollars were spent last Black Friday. That’s 36.5 BILLION, with a B. And if you’re ready for the onslaught of consumers ready to spend their money on November 23rd, your store could get a piece of that action.

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