Melanie Fatouros-Richardson

Melanie is a Content Marketer at Bold and is a reality tv aficionado.

Recent Posts

Upgrading product bundles: two new releases for your Shopify store

By Melanie Fatouros-Richardson on June 7, 2018

What happens when you take two complementary items on your store and sell them as a bundle?

You have a whole new product to market - one that decreases your shipping costs while INCREASING your average order value.

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Why migrating your store from Cratejoy to Shopify is good for business

By Melanie Fatouros-Richardson on May 29, 2018

Do you run a subscription box business on Cratejoy?

Here at Bold, we're always getting requests to help migrate stores from Cratejoy to Shopify. So we thought we would create this article to walk you through:

  • The pros and cons of each platform
  • How you can expand your product offerings and move into new markets
  • How you can move your subscription business over to Shopify without losing subscribers

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A complete list of product bundle types for your online store

By Melanie Fatouros-Richardson on May 24, 2018


Product bundling is the perfect solution for stores looking to unlock their store’s earning potential.

At its core, product bundling is really just a pricing tactic where merchants group multiple products together and sell them as a package deal to create a new price point.

When done right, your customers will be ecstatic because they're getting a deal, and your business will see:

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4 ways to grow your Twitter following

By Melanie Fatouros-Richardson on April 17, 2018

The good news: it is possible to start increasing your Twitter following without having to pay for it. The bad news? It's going to take some time and commitment to reach your goals. 

Lucky for you, we've put together 4 quick and easy ways to get started, helping you not only grow your following organically, but boosting your engagement and sales at the same time.

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Why upsells AFTER checkout on Shopify will be your highest converting click

By Melanie Fatouros-Richardson on April 12, 2018


My whole life, whenever I heard the word “upsell,” images of car salesmen or fast food restaurants sprang to mind. I mean, the words, “would you like fries with that” are the thing of legends!

But now that I’m a store owner myself, upsells are legendary for a whole new reason: It’s the easiest way I’ve found to not only move more product, but to make more money on every single sale that goes through my store.

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3 Facebook campaigns you can steal to make money

By Melanie Fatouros-Richardson on April 4, 2018

TL;DR: This livestream will give you the tools you need to discover, retarget, and sell to new audiences, making you more $$.

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The best books to read to become an eCommerce expert

By Melanie Fatouros-Richardson on March 16, 2018

Is that Bold’s Co-Founder/Chief Marketing Officer Jason Myers we see?!

Join Mike and Jay as they talk about the best books they've read that have not only helped them kick-ass in the business world, but which have helped them build amazing habits to become the successful entrepreneurs they are today.

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The best podcasts of 2018 [so far]

By Melanie Fatouros-Richardson on March 2, 2018

Mike "Two Scoops" Trakalo and his guests Kevin Wild and Paul Rajotte discuss their picks for the best podcasts of 2018 to stay on top of eCommerce and marketing trends. 

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Help your customers find you and your products [IRL]

By Melanie Fatouros-Richardson on February 16, 2018

If you sell your products exclusively online, then keep scrolling, this post isn't for you. 

But if you have a retail location, run a food truck, sell at farmers markets, or in other people stores, then I've got something you might be interested in.

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Augmented reality in eCommerce

By Melanie Fatouros-Richardson on February 15, 2018

Just like a 360° video can increase conversions for a clothing store, the ability for your customer to virtually see your products in their own space (or even on themselves!) is a total game changer. 

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Search the blog!
  • How to automate your Shopify store
  • Start a drop shipping store on Shopify
  • Choosing
  • How product photos can make you more money
  • How to strategically price your products
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