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Mike Trakalo

Mike is a social media specialist and air guitar enthusiast at Bold.

Recent Posts

Easy social media tricks for BFCM

By Mike Trakalo on November 10, 2017

Black Friday is less than a month away, so if you haven't already, now is the time to plan, prep, and most importantly let your customers know what's coming down the pipeline!

88% of small business owners say social media is effective for branding, content, marketing, and word of mouth.

So staying on top of your social game is key to your BFCM success. Incase you still need convincing, here are a few more reasons:

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How to use cross-sells and upsells to increase revenue on Shopify

By Mike Trakalo on October 23, 2017

One of the easiest ways to increase your average order value (AOV) this holiday season is with a classic upsell; a customer chooses an item to purchase, and as that item is added to the cart (or when they reach the checkout page) they're offered an upgrade to a bigger size or premium version.

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Shopify Snapchat Takeover

By Mike Trakalo on September 28, 2017

Open Snapchat and take a pic of the Snapcode above to follow Bold Commerce

We had the absolute pleasure of taking over Shopify's Snapchat story on September 14!

What is Snapchat?

Snapchat is a mobile app that allows you to take pictures or 10 second videos and share them in real time. Users can send their ‘snaps’ directly to one of their followers or add it to their ‘story’, which is then available to all their followers for 24 hours.

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3 new features for your Shopify Sales Motivator app

By Mike Trakalo on September 19, 2017

When was the last time you were shopping online, made it to the cart page, and were told, "you're only $16.99 away from free shipping?" It's probably more than you even realize.

Have you ever wondered why online stores do that? Well, it's because it works! When customers know exactly how close they are to receiving a promotion (like free shipping or a free gift), you can increase their average checkout total by 20-30%.

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3 ways Bold uses video to generate leads (and how you can too)

By Mike Trakalo on August 22, 2017

Video is what people want.

Now I don't know about you, but personally, if I had a problem on my store,  I’d much rather watch a quick video than read a support page.

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10 principles for great eCommerce customer service

By Mike Trakalo on July 20, 2017

What comes to mind when you think about your last experience as a customer? Did you walk away from the experience with good things to say, or did it leave much to be desired...

If your customer service sucks, it doesn't matter how good your product or marketing is. Customer service is something every company needs to get right to grow. Here's why:

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Celebrating our client Glam Seamless on making Inc's "Top 30 Under 30"

By Mike Trakalo on April 26, 2017

We can't say it enough: our merchant's success is our success. Our company mantra is to "Build the best company to attract the best people who build the best products and provide the best support and services SO THAT we can empower entrepreneurs to achieve success." 

You can imagine how thrilled we were when we saw one of our Managed Services clients land a spot on Inc’s 30 Under 30 list!

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9 Emails You Should Be Sending, But Probably Aren't

By Mike Trakalo on January 25, 2017

Sending emails is the still the most effective way to stay in touch with your customers, keeping them informed, and encouraging repeat business.

Email marketing provides the highest ROI for modern day marketers.

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How One Client Made $24,498 in One Month Using Bold's Email Marketing Service

By Mike Trakalo on December 5, 2016

Many growing online stores are mastering social media marketing and building communities, yet they’re forgetting one of the core marketing components of an ecommerce business: email marketing.

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Announcing the New Bold Email Marketing Service and Partnership with Rare

By Mike Trakalo on November 22, 2016


Introducing Bold’s Brand New Bold Email Marketing Service


Wouldn’t it be nice to have a professionally written series of automated email flows, recommending products to your customers based on their shopping patterns, and provide them with reminders and incentives when they’re most ready to buy?

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