The busiest, most stressful — and most profitable — time of the year to be an eCommerce business owner is fast approaching.

That's right, we're talking about Black Friday. You probably have your sales planned, but there's more to a good BFCM promo than just lowering prices.

You need to tell as many potential customers as possible about your sales. If you're not actively trying to spread the word about your promotions, don't expect much web traffic when the big weekend rolls around.

In this article we'll show you how to start (or scale) Facebook ads so you can get a horde of shoppers banging on the digital door of your store this Black Friday.

For a lot of eCommerce businesses, the main problem they face when their stores are set to live is best phrased with a simple question: "How the heck am I going to drive traffic to my website?"

It’s a problem that so many online entrepreneurs face.

“All data in aggregate is crap.”   - analytics guru Avinash Kaushik

If you're like 90% of stores, you probably use Google Analytics to track traffic, and maybe even conversions. But, if you're also like 90% of stores, you probably DON'T leverage the power of segments to understand how different groups and types of customers interact with your store. 

In this post we'll explain what segments are, and how to use them for your online store. We'll also share with you a link to download 19 of the most common segments our Professional Services pre-built, that every store owner should use.