Paul Rajotte

Growth Specialist, avid beard grower and President of the Mikey "Two Scoops" Fan Club.

Recent Posts

How a Shopify store uses website traffic to drive retail store sales

By Paul Rajotte on February 21, 2018

For a lot of eCommerce businesses, the main problem they face when their stores are set to live is best phrased with a simple question: "How the heck am I going to drive traffic to my website?"

It’s a problem that so many online entrepreneurs face.

Topics: Case Studies
Continue Reading

19 Google Analytics segments every Shopify store owner should be using

By Paul Rajotte on September 14, 2017

“All data in aggregate is crap.”   - analytics guru Avinash Kaushik

If you're like 90% of stores, you probably use Google Analytics to track traffic, and maybe even conversions. But, if you're also like 90% of stores, you probably DON'T leverage the power of segments to understand how different groups and types of customers interact with your store. 

In this post we'll explain what segments are, and how to use them for your online store. We'll also share with you a link to download 19 of the most common segments our Professional Services pre-built, that every store owner should use. 

Continue Reading
Search the blog!
  • How to automate your Shopify store
  • Start a drop shipping store on Shopify
  • Choosing
  • How product photos can make you more money
  • How to strategically price your products
Shopify CRO