Building a network of influencers to help promote your products and promotions is an extremely effective way to tap into a wider audience than you could ever reach alone.

At no time is this made clearer than during the holiday shopping season, when online influencers are an increasingly integral piece of the marketing puzzle.

When running a successful eCommerce store, we know that it's not enough to just have an amazing product, but you need to get that product in front of as many people as possible.