Just over a year ago, we started working on a project that we weren't even sure could be done. We wanted to create a way you could watch a video, see a product you like, click on it to find out more information, add it to a cart, and checkout right inside the video without ever leaving. Sounds like a tall order right? Well, we took it on!
Today is a BIG day here at Bold as we launch that seemingly impossible project! There were a lot of technological hurdles we had to jump but we're happy to say we got through them all, and today we're excited to be introducing Inviid, "Video commerce for Shopify", to the world!
In a nutshell:
Inviid allows you to take any video you host on YouTube (with more platforms coming soon) and tag your store's products within it. When a customer watching the video clicks on a tagged product, they can shop it right then and there without ever having to leave the video! PLUS, if that same video gets embedded on any other website or blog, it's shoppable in the exact same way.
In fact, here's an example of a video we embedded in this blog post that's shoppable. When you click play, you'll see a little shopping icon appear on the backpack. If you click on it you'll get more info and options, and you can add it to cart. If you choose to check out, it completes the order in the actual store. Even though our blog is not a "store" the sale can happen here 100%, end to end. Pretty neat, hey?!
We've worked with Rob Gronkowski from the New England Patriots for a while, and it turns out, he's an early adopter of Shoppable video.
Below is a real live video embedded on our blog that's shoppable. Watch it for a few seconds and you'll start seeing items pop up that you can buy. Click on them, add something to your cart, and if you were to actually complete a purchase in the video, it would create a real live order on his site Gronkfitnessproducts.com. Pretty darn amazing hey?
If you want, you can even click the share button on the video, embed it on your blog, and it can be shopped there too! Wouldn't it be cool if one of your product videos was shared this way and was shoppable everywhere it was shared? Videos have been proven to increase conversion by up to 85% in online stores. Now imagine if the videos themselves could be shoppable as well.
THE FACTS: Video is quickly becoming the number one media online. In fact, video now accounts for 50% of all mobile traffic! It's already the best way to market products and it's growing more popular every day.
THE PROBLEM: Viewers see something they like, and maybe even want to buy, but there are so many steps between seeing it and making the purchase that they often bail out before completing the purchase. :-(
THE SOLUTION: Imagine while watching a video you saw something you liked, clicked on the item and were able to add it to a cart right then and there? Even more awesome, what if you could check out and keep watching the video without ever leaving?
77% of consumers say they've been convinced to buy a product or service by watching a video. Inviid gives your customer the confidence they need to complete their purchase, and it’s so easy to use! No, really, it is! We’ve had people test Inviid and within minutes they were tagging products in their own videos.
Key features include:
- Display single or multiple products at any point.
- Detailed analytics: Inviid’s dashboard gives you a quick glance at all views, clicks, and shares while also tracking your most popular videos, purchases, and add-to-carts.
- It even works with your product variants! Shoppers can click the product in your video and choose their size, color, or any other options right in the video.
- Since your products will automatically appear within the video itself, the sound doesn’t even need to be on for your customers to know what you’re selling.
You can visit the Inviid website here to learn more.
If you have a Shopify store, you can be one of the first to grab the Inviid Shopify app here! Customers might just be waiting to shop your videos as we speak!
We had A LOT of fun building this app and we have lots of new features we're already working on. Video commerce will be a big part of how people shop and now's a great chance to get on it before your competitors do!
Here's our Inviid team having a little fun celebrating the launch. :-)
Inviid is still evolving everyday, but for those developers out there, or anyone that appreciates the process of building an app, here's some screenshots of the evolution Inviid.