Bold Subscriptions on Shopify

These days you can get just about anything on a subscription, from ice cream to vegan dog food to entertainment streaming. And for good reason — customers get the convenience of automatic delivery or exclusive perks, while merchants get recurring income and a myriad of added benefits.

Since 2015, thousands of merchants have been using Bold Subscriptions to launch their own subscription programs, building long-term relationships that generate long-term revenue (and we have a brand new version for Shopify in November 2020).

Here's what it does in a nutshell:

Bold Subscriptions gives you the power to sell recurring products on your Shopify store. Customers simply select from the interval you provide on how often they want products, and then the app automatically charges their credit card and generates the order in your Shopify order admin. You don't have to worry about a thing, the app does it all for you and you can just process orders as normal.

You, and your customers, have full control over the orders by managing product quantities, updating credit card info, updating addresses and even skipping orders if they're away on vacation. You, and your customers, will love it!

Try Bold Subscriptions

Here are a few live examples:

Here's an overview of some core features:

Same checkout flow for both "one-time" or "recurring" orders.

When your customers checkout with a recurring product in their cart it gets added to the cart exactly the same as if it were a"one-time" purchase. When they checkout it uses Shopify's native checkout.

Offer discounts on recurring Orders

The app has the ability to offer discounts if a customer makes a recurring purchase, so you can offer a subscribe and save style service. Recurring orders can be a powerful way for you to create stability with month over month revenue while offering your customer convenience and a little bit of a deal.

Customers can add to existing subscriptions.

One of the most important features! When a customer is shopping on your store they will see an "Add to Cart" AND an "Add to Subscription" button on products. Customers DO NOT need to enter a credit card and address again!

This drastically increases "subscription" conversions by making it easy for customers to just add products on an existing subscription without filling out all the shipping and payment info again — and making it easier for you to sell a little more. (Customers must be logged in to your store and have an existing recurring order for this to work)

Customers get a full featured order management admin.

We built in an order management admin for your customers to be able to manage everything themselves. Once a customer makes a recurring order they can log in and manage everything, so they don't have to bug you to make changes! PLUS, your customers will LOVE the control they have over their own orders. Some of the things they can do are:

  • Change the frequency of a subscription (i.e. from once every month to once every 6 weeks)
  • Update shipping address.
  • Update credit card & billing information.
  • Change product quantities on an order.
  • Add products to an existing recurring subscription.
  • View upcoming schedule of shipments.
  • Skip one, or multiple, shipments on a subscription order. (Great if a customer goes on vacation.)
  • Cancel a recurring subscription

You get an even "fuller" featured admin!

Yes we know, "fuller" is not a word ;-). In your "store owner" admin you can do everything your customers can do, and more! The main thing being the ability to change prices. If you need to change the price for one specific customer you can do that on their profile page.

Inventory Forecasting NEW

Wouldn't it be nice to know what you need in stock to fill your upcoming subscriptions? Well thought so :-) Our exclusive inventory forecasting tool shows you want you'll need to have stock to fill your subscription orders for the the next 7, 30, 90 and 180 days. But that's not all, we also predict what you'll need on top of that based off your average sales.

So let's say you have 10 items scheduled to be shipped next month but on average you sell 3 a month. Our predicted inventory needed then would be 13. Oh, and well always shoot you an email too if you don't have enough inventory for the upcoming week or month. We got your back!

Automated Emails

Speaking of automatic emails, there are a handful of automated emails built into this app to make your life a little easier. All emails use merge fields that allow you to build templates that can be customized for each customer with their products and details. Some of the automated emails you can choose to trigger are:

  • Subscription Update. (Anytime a subscription is updated)
  • Credit Card Denied. (When a customer's credit card is declined with a link for them to update their card info)
  • Upcoming Shipment. (Send an email a few days before a shipment in case they want to modify or add to the order)
  • Price update. (Anytime a price on one of their products is updated)
  • Product Change. (Anytime you choose to make a substitution on one of their products)
  • Product Discontinued. (If you remove a product from a customers subscription order)

Discount & Coupon codes

It wouldn't be cool if customers couldn't use coupon codes on "one-time" orders but now "recurring" orders. At least we didn't think so! To solve this we built a replica of the Shopify coupon engine into the app. Simply replicate your coupon codes in it and that code will then work on any type of order, recurring or one-time!

Handles declined transactions gracefully.

Recover failed transactions from incorrect or out of date credit card information with basic dunning management. The customer can simply click a link to update their credit card number themselves, or if you want, you can update it from your backend as well. 

Customizable product and cart page widgets.

The recurring widget on the Product page and on the Cart page are 100% completely customizable. You have complete control over how it looks with some basic design controls to adjust fonts, background colors, borders etc. Plus, if you like, you can also inject any custom css you want and take full control!

Customizable your language and "lingo".

All the wording on the front-end that your customers see is customizable. By default it's standard English words, but you can change it to any language you like, or even spice it up a bit it to match your store's "lingo". ;-)

Customizable customer order management admin.

The customer admin is where the customer logs in to to manage their existing subscription orders. The default styling works for most stores, but if you like you can customize everything about the way this page looks too!

All of this functionality gives you the power to offer monthly clubs, curated boxes, and more!

Get our free ebook: 7 Subscription Models to Master

Common Questions

Q - Will this app integrate with shipping, and order fulfillment and accounting apps?

You bet! This app uses your regular products in the normal way they're used everyday. The only difference if an order is recurring is the app generates it every month rather than the customer. When it generates it though it becomes a regular order in your Shopify admin. So if your orders are getting pushed somewhere else it will do so whether it's a recurring order, or regular order.

Q - What about Taxes & Shipping?

This app fully integrates with your existing tax and shipping settings. You don't need to do a thing! The only thing to note is that when you install the app sometimes it can take up to an hour to sync everything.

Q - How does it handle my Google analytics and conversion tracking?

We've got you covered! The app has a special "Scripts" box you can enter all your conversation and analytic tracking scripts into.

Q - Is there liquid code I need to install to use this app?

Yep there is. But not to worry, if you're not good with code we're happy to install it for you for free. :-) In the app there's a Help tab where you can click a button to request on of our experts to set it up for you.

Q - Will customers need multiple accounts for this app?

Nope, they all tie into their existing account on your store. It's a beautiful thing. So customers will need to be logged in to make a recurring order, this is to tie it to their account. If they're not logged in they'll still see the recurring options but when they try to make a recurring order it will ask them to log in.

Q - Do you have enterprise pricing for large accounts?

You bet! We cater to many large stores, even Fortune 500 companies! If you'll be doing high volumes of subscription orders we have enterprise pricing that does not have a 1% processing and is designed for large account. Click here for enterprise pricing. Not only do we have enterprise plans, we are the largest app company on Shopify with the most robust server environment designed to handle huge amounts of traffic with zero downtime. Don't trust your traffic and sales to smaller apps that risk going down when you need them most.

If you don't have Bold Subscription already, you could qualify for a free trial!

Try Bold Subscriptions

What kind of subscription program are you going to run with the app? Let us know in the comments below! 

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John Bruce

Written by John Bruce

John is a full-time copywriter, part-time boxing coach, and former cable-access host.

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