We had the absolute pleasure of taking over Shopify's Snapchat story on September 14!
What is Snapchat?
Snapchat is a mobile app that allows you to take pictures or 10 second videos and share them in real time. Users can send their ‘snaps’ directly to one of their followers or add it to their ‘story’, which is then available to all their followers for 24 hours.
To dress up your snaps, you can add stickers, drawings, text, or use one of the infamous filters to entertain your followers. And you can chat too! People can respond directly to your snaps, which is a great tool to boost engagement.
And on top that, it’s really fun. :)
What is a Snapchat takeover?
If you're not familiar with what a Snapchat takeover is, it's when a brand (or individual) allows someone else to create content on their Snapchat story for the day.
Shopify's Snapchat game is on point, and recently they've allowed merchants and partners to take over their Snapchat for the day, which has been really awesome to see! It's so cool getting a behind the scenes look at stores you most likely wouldnt get a chance to.
What we set out to accomplish with this takeover in particular was to show the Shopify's Snapchat world who we are, where we work, what we do, and drizzle Black Friday/Cyber Monday pro tips throughout the day.
We had such a fun time doing it! We even created our own Geo Filters which you'll see when you watch the full video below.
2:40: Bold app's that are really cool (movie posters designed by Mark, featuring Bold employees!)
5:00: Behind the scenes with Koble
9:06: Boldie Spotlights
11:38: More Bold app's that are really cool
13:03: Bold's history wall
THANKS FOR WATCHING!
Thank you Shopify for the honor of taking over your Snapchat for the day! Hopefully you learned a little more about Bold Commerce, and we can't wait to do something like this again with you!
If you have any questions on any of the apps or Shopify pro tips you saw in this video, send us an email or leave us a comment below: we always want to know what you think!