Shopify Snapchat Takeover

September 28, 2017

1212121212121.jpgOpen Snapchat and take a pic of the Snapcode above to follow Bold Commerce

We had the absolute pleasure of taking over Shopify's Snapchat story on September 14!

What is Snapchat?

Snapchat is a mobile app that allows you to take pictures or 10 second videos and share them in real time. Users can send their ‘snaps’ directly to one of their followers or add it to their ‘story’, which is then available to all their followers for 24 hours.

To dress up your snaps, you can add stickers, drawings, text, or use one of the infamous filters to entertain your followers. And you can chat too! People can respond directly to your snaps, which is a great tool to boost engagement.

And on top that, it’s really fun. :)

What is a Snapchat takeover?

If you're not familiar with what a Snapchat takeover is, it's when a brand (or individual) allows someone else to create content on their Snapchat story for the day.

Shopify's Snapchat game is on point, and recently they've allowed merchants and partners to take over their Snapchat for the day, which has been really awesome to see! It's so cool getting a behind the scenes look at stores you most likely wouldnt get a chance to.

Bold's takeover

What we set out to accomplish with this takeover in particular was to show the Shopify's Snapchat world who we are, where we work, what we do, and drizzle Black Friday/Cyber Monday pro tips throughout the day.

We had such a fun time doing it! We even created our own Geo Filters which you'll see when you watch the full video below.

Jump to...

0:18: The best Snapchat takeover intro video known to man 
2:40: Bold app's that are really cool (movie posters designed by Mark, featuring Bold employees!)
5:00: Behind the scenes with Koble 
7:01: Two Scoop with Mike: Black Friday & Cyber Monday 
8:19: Black Friday & Cyber Monday pro tips 
9:06: Boldie Spotlights
9:48: The Ultimate Round Up of Black Friday & Cyber Monday sales idea's to prep your store
11:38: More Bold app's that are really cool 
12:00: A sneak peak at the first ever subscription "Buy Button"
13:03: Bold's history wall
13:53: Closing ceremonies


Thank you Shopify for the honor of taking over your Snapchat for the day! Hopefully you learned a little more about Bold Commerce, and we can't wait to do something like this again with you!

If you have any questions on any of the apps or Shopify pro tips you saw in this video, send us an email or leave us a comment below: we always want to know what you think!

Mike Trakalo

Written by Mike Trakalo

Mike is a social media specialist and air guitar enthusiast at Bold.

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