How do you become a florist? Put yourself in your customer's shoes. And that's exactly where Catherine Metrycki started.
An unpleasant experience ordering a bouquet inspired her to start her own floral business: Callia. It quickly grew into a nationwide business thanks to a dream, an entrepreneurial spirit, and some of Bold’s powerful apps.
Because Metrycki realized “someone had to bring digitization and a better experience to the floral ordering industry," Canadians can now effortlessly order beautiful seasonal bouquets online and have them delivered in nine cities across the country.
Metrycki's idea was simple: give everyone access to a delightful flower delivery experience, one that’s stress-free for the sender, and truly special for the recipient.
Pretty soon, Callia was in full bloom, growing westward across Canada, but Metrycki realized flower delivery was a lot different than the typical eCommerce business. Shopify couldn’t meet all of Callia's needs alone, so she began searching for a solution.
The answer was Product Options, a powerful Bold app. Today, Callia is one of the most popular online florists in Western Canada. Learn how they did it in our full case study.
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- Merchant stories
