This company is changing the way Canadians order flowers

July 15, 2019

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How do you become a florist? Put yourself in your customer's shoes. And that's exactly where Catherine Metrycki started.

An unpleasant experience ordering a bouquet inspired her to start her own floral business: Callia. It quickly grew into a nationwide business thanks to a dream, an entrepreneurial spirit, and some of Bold’s powerful apps.

Because Metrycki realized “someone had to bring digitization and a better experience to the floral ordering industry," Canadians can now effortlessly order beautiful seasonal bouquets online and have them delivered in nine cities across the country.

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Metrycki's idea was simple: give everyone access to a delightful flower delivery experience, one that’s stress-free for the sender, and truly special for the recipient.

Pretty soon, Callia was in full bloom, growing westward across Canada, but Metrycki realized flower delivery was a lot different than the typical eCommerce business. Shopify couldn’t meet all of Callia's needs alone, so she began searching for a solution.

The answer was Product Options, a powerful Bold app. Today, Callia is one of the most popular online florists in Western Canada. Learn how they did it in our full case study.

View case study

John Bruce

Written by John Bruce

John is a full-time copywriter, part-time boxing coach, and former cable-access host.

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