SCHOOL OF COMMERCE: LESSON 5
Want to wow everyone the next time you join a conversation about CRO? Dylan's here to help!
As Bold's resident CRO expert, he'll teach you conversion rate optimization strategies like split testing, heat mapping, and how they actually work.
He'll also touch on key topics including the ideal amount of traffic your store should have before focusing on conversions, what pages to test and for how long, and metrics for measuring success.
6:35 minute mark: Where to start and what pages to focus on.
10:50 minute mark: A/B split testing and the shift towards mobile purchasing.
16:40 minute mark: Heat mapping: what tools to use and why it's important.
20:00 minute mark: Dylan will review an actual store and give his feedback live.
Thanks so much for joining us, Dylan! And a special thanks for going easy on Kevin as you gave him suggestions for his store :)
THANKS FOR WATCHING!
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