Discounting products doesn’t work for every store.
Certain customers seek exclusivity in the products they purchase, with some store owners trading on that exclusivity to sell their products at higher prices. In fact, we wrote a whole post on how to maximize profits without losing brand equity!
But with 80% of shoppers identifying as value-seeking consumers, those customers are in the minority.
In other words: there’s no shame in giving yourself a competitive edge by offering your customers a deal!
In fact, a survey of small businesses found that they estimate 17.7% percent of their total business in the next 12 months will be generated by promotions such as discount deals.
But with so many discount apps in the Shopify App Store, it can be overwhelming to choose which one will work best for your business.
To help you decide, we'll show you our merchants top three favourite functions of Bold Discounts, and how they can help you boost conversion rates on your store.
Why you need a discount app for your Shopify store
While it’s true that Shopify announced at Unite 2018 that they were rolling out improved discount functionality, there’s still room for improvement. Shopify's releases focused on BOGOs, quantity-based sales, and improving discount code functionality, NOT discounting products on your storefront.
The right app can compliment Shopify's existing offerings, automating the process of discounting your products.
And what’s more, apps provide you with functionality that Shopify doesn’t natively supply.
Offer store wide sales, discounting all your products at once
Traditionally, to change the price of your products, you've had to go through each product on your store and manually change the price. Depending on the number of products included in the sale, this could take up HOURS of your time.
Bold Discounts can do all the work for you.
With just a few clicks, the app will go through your store and change the price of each product included in the sale, even displaying the regular price in a 'compare at' price field on your product pages.
The best part? There are no coupon codes required, reducing friction during the sales funnel and making it even easier for customers to check out on your store.
Flash sales are amazing for creating a sense of urgency, helping to boost your conversions just a little bit more.
Don't believe me? Check out this stat:
Flash sale customers return to spend 385% of their original purchase amount!
That's a crazy high number. And Bold Discounts makes it super easy for you to set up a flash sale on your Shopify store.
First, select the date and time you'd like your sale to go live then choose what percentage discount you'd like to offer.
Lastly, you'll choose which product to include in your sale, selecting individual products, collections, brands, or hand-picked segments you'd like to include in your sale, even choosing to discount your entire store.
You can alternate sale items, offering different products during select times of the day (or any chosen time period). E.g. All jackets on sale from 8:00-9:00 a.m., all shoes from 10:00-11:00 a.m., etc. Or you can create daily deals, highlighting different sale items each day, automatically scheduling them in advance.
Want to know another stat that will blow your mind?
When Case-Mate combined their flash sale with a marketing campaign, they saw a 236% increase in revenue!
Luckily, not only does Bold Discounts market your promotions by drawing your customer's attention to your sale items, but it does it right from the app itself.
Sale icons: Show your customers exactly which items are included in your sale by displaying sale icons, images, or custom blocks of text next to your products when your sale is live.
Countdown timers: Create a sense of urgency by displaying a fully customizable, live countdown timer to encourage customers to complete their purchase, letting them know when your sale will end down to the second!
Homepage features: Draw attention to your sale items by highlighting your daily deals & feature items on your homepage, so everyone on your site can see them.
Some sale ideas for discounting products on your Shopify store
We've gone through the top three features our merchants' LOVE about Bold Discounts, but finding the perfect app is only the first part of the battle!
To help you choose what amount you should discount your products, take a look at this post on psychological pricing: A secret sauce to more sales.
And don't forget to read about the 3 best sales to run on your Shopify store this Black Friday to find out the perfect way to offer a killer store-wide sale this holiday season.
Now you're ready to go!
Are you planning on running a sale in the near future? Let us know the details of what you're offering in the comments below!