Black Friday is less than a month away, so if you haven't already, now is the time to plan, prep, and most importantly let your customers know what's coming down the pipeline!
88% of small business owners say social media is effective for branding, content, marketing, and word of mouth.
So staying on top of your social game is key to your BFCM success. Incase you still need convincing, here are a few more reasons:
- Social media is huge for driving sales
- Social media is a must for marketing your sales
- Social media is key for customer service
In this blog post I'll walk you through some easy social media tips for all of the reasons above. Let's get started.
Social media is HUGE for driving sales
You can't make a second first impression. When potential customers are shopping around for the best deal, they're for sure going to see what the deal is on your social profiles, so make sure your accounts properly reflect your business.
Make sure to optimize your social media profiles
Complete your profile(s), add a catchy bio, and see if you can incorporate a hashtag or two. Yes this seems basic, but take it from someone who spends a ton of time online - this step is often overlooked.
How does it work?
Social media as organic SEO is extremely important. When your brand is talked about and mentioned on social, it sends a positive signal to Google saying your website is more authoritative and will rank it higher on search engines.
Think of social media platforms like additional storefronts for your eCommerce site. It drives new customers back to your web store, generating leads for ⅓ of the cost.
- 82% of small businesses report that social media is effective for lead generation.
- 71% of consumers are more likely to buy from a brand they follow on social media.
- Social media has a 100% higher lead-to-close rate than outbound marketing.
So make sure your customers know about your sale on all your social channels!
Social media is a MUST for marketing sales
Yes, advertising on social media will cost you a bit of money, but it will guarantee you have the best possible reach to bring in traffic.
One big benefit of advertising on social is the effective targeting capabilities. Facebook, Instagram, and Twitter give you the ability to find your ideal target audience via demographics, locations, and interests.
For example you can target people who are age 21-54, live in North America, own homes, earn $50-100K, and like watching Game of Thrones. Pretty focused targeting eh? Just think about the possibilities...
Social media advertising strategies
If you're new to social media advertising, here's a foolproof strategy for an advertising campaign you can use on any platform:
Each campaign you run should only have one SMART (specific, measurable, attainable, realistic, time bound) objective.
- Examples of SMART objectives are:
- Brand awareness
- Page promotion/page likes
- Click to website
- Offer claims
Retargeting allows for you to remind you customers of products or pages they've recently viewed, brings your brand top-of-mind, and encourages them to complete their purchase.
Two of the most effective retargeting audiences are website visitors and email lists.
Save time with Social Autopilot
Bold's Social Autopilot app is designed to make your life just a little bit easier by taking some work off your plate each day, doing something that you would be doing in the first place. It pins new products to your Pinterest boards, and Tweets new products and blog posts!
Social media is KEY for customer service
Invest the time in your social media relationships!
The more time you invest, the more valuable these relationships become. It takes time to build trust with your customers, but the more value you give, the more your customers will "like" you.
If you're like me, on BFCM you'll most likely be on the hunt all day for the best deals. So my last piece of advice is while you shop... make sure to monitor your social channels!
Quick response times matter. Put yourself in your customers shoes: If you had a question about a product and a store took too long to get back to you, you'd probably leave and shop somewhere else, right?
We know our Social Autopilot app can help every single Shopify store out there, so we're offering it FREE using the link below.
Download the app by clicking the button below, and take your social game to the next level!
What social media strategies are you using to make your Black Friday/Cyber Monday promotion stand out this year? Let us know in the comments below.