11 Powerful eCommerce tools to save you time and increase sales

Looking for eCommerce tools and techniques to save you time, make you more money, and generally make life easier?

Then boy have we got some fun stuff for you!

best-ecommerce-toolsIn this article, I reveal my top 11 eCommerce tools of 2018. Every tool on this list has either directly increased my store's revenue or saved me hours of time on tasks I hated doing (like sending email blasts to my list).

Let's dive right in!

1. Social Report for social media management

There are a ton of social media management tools out there. So why Social Report?

Because they claim to be the world's most complete social media tool on the planet. And I believe them.

Social Report offers everything from post scheduling to...

  • Analytics (so you can see what content does the best)
  • Monitoring (so you can hop in on conversations that mention you or a competitor)
  • Automation (so you can respond to everyone who comments on, shares, or likes your content without spending countless hours on social media)
  • And more!

I'll be honest - it's a bit overwhelming at first. It gives you engagement reports, has a built-in to-do list, and much, much more.

I highly recommend watching this quick start video and reading the associated guide:


Click here to sign up for a free trial. After that, the lowest package starts at $49/month.

It's worth every penny if you could save a few hours a month (easy to do with this tool!) to spend on more important income-generating activities.

2. Product Upsell to increase average order value

Product Upsell is Bold Commerce's original Shopify app. It's the core of their business - and for good reason. The average store sees a 3.56% sales increase JUST by installing the app. That's before even optimizing it!

You can use Product Upsell to increase your average order value, too. Any time someone buys something, when their "wallet is open" so to speak, chances are high they'll buy more.

Here's how it works:


In fact, the overall average conversion rate of Bold client's upsell offers is 22%! I'd take one-fifth of my orders bringing in more money any day.

Click here to get Product Upsell for your Shopify store today!

3. Sumo to get more social shares and email subscribers

I am a total Sumo (formerly SumoMe) fanboy.

I've been following the founder, Noah Kagan, for years. I particularly love his podcast, Noah Kagan Presents - loads of awesome info about how to run a 7 and 8 figure business.

(BTW if you're into podcasts, check out our list of the best eCommerce podcasts of 2018.)

Back to Sumo - this tool has literally brought me thousands of shares (and clicks) over the years. I've also used it to gain thousands of email subscribers via the popup widget included with the app.

Check it out:


The best part? It's 100% free.

(At least, the basic version is, which gives you access to most of the cool features.)

Click here to get Sumo on your eCommerce shop right now.

4. Recurring Orders to increase monthly recurring revenue

Recurring Orders lets you get sweet, sweet monthly recurring revenue. Who doesn't want that?

In fact, you can use this app to start a subscription box store or add subscriptions to your existing products.

For example, Lucky Tackle Box uses Recurring Orders to give people a monthly order of fishing gear. In fact, they've become the #1 subscription for fishermen!

Sticking with the trend, here's a video overview: 

Click here
to get this tool now!



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5. ConvertKit to manage and automate your email marketing

Your email list is likely to be your biggest source of revenue. It's at least five times easier to sell to an existing customer than a new customer.

I know most people use MailChimp. Frankly, I can't stand MailChimp. I feel it's overly complicated and doesn't offer enough features.

ConvertKit, on the other hand, offers all the right features (like automations and email segmenting) while also being incredibly easy to pick up and learn. Check it:


As a personal example, I can have an email sequence automatically send to new email subscribers to nurture them into a sale. These sequences can be built to go on for months.

But you can also send one-off "broadcasts" if you want to send something specific to your list.

In addition to this, their segmenting and automation is top-notch. You can send emails only to people who clicked a certain link in one of your emails, or who opened a certain number of your emails, etc.

You can also try Klaviyo, which was made directly for Shopify store owners and has many similar features. I hear lots of good things, but I don't have experience with them personally.

6. Asana to manage tasks and team members

Asana is awesome-a! It's a task manager that acts like a super advanced to-do list.

While I admit that there's a bit of a learning curve, once you get the hang of it, it can save you sooooo much time and keep you organized. (Even for the organizationally handicapped like myself.)

Asana Project Management Tool

Click here
to try it out for yourself now!

And to learn more about how to use Asana, check out this quickstart guide.

7. G Suite to create spreadsheets, systems, forms, and more

I use Google Sheets and Docs on a daily basis. It's how I communicate with my team, collaborate on blog content, and keep track of cold email outreach, among MUCH more.

I've also used Google Docs to create standard operating procedures for my team to follow. For example, I've created a doc that outlines exactly how I find guest post opportunities.

Google Docs Tool for eCommerce Businesses

Pro Tip:
If you do use Google Docs to collaborate on your blog content (or just to write it in general), use Wordable.io to automatically upload the post from Gdocs to WordPress with the click of a button. I'm not aware of a Shopify alternative - if you know of one, let me know!

8. Google Analytics to track growth and make better decisions

Google analytics is one of the best eCommerce tools on this list. In fact, I consider it mandatory.

You can use analytics to track how much traffic you're getting on your site and which pages that traffic is leaving from.

Google Analytics

For example, you can use it to see if people are visiting your blog, then a product page, then leaving. Or if they're going to your about page before buying. Or if you're losing people after they visit a certain category.

Then, you can use that information to optimize your site, such as adding more internal links to keep people engaged or moving the call to action higher on the page.

I highly recommend this guide to Google Analytics for eCommerce. It's amazing!

9. Canva to design amazing stuff without being a designer

When I found Canva, I fell in love.

Canva is a tool that can turn anyone into a semi-professional looking designer. You can use it to create advertising banners, featured images for your blog posts, and category page banners for your eCommerce website. 


They even have templates you can use that already look good without any changes. Easy-peasy!

10. IFTTT to automate all the things

IFTTT stands for "IF This, Then That". So if this happens, then do that.

For example, if someone asks a question about your industry on Twitter or on a Forum, then receive a notification so you can answer it.

If Lucky Tackle Box wanted to comment on people wanting better fishing gear, for example, they could easily do that. Imagine hitting up D.smitty with a tackle box subscription:

Twitter IFTTT

I'll admit - this tool is a little complicated and takes time to learn. But once you learn it, you can create your own automated personal assistant! It's almost limitless.

Here's a video in case everything I just said isn't making sense:

Check out this guide to IFTTT to start digging into the tool.

11. CognitiveSEO to optimize your site for search

Cognitive SEO is a tool I use to optimize my pages for search engines. While I primarily use it for blog content, it can also be used on product and category pages.

Rather than explaining it, here's a video of how I use it:


Click here to get your two week free trial now!

Bonus: SellBrite to list your products on multiple channels

SellBrite is a multi-channel listing tool. So you can use it to push your products from Shopify to Amazon, eBay, your Facebook store, and more!

Why is this important? Because…

  • Merchants who sell on 3+ channels sell 156% more.
  • Sellbrite merchants are seeing over 300% growth after one year.
eCommerce tools and techniques results


Here's another quick video overview:


Click here to try out SellBrite now!

And there you have it - a list of tools used for eCommerce to help you save time, money and energy (and increase your sales to boot!).

Are there any eCommerce tools we missed? What else do you use to automate your store and make life easier? Let us know in the comments!

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Bill Widmer

Written by Bill Widmer

Bill is an eCommerce content marketing and SEO consultant. He's run several stores and worked with many well-known brands including A Better Lemonade Stand, SaleHoo, and Lifehack.

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