These days, it seems like every website you visit tries to capture your email. The reason?
Email marketing is one of the best ways to win over customers.
It's more effective than social media or search — especially for Black Friday! Just check out Shopify's stats from last year. Email was the highest-converting sales channel.
While social media reach can get smothered by an algorithm change, and paid reach can get snuffed by an ad-blocker, an email is almost always guaranteed to make it to an inbox.
But with everyone after email addresses, you need to show consumers why they should grant you access to the sanctity of their inbox — and it'll take more than a simple pop up to make the cut.
That's where gamification comes in. It sets you apart and entices visitors to submit their email by engaging them and giving them a reason to sign up.
Here are four gamification strategies (and email capture apps to use them) you can easily try out on your Shopify store to build your email list before Black Friday!
Enter your email for a "spin to win"
Spin to win is a fun way to ask people for their email while offering them a reward. The gaming wheel is visually engaging, interactive, and shows off a number of prizes visitors can win. It's easy to set up with apps like Privy.
You have control over the look of the wheel, its win rate, and when it pops up. Merchants have seen higher conversion rates and captured thousands of emails using Privy's spin wheel and other services.
Submit your email for a raffle prize
You can do a raffle contest with email capture tools provided by Privy and Aiva. Offer visitors a chance to win one of your products by entering their email for a draw when they join your list.
You can tempt visitors with a more popular product, advertise a new a product, or try to promote slow-moving inventory.
Most email marketing apps give you a lot of control over the design of your pop up so you can customize the offer and match it to your branding.
Make sure you include the rules for your raffle, like how it's being drawn, when you're pulling a winner, and how you'll contact them.
Enter your email to win a gift
This game is hard to resist. WhooHoo's Pick a Gift pop up game lets you easily set up a prize draw that customers can play if they submit their email address.
Visitors get to click on a gift box for to see what prize is inside. Set up whatever kind of prizes you want, whether it's a discount or a free product.
Submit your email for quiz answers
With an interactive quiz, you not only give visitors an incentive to submit their email address, you can also gather information about your target audience.
Chevy's Aiva quiz
Aiva and Quiz To Email offer customizable quizzes that pop up on your store. Set it so that visitors need to enter their email in order to get the answer or redeem a prize.
If you set up this quiz ahead of time, you can use the answers to help you decide what kind of sales to put on for Black Friday / Cyber Monday.
Start planning your Black Friday email campaign
With Black Friday / Cyber Monday coming up, it's important to spread the word about your promotions, and the more emails you capture, the more people you can tell! (Just make sure you have a great design!)
Sending marketing emails to an engaged audience is one of the best ways to get people excited about your promotions. It'll help you stand out against the competition and make sure your store is the first one shoppers visit on Black Friday.
What kind of email capture strategy has worked for you in the past? Let us know in the comments below!