How our CRO team improved Cart Page conversions by 26%

February 9, 2017


We were so impressed with the CRO work our Managed Services team completed last week, that I stole it just to show you.

They test every element on a page: we call it data driven design. They integrate it into every Shopify project Bold completes with the goal of getting your customers to convert.

A Cart Page redesign increased revenue by 52% 

Discount Hockey didn’t have a problem getting traffic to their site, but they couldn’t figure out why customers weren't completing their purchases.


The solution?
After running a heat map on the cart page, our CRO team redesigned the page, moving up the CTA to make it more visible. Not only did they increase conversions by 26% on the 'Proceed to Checkout' button, but the new version had a higher average revenue per visitor, with 38% more customers completing their purchases.




66% increase in wholesale requests by simplifying the CTA

EarthLED had a different problem: they came to our CRO team after noticing a large drop off of visitors adding products to the cart, and an unexplained decrease in volume requests.


The solution?
After completing a site audit, they decided to remove the Volume Quote button, and the new design showed a 12% improvement in 'Add to Cart' conversions. Not only that, the bigger win was an increase in volume requests by 66%. That’s a HUGE amount of wholesale business.

Bottom line: Our CRO team makes informed decisions to maximize your revenue. 

Want to see what they can do for you? If you have 2 minutes to spare, click the button below to get a free, personalized quote. Our team has worked with stores of all sizes, but is best matched with medium sized stores who have over 40K visitors a month and roughly $400,000 a year in revenue. 
Learn more about Data Driven Design


John Bruce

Written by John Bruce

John is a full-time copywriter, part-time boxing coach, and former cable-access host.

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