The holiday season is just around the corner!
It all starts with Black Friday and Cyber Monday (BFCM), which may look a bit different in 2021. Whether shoppers flock to stores for door-crasher sales or peruse the web from the safety of home, one thing will remain consistent: deal hunters will still be searching for the lowest prices on the products they love.
We want to help merchants make the most of every sale. Whether this means increasing average order value (AOV) with a cleverly designed promotions, improving customer loyalty and lead generation with a smoother post-purchase experience, or diversifying revenue streams with a subscription offer, we are here to help make this your most successful BFCM yet.
Today we are going to focus on one great way to make the most of every transaction. It's called product bundling, and it can increase your AOV while allowing you lower the price of individual items, giving customers a deal they won't forget.
The best part is, you can build bundles for your Shopify store with just one app.
Bold Bundles lets you can run multiple bundled product promotions through the holidays and into the new year, keeping your offers fresh all season long.
In this article, we'll demonstrate just how simple it is to set up six different bundled product promotions on your ecommerce store.
Bundles are not just a versatile way to offer promotions, they're also a surefire way to boost average-order-value and units-per-transaction without diluting your margins with pure discounts.
Product bundles are also a great way to move outdated or slower-moving inventory ahead of traditional clearance or markdown cycles.
Here are some ideas (and instructions) for different kinds of promotions you can run with Bold Bundles.
- Buy one get one (BOGO) bundles
- Combo product bundle (combines up to four items into one product)
- Mix & match bundle (customers choose their own bundle)
- Group bundle
Ready to get started? Let's go!
If video tutorials are more of your style you can tune in and watch Getting started with Bold bundles.
Get Bold Bundles
So you've decided product bundling is right for you store. Great! Here's how to install the app: Click on "Add app," then "Install app." Be sure to upgrade to the premium version in your Shopify admin under Settings > Price Plan so that you can also offer BOGOs during your free trial.
How to set up a BOGO free
Here's how to create a buy one get one free deal with Bold Bundles. We used an apron and cookbook for this example.
Note: If products aren’t loading in the product selector, simply select "Sync Inventory" and it will grab any missing products.
- Create New
- Select Buy/Get (make sure you're on the premium tier, it's free during your trial period)
- Choose your products
- Buy these products (customers will need to buy all of these products.)
- Select Cookbook
-
- Get these products (Customer will get all of these products.)
- Select Apron
-
- Select Cookbook
- Buy these products (customers will need to buy all of these products.)
- Set Discount percentage at 100% to reduce the price of the apron to zero dollars.
- Style your widget
- Title your widget (optional) - “Free Apron with your Simply Fresh purchase”
- Add a flag text (optional) - Buy One Get One Free
- Select your style - Basic or Bundle with Price
- Name your bundle so you can identify it easily on the dashboard
- Save the bundle
How to set up a BOGO percentage off
Here's how to use Bold Bundles to set up buy one get one at a percentage-off promotion. Here we're using a necklace and earring bundle where shoppers can buy the necklace and get the earrings at 20% off.
These are a great way to run sales that are actually profitable!
- Create New
- Select Buy/Get (available on the premium tier of Bundles ($19.99/month))
- Choose your products
- Buy these products (Customers will need to buy all of these products.)
- Select Necklace
- Get these products (Customer will get all of these products.)
- Select Earrings
- Set Discount percentage at 20% to reduce the price of the earrings by 20%
- Style your Widget
- Title your widget (optional) - The Perfect Pair
- Add a flag text (optional) - we left it blank
- Select your style - Basic or Bundle price
- Name your bundle so you can identify it easily on the dashboard
- Save the bundle
- Activate the bundle from your dashboard and it will appear on your product pages
How to set up combo product bundles
With Bold Bundles, you can sell multiple items as one product by creating a combo product.
This makes it easy for customers to buy multiple products at once. But don't worry, the app will still sync seamlessly with your Shopify inventory and apply the discount individually to each product.
We kept it festive with holiday-themed cookie cutters for our example. Let's walk through!
- Create New
- Select Group Bundles
- Choose your products
- Select Add Product and select the items in the group bundle
- Adjust any quantities (if necessary)
- Set the fixed price to $20
- Override cents to $0.00
- Combo Product
- Generate New Product
- Name your combo product (your customers will see this product name)
- Style your widget
- Title your widget (optional) - Bundle and Save
- Select your style - Basic or Bundle with Price
- Name your bundle so you can identify it easily on the dashboard
- Save the bundle
- Activate the bundle from your dashboard and it will appear on your product pages
- Once it syncs to Shopify, go to Products within your Shopify Admin
- Open your new combo product
- Update the product description, product types, tags, and collection
- Add a product image (your single product images will load themselves, however you can add additional photos if you have them)
It should look something like this once it's live on your store.
How to set up a gift set product combo
Market your combo product bundles as gift sets to give shoppers the idea to buy them for someone else over the holiday season!
Here we used the example of a shaving kit, a universal gift for guys.
- Create New
- Select Group Bundles
- Choose your products
- Select Add Product and select the items in the group bundle
- Adjust any quantities (if necessary)
- Set the fixed price to $60
- Override cents to $0.00
- Combo Product
- Generate New Product
- Name your combo product (your customers will see this product name)
- Style your Widget
- Title your widget (optional) - Perfect Gift
- Select your style - Basic or Bundle with Price
- Name your bundle so you can identify it easily on the dashboard
- Save the bundle
- Activate the bundle from your dashboard and it will appear on your product pages
- Once it syncs to Shopify, go to Products within your Shopify Admin
- Open your new combo product
- Update the product description, product types, tags, and collection
- Add a product image (your single product images will load themselves, however you can add additional photos if you have them.)
How to set up a Mix & Match bundle
A mix and match bundle gives your customers the option to select two products from different categories. If they purchase products from both specified collections, they automatically get a bundled discount off both products at checkout.
For example, a blanket and throw pillow, or couch cover and pillow case.
- Create New
- Select Mix & Match
- Choose your collections
- Set Discount percentage to reduce the price of the bundle
- Style your Widget
- Title your widget (optional) - Save 30%
- Select your style - Basic or Percent Saved
- Toggle Show Title as Button to make the categories clickable
- Name your bundle so you can identify it easily on the dashboard
- Save the bundle
- Activate the bundle from your dashboard and it will appear on your product pages
How to set up a group bundle
This is a preset bundle for specific products. When customers buy this combination of products together, they'll automatically get the specified discount off all included products.
Perfect for something like a pajama set!
- Create new
- Select Group Bundles
- Choose your products
- Select Add Product
- Update the quantity to your desired amount
- Set discount to 30% (or a discount of your choice)
- Style your Widget
- Title your widget (optional) - Matching Pajama Sets
- Select your style - Basic, Bundle with Price or Percent Saved
- Name your bundle so you can identify it easily on the dashboard
- Save the bundle
- Activate the bundle from your dashboard and it will appear on your product pages
Try bundled promotions today!
Bundles are a great way to offer shoppers a deal, enticing them to buy more, in turn increasing your average order value. Do it all with Bold Bundles!
They’re also a great way to mix up your promotions throughout the holidays, keeping your deals fresh to drive more traffic to your Shopify store.
Pro tip: Offer free shipping to customers if they spend a minimum amount, then make a bundle that's conveniently just over that threshold! Shoppers won't be able to resist. Try setting the spending goal just above your average order value.
Still not sure what kind of products you should put together? Read these product bundling secrets for strategies behind setting up great product bundles.
Still feel like you want to see how to set these up in a step-by-step tutorial? Click here to watch our Getting started with Bold bundles tutorial.
What kind of promos are you offering this holiday season? Let us know in the comments below!
- Topics:
- Black Friday
- Bold Bundles
- BFCM
