How to strategically price your products

November 28, 2017


Too high and you'll scare your customers away, too low and your brand will lose value: so what's the secret formula to pricing your products?

While we don't have a crystal ball, we DO have proven strategies to show you that will drive sales to your online store, including setting your price higher than your competitors, how to break into an over saturated market, getting customers to make decisions based on emotion, and how to move more products with bundling. 

Jump to...

3:38: Pricing at a premium + perceived value
9:35: Undercutting your competitors in a saturated market
16:10: Psychological pricing: how emotions can affect the buying process
26:21: Bundling: Sell more by pairing frequently bought items together



If you have any questions or feedback, leave us a comment below: we always want to know what you think!

Topics: eCommerce News

Melanie Fatouros-Richardson

Written by Melanie Fatouros-Richardson

Melanie is a Content Marketer at Bold and is a reality tv aficionado.

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