How to use ad retargeting to drive customers back to your Shopify store

September 5, 2017

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SCHOOL OF COMMERCE: LESSON 17

If you've ever been curious about ad retargeting, today's your lucky day. 

Our Growth Marketing Specialist Paul Rajotte joins us this week to walk us through everything from pixels to Facebook audience segments, covering everything you need to know about ad retargeting and how to use it to direct traffic to your online store to boost your sales.

Jump to...

4:20: How retargeting actually works
7:48 : AdWords vs. Facebook
12:45: AIDA principle to advertising: Awareness, interest, desire, action
15:30: Audience segmentation
19:17: List-based retargeting
20:50: Marketing around life events

View our full list of topics and upcoming webinars here 


Thanks for joining us this week Paul, and make sure you catch our next livestream on Sept. 14: How amazing customer service can drive sales and increase loyalty.

THANKS FOR WATCHING!

If you have any feedback on the new format send us an email or leave us a comment below: we always want to know what you think!

 

Topics: eCommerce News

Melanie Fatouros-Richardson

Written by Melanie Fatouros-Richardson

Melanie is a Content Marketer at Bold and is a reality tv aficionado.

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