SCHOOL OF COMMERCE: LESSON 17
If you've ever been curious about ad retargeting, today's your lucky day.
Our Growth Marketing Specialist Paul Rajotte joins us this week to walk us through everything from pixels to Facebook audience segments, covering everything you need to know about ad retargeting and how to use it to direct traffic to your online store to boost your sales.
Note: You'll need to set up your Facebook Pixel in order to do proper ad retargeting!
7:48 : AdWords vs. Facebook
12:45: AIDA principle to advertising: Awareness, interest, desire, action
20:50: Marketing around life events
Thanks for joining us this week Paul, and make sure you catch our next livestream on Sept. 14: How amazing customer service can drive sales and increase loyalty.
THANKS FOR WATCHING!
If you have any feedback on the new format send us an email or leave us a comment below: we always want to know what you think!