How to use ad retargeting to drive customers back to your Shopify store



If you've ever been curious about ad retargeting, today's your lucky day. 

Our Growth Marketing Specialist Paul Rajotte joins us this week to walk us through everything from pixels to Facebook audience segments, covering everything you need to know about ad retargeting and how to use it to direct traffic to your online store to boost your sales.

Note: You'll need to set up your Facebook Pixel in order to do proper ad retargeting!

Jump to...

4:20: How retargeting actually works
7:48 : AdWords vs. Facebook
12:45: AIDA principle to advertising: Awareness, interest, desire, action
15:30: Audience segmentation
19:17: List-based retargeting
20:50: Marketing around life events

View our full list of topics and upcoming webinars here 

Thanks for joining us this week Paul, and make sure you catch our next livestream on Sept. 14: How amazing customer service can drive sales and increase loyalty.


If you have any feedback on the new format send us an email or leave us a comment below: we always want to know what you think!


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John Bruce

Written by John Bruce

John is a full-time copywriter, part-time boxing coach, and former cable-access host.

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