How to use both upsells and cross-sells to sell more
You've probably heard of upselling, and even had it used on you. It's a popular tactic everyone from burger joints to car dealerships use to sell more. There are two basic upselling techniques: 'true' upsells and cross-sells.
But what's the difference between the two?
An upsell is persuading your customer to buy a more expensive product.
Upsell example: A customer adds a smart phone to their cart with 25GB of storage, and you offer them the same model but with 75GB of storage for $200 more.
A cross-sell is persuading your customers to buy an additional product.
Cross-sell example: A customer buys a smart phone and you offer them a case they can add to their purchase at an additional cost.
The image below illustrates another example, but with coffee.
With Bold Upsell, you can use both upsells and cross-sells in the same shopping session to strategically up average order value.
To go back to our smart phone example, a store could upsell a customer to a device with more storage at the cart page, then offer the cross-sell of a protective case at the cart page.
As a merchant, you can mix and match these offers at different points in the shopping experience to test what works best.
Ready to start "upselling"?
From your Shopify admin, go to Apps > Product Upsell > Offers > Create Offer.
Give your offer a name, then select an Upsell trigger, in this case we'll go with add to cart, and click on the "Upsell" button.
As the explanation below it says, this will "replace the trigger product with the offer product."
Then you can select you trigger product, and go to the next step to fill in the other details to adjust how the upsell offer window will look.
How has upselling worked for you? Let us know in the comments below!
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