Bold Loyalty Points 2.0: Level up your customer rewards program


Our loyalty program app will completely change the way you run customer rewards on your online store.

Bold Loyalty Points gives you the power to keep up with the best rewards programs out there. It's loaded with features like flexible reward options, a built-in referral program, bonus point time periods, loyalty tiers, email reminders, and more.

And you can have up to 300 active members registered and not pay a dime, and we don't count members who haven't ever collected points. That's right, we're basically offering you a free loyalty program app! 

But best of all, we made this app as easy to use as possible for customers and merchants.

Customers can easily earn and redeem points, see how many points they have, and look at what rewards they can win all in one place. An easy-to-use widget displays all the info right on the storefront, and customers can expand or minimize it with one click.

And for store owners, Loyalty Points provides a simple way to run promotions, give customers rewards, build a brand community, start a referral program, and generally say thanks to customers so they'll want to come back for more.

Here's how to use Bold Loyalty Points to create a rewards program your customers will love.

Have your eCommerce customer rewards program up and running in minutes

From beginning to end, your program be ready for customer to use in minutes. 

All you have to do is install Bold Loyalty Points, select 'Start Setup,' enter your basic program information, set your earning actions and reward costs, then you're done!

Bold Loyalty Points app install

Take a look at how easy Bold Loyalty Points is to install (including step-by-step instructions) on our Help Center.

Use the new rewards widget to give your customers easy access to their membership

The storefront widget is a customer's portal to your loyalty program.

Existing program members can easily see their points balance, ways to earn points, and how far they are from their next reward — all in one place!

And if a customer isn’t signed up for your loyalty program, the widget is a perfect way to promote it by highlighting the program's key benefits and any rewards you offer for joining.

The best part? The widget is completely customizable so you can match it to your branding. Check out some examples below.

Bee Theme

Space Theme

Create a loyalty program with flexible reward options and custom rewards

Customers are attracted to rewards programs that are highly tailored to their needs. Loyalty Points gives you the flexibility to design a program that will resonate with your target audience.

Give members the option to earn points not only from buying your products, but also from referring new customers, sharing purchases on Facebook and Twitter, or following you on Instagram.

This gives your brand more exposure, and an opportunity for every customer to earn points in a way that works for them. 

And the rewards themselves are flexible as well.

Not only can you offer rewards like a percentage discount, a fixed dollar amount off, or free shipping — you can also create your own custom rewards!

That's huge news.

That means you can offer free samples, exclusive products, virtual rewards, experiential rewards — pretty much anything you can imagine. 


We know it can be a bit overwhelming to narrow down your options, so we wrote this handy guide on the top ten highest-converting custom rewards for your loyalty program to help you decide.

You can also use the instructions on how to set up custom rewards on your Shopify store in our Help Center.

Customers redeem their points right in the check out

As we mentioned above, Loyalty Points creates coupon codes customer can redeem for rewards like a percentage discount, a fixed dollar amount off, or free shipping.

With Loyalty Points, you can give customer the ability to practically use their points like cash in the checkout. Loyalty program members will be able to convert their points into a dynamic discount code that's automatically worth however many points they redeem. 

Increase repeat purchases with campaigns and bonus points

According to Accenture, loyalty program members generate 12-18% more revenue per year than non-members.

Why? If you reward your customers when they make a purchase, you're giving them incentive to come back to your store to put those points toward future transactions.


While most reward program models allow customers to accumulate points through sales, Bold Loyalty Points lets you offer point-multiplier events; all you have to do is schedule increased earning rates during a specific time period. 

It's also a great way to run a promotion without putting your products on sale!

For example, you can run a Black Friday “sale” by offering triple the points for one day only, setting up the promotion to automatically start and stop so you don’t have to worry about remembering to turn it off and on.

earning points

You can also award bonus points to customers for their first purchase as a member, when they sign up for your program, or when they share your store to Facebook and Twitter.

You can even award them points on their birthday.

Follow these instructions to set up a campaign or assign bonus points through earning rules on your online store.

Set up a loyalty program for FREE 

Bold Loyalty has everything you need to create an online loyalty program that your customers will love.

On top of all the amazing new features listed above, the app is also mobile-friendly, can send automated marketing emails, offer retroactive points and transaction logs, and has an automatic import process if you have an existing rewards program. 

Best of all, it has a free trial. 

Click here to find out more about the app, or to install Bold Loyalty on your store.

And if you want to know more about running a loyalty program before you commit, take a look at our post on how to create a loyalty program that actually works.

Are you currently using Bold Loyalty Points on your eCommerce store? Let us know if there are any new features you'd like to see in the comments below!

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John Bruce

Written by John Bruce

John is a full-time copywriter, part-time boxing coach, and former cable-access host.

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