Your Black Friday sales are set up and your stock levels are high: All that's left to do is sit back and wait for the orders to start rolling in.
Well... that's not exactly how it works.
How can you expect customers to rush to your store if they don’t know about your sale? In this post, we've gathered five Black Friday marketing ideas (with how-to guides for each!) that will help you come up with a plan to promote your sale and drive shoppers to your store.
Whether it’s by appealing to your loyal customers or attracting new shoppers, these ideas are sure to help your sale numbers climb higher.
Let’s get started!
Cash in on Social
This post was originally written to help merchants promote Fourth of July sales, but these ideas can be adapted for any time of year, including Black Friday and Cyber Monday.
I loved creating these simple marketing campaigns that anyone can run on their store. They can be set up in anywhere from a few minutes to a few hours (depending how much time you have) and includes step-by-step instructions on how to:
- Start a viral-worthy contest on Instagram
- Run a Facebook photo contest
- Curate a collection, focusing on your homepage
- Create an email marketing campaign around your holiday sale
Start and scale your Facebook ads
This post is a little bit more in-depth than the previous article, giving you a detailed look at everything you need to know about Facebook ads.
You can read the whole post here, including:
- How to create custom audiences with Facebook Ad Manager
- How to pick audience types and lookalike audiences
- How to drive new traffic to your site with Facebook ads
- How to scaling your Shopify store's Facebook ads
We love how thorough this post is, but if you really want to step up your Facebook ad game, check out this step-by-step guide to Facebook Retargeting for eCommerce.
7 Black Friday/Cyber Monday email campaigns and how to maximize them
Email marketing is the easiest way to promote your Black Friday sales. Period.
This post is perfect if you're looking for some inspiration for your Black Friday email marketing plan. It contains tons of examples you can steal, plus some bonus tips and awesome subject lines you can borrow.
This guide covers:
- 7 Cyber Monday and Black Friday email campaigns you can steal
- 5 Genius email subject lines to increase open rates
- 3 Tips for maximizing your email effectiveness
You can read the full post here, and if you're looking for ways to promote your store after Black Friday, check out this guide on eCommerce email marketing: What to do with that email list (besides let it gather dust).
Collect Donations on your Shopify store
Black Friday is the biggest online sales event of the year, but it doesn't have to be all about making money!
Today, many companies are using social media and eCommerce to actually make the world a better place. Some brands have even used Black Friday and Cyber Monday to run awesome charitable campaigns, helping those in need.
There's even a new day called Giving Tuesday
In the following post you can learn about:
- How to use eCommerce to give back
- How some cool companies are using Black Friday to raise money for a good cause
- How to use your own Shopify store to raise money for a good cause of your choice
Feel like giving back this Black Friday? Read the full post here.
Run a successful referral program
As an online business owner, you probably already know that people trust peer recommendations more than any form of advertising.
That's why we're excited to give you a way to motivate people to spread the word about your brand.
With Kickbooster, you now have the option to pay your affiliates with store credit for their successful referrals!
How, you ask?
With Kickbooster’s latest feature — store credit as a reward!
Store credit can be an alternative to cash commissions. It’s especially effective for those customers-turned-promoters who frequently make purchases from your store.
It can also be a great way to build a positive relationship with customers. They'll be excited to get something out of helping their friends discover cool, new products.
To wrap it up
Now you know the best ways to let your loyal fans and prospective clients know about the kick-ass Black Friday sale going live on your store in the next few days.
But if you’re still not feeling prepared, or want to re-think your sale ideas to match your shiny new marketing plan, then take a look at these BFCM sale ideas to give them a refresh.
Want more information on running a Black Friday sale? Click here for the best sale ideas, conversion strategies, and optimization tips all in one place!