5 easy marketing campaigns you can steal for Black Friday


Your Black Friday sales are set up and your stock levels are high: All that's left to do is sit back and wait for the orders to start rolling in.

Well... that's not exactly how it works. A global pandemic has created all kinds of uncertainty in the world today. However with the right kind of planning and preparation, who's to say you can't make this your best Black Friday yet? 

To start, we've gathered five BFCM marketing ideas (with how-to guides for each!) that will help you come up with a plan to promote your sale and drive shoppers to your store.

Whether it’s by appealing to your loyal customers or attracting new shoppers, these ideas are sure to help your sale numbers climb higher.

Let’s get started! 

Cash in on Social 

social marketing

This post was originally written to help merchants promote Fourth of July sales, but these ideas can be adapted for any time of year, including Black Friday and Cyber Monday.

I loved creating these simple marketing campaigns that anyone can run on their store. They can be set up in anywhere from a few minutes to a few hours (depending how much time you have) and includes step-by-step instructions on how to:

  • Start a viral-worthy contest on Instagram
  • Run a Facebook photo contest
  • Curate a collection, focusing on your homepage
  • Create an email marketing campaign around your holiday sale

You can read the full post here. 


Start and scale your Facebook ads 

Facebook ads for Black Friday

This post is a little bit more in-depth than the previous article, giving you a detailed look at everything you need to know about Facebook ads.

You can read the whole post here, including:

  • How to create custom audiences with Facebook Ad Manager
  • How to pick audience types and lookalike audiences
  • How to drive new traffic to your site with Facebook ads
  • How to scaling your Shopify store's Facebook ads

We love how thorough this post is, but if you really want to step up your Facebook ad game, check out this step-by-step guide to Facebook Retargeting for eCommerce.

Next up...

7 Black Friday/Cyber Monday email campaigns and how to maximize them 

Black Friday email marketing

Email marketing is the easiest way to promote your Black Friday sales. Period.

This post is perfect if you're looking for some inspiration for your Black Friday email marketing plan. It contains tons of examples you can steal, plus some bonus tips and awesome subject lines you can borrow.

This guide covers:

  • 7 Cyber Monday and Black Friday email campaigns you can steal
  • 5 Genius email subject lines to increase open rates
  • 3 Tips for maximizing your email effectiveness

You can read the full post here, and if you're looking for ways to promote your store after Black Friday, check out this guide on eCommerce email marketing: What to do with that email list (besides let it gather dust).

Need more email inspiration? Learn how to build a VIP list for Black Friday, or fun ways to capture more emails fast! 

Collect Donations on your Shopify store 


Black Friday is the biggest online sales event of the year, but it doesn't have to be all about making money!

Today, many companies are using social media and eCommerce to actually make the world a better place. Some brands have even used Black Friday and Cyber Monday to run awesome charitable campaigns, helping those in need. 

There's even a new day called Giving Tuesday

In the following post you can learn about: 

  • How to use ecommerce to give back
  • How some cool companies are using Black Friday to raise money for a good cause
  • How to use your own Shopify store to raise money for a good cause of your choice

Feel like giving back this Black Friday? Read the full post here. 

Run a successful referral program 


As an online business owner, you probably already know that people trust peer recommendations more than any form of advertising

That's why we're excited to give you a way to motivate people to spread the word about your brand.

With Kickbooster, you now have the option to pay your affiliates with store credit for their successful referrals!

How, you ask?

With Kickbooster’s latest feature — store credit as a reward!

Store credit can be an alternative to cash commissions. It’s especially effective for those customers-turned-promoters who frequently make purchases from your store.

It can also be a great way to build a positive relationship with customers. They'll be excited to get something out of helping their friends discover cool, new products.

Read the full post here. 

To wrap it up

Now you know the best ways to let your loyal fans and prospective clients know about the awesome Black Friday sale going live on your store in the coming weeks. 

If you're not sure where to start, why not try our most popular BFCM app Bold Discounts. It lets you run storewide sales, dynamic discounts (without discount codes), and configure your perfect Black Friday sale with just a few clicks. Try free for 14-days today!

Try Bold Discounts

Leave a comment or question below — lets get a conversation going about Black Friday!

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John Bruce

Written by John Bruce

John is a full-time copywriter, part-time boxing coach, and former cable-access host.

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