A 5-minute guide to marketing your Black Friday sale

November 19, 2018

Black Friday marketing guide

Your Black Friday sales are set up and your stock levels are high: All thats left to do is sit back and wait for the orders to start rolling in.

Well... that's not exactly how it works.

How can you expect customers to flood to your store if they don’t know about your sale?! In this post, we've gathered our top Black Friday marketing ideas to help you come up with a plan to promote the amazing sale you have prepared. 

Whether it’s by appealing to your loyal customers or attracting new shoppers to your online store, these ideas are sure to help your sale numbers climb even higher.

Let’s start with my favorite.

5 quick and easy marketing campaigns to steal 

This post was originally written to help merchants promote Fourth of July sales, but these ideas can be adapted for any time of year, including Black Friday and Cyber Monday.

I loved creating these simple marketing campaigns that anyone can run on their store. They can be set up in anywhere from a few minutes to a few hours (depending how much time you have) and includes step-by-step instructions on how to:

  • Start a viral-worthy contest on Instagram
  • Run a Facebook photo contest
  • Curate a collection, focusing on your homepage
  • Create an email marketing campaign around your holiday sale

You can read the full post here.

And don’t forget to promote your sales with the right hashtags! These ones are sure to be trending this year:

#BlackFriday, #CyberMonday, #BlackFridayDeals, #BlackFriday2018, #BlackFridaySale, #CyberMondaySale #CyberMonday2018

Want to know more about promoting your brand on Instagram? Read this post on how to drive sales on Instagram: A step-by-step Black Friday marketing plan.

Facebook ads for Black Friday

How to start and scale your Facebook ads 

This post is a little bit more in-depth than the previous article, giving you a detailed look at everything you need to know about Facebook ads.

You can read the whole post here, including:

  • How to create custom audiences with Facebook Ad Manager
  • Audience types and lookalike audiences
  • How to drive new traffic to your site with Facebook ads
  • Scaling your Shopify store's Facebook ads

We love how thorough this post is, but if you really want to step up your Facebook ad game, check out this step-by-step guide to Facebook Retargeting for eCommerce.

Next up...

Black Friday email marketing

7 Black Friday/Cyber Monday email campaigns and how to maximize them

Email marketing is the easiest way to promote your Black Friday sales. Period.

This post is perfect if you're looking for some inspiration for your Black Friday email marketing plan. It contains tons of examples you can steal, plus some bonus tips and awesome subject lines you can borrow as well.

This guide covers:

  • 7 Cyber Monday and Black Friday email campaigns you can steal
  • 5 Genius email subject lines to increase open rates
  • 3 Tips for maximizing your email effectiveness

You can read the full post here, and if you're looking for ways to promote your store after Black Friday, check out this guide on eCommerce email marketing: What to do with that email list (besides let it gather dust).

To wrap it up

Now you know the best ways to let your loyal fans and prospective clients know about the kick-ass Black Friday sale going live on your store in the next few days.

But if you’re still not feeling prepared, or want to re-think your sale ideas to match your shiny new marketing plan, then take a look at the 3 best sales to run on your Shopify store this Black Friday to give them a refresh.

Want more information on running a Black Friday sale? Click here for the best sale ideas, conversion strategies, and optimization tips all in one place!

Melanie Fatouros-Richardson

Written by Melanie Fatouros-Richardson

Melanie is a content creator at Bold, and is a reality tv aficionado.

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