Why one-page checkout is a must for Wordpress and WooCommerce brands


"One-page checkout" is more than another ecommerce catchphrase. It can significantly reduce the likelihood of cart abandonment for online retailers. 

Almost 70% of online customers will abandon their basket of items after browsing. 

For high-volume retailers on WooCommerce looking to optimize their checkout experience, we have a solution. Let’s take a closer look at what a one-page checkout is exactly, and why having one so important. 

One page to rule them all 

A one-page checkout combines all the functionality of a standard checkout into a single, easy to navigate page. This includes payment details, billing and shipping or pickup information, and cart contents. The result is a smoother, faster checkout process with fewer clicks, steps, and chances for cart abandonment. 

Here’s an example:

Image via: All Blacks Shop

Adidas All Black’s site (New Zealand's national rugby team) makes a strong case for the benefits of one-page checkout. 

Rather than being redirected to a third-party checkout page, or having to navigate between multiple pages or steps, everything the customer is required to fill out lives on a single page. 

Not only does this make for a faster and more convenient checkout, but they are able to carry their brand experience right through the checkout phase, not only reducing cart abandonment, but also increasing customer loyalty by providing a better shopping experience. 

Cart abandonment can happen during checkout

There are many reasons why somebody might leave a website with an incomplete purchase, including hidden or extra fees, lack of trust in the security measures, orforced account registration.

Another deterrent is due to a long or complicated checkout process. It’s one of the consistent reasons for cart abandonment in studies done by Statista, SaleCycle, and Barilliance.

28% of consumers reported abandoning their cart due to a long or confusing checkout process. In other words, failure in the checkout design or process was the third-highest reason for cart abandonment (spoiler alert: multi-page checkouts create more opportunity for confusion).

Image via: Baymard 

Turn cart abandonment into conversion with these 5 easy checkout optimization tips.

It doesn’t stop there. Smartphone shoppers are even more likely to abandon their cart.

Mobile commerce has been on the rise for a long time, with revenue increasing approximately 1.5x each year for the past 7 years. Despite that, statistics show that mobile users are 70% less likely to spend than desktop users. As you can see there is huge earning potential in mobile commerce. 

Image via: Business Insider

So how does mobile commerce tie into the checkout discussion? 

Optimizing the mobile shopping experience is an extremely important step in keeping customers on a site. 88% of mobile shoppers report having a negative experience on a mobile website due to difficult navigation and an annoying checkout process.

At that point, customers tend to get frustrated and leave.

When surveys show that 21% of people have abandoned a cart while on their phone due to the checkout process being too long, it’s clear this is an important area to optimize. 

Image via: Comviva

Time for a one-page checkout game-changer

Needless to say, not all checkouts were created equal. Here’s a few reasons why one-page checkout is a must-have:

  • It’s faster: one-page checkout can shave off almost a minute from the checkout process compared to multi-page checkout, which translates into less time for people to change their mind and leave their incomplete purchase behind. 
  • It’s more user- and mobile-friendly: reduce the chance of cart abandonment due to frustration with poor user experience. 
  • It improves performance: streamline the number of additional plugins needed, using API technology for faster integrations and speed to market, and solving for numerous unique business challenges facing retailers.

Ready to start optimizing? 

For high-volume Wordpress and WooCommerce retailers looking to optimize their checkout and offer a better transaction experience, we have a solution.  

Bold Checkout provides an out-of-the-box one-page checkout template that integrates seamlessly into the Wordpress admin, offering customization of look, flow, and integrations. Request a demo now: 

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Marshal Fries

Written by Marshal Fries

Marshal Fries is an ecommerce writer and content creator at Bold Commerce and a fantasy sports fanatic.

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