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How to create simple upsells on Shopify

By Aubrey Kotelko on August 28, 2017

One of the oldest sales tricks in the book is the classic upsell; a customer chooses an item to purchase, and the salesperson recommends an additional item (like a protection plan or extra batteries) to go along with it.

This strategy can work wonders for a store's bottom line, especially when they have immediate communication with the customer (like when they get to the cash register). But how can it be done online, where that personal interaction is difficult to replicate?

In this post, we'll show you how to do that, plus how to set up a high-converting upsell offer in less than 10 minutes.

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Using Facebook to drive sales to your Shopify store

By Melanie Fatouros-Richardson on August 23, 2017

SCHOOL OF COMMERCE: LESSON 16

With the biggest user base of any other social media platform (2 BILLION monthly users!), you're throwing sales out the window if you're not advertising on Facebook.

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3 ways Bold uses video to generate leads (and how you can too)

By Mike Trakalo on August 22, 2017

Video is what people want.

Now I don't know about you, but personally, if I had a problem on my store,  I’d much rather watch a quick video than read a support page.

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Using teelaunch to run your drop shipping business

By Melanie Fatouros-Richardson on August 17, 2017

Drop shipping seems like the answer to our eCommerce prayers. 

It's easy to get started, has low overhead, and lets you carry a larger amount of products than you could if you had to physically produce and stock them yourself. And because you don’t have to worry about fulfillment or running a warehouse, you can run your drop shipping business anywhere in the world with just an internet connection and a laptop.

Doesn't that sound amazing?! Sign me up.

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How to use Instagram to build your brand and make money

By Melanie Fatouros-Richardson on August 10, 2017

SCHOOL OF COMMERCE: LESSON 15

60% of people say they discover new products on Instagram... 60%!

If that's not a good enough reason for your brand to be on Instagram, then you should definitely stop reading this post. If you like making sales, however, then keep reading.

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A step-by-step guide to Facebook Retargeting for eCommerce

By Bill Widmer on August 8, 2017

Facebook Retargeting can bring high conversions at low costs.

Sounds like a dream, right? Yesss, I hear the marketer in me saying.

But Facebook Retargeting can be complicated. And there can be tons of questions...

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Psychological pricing: A secret sauce to more sales

By Bill Widmer on August 3, 2017

The last item I bought?

A 2-pack of hand-carved Himalayan salt lamps for $22.99.

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Problem Solved: How to offer and promote free shipping on Shopify

By Aubrey Kotelko on August 1, 2017


Free shipping is one of the greatest marketing tools available to an online store.

In a survey by Walker Sands Communications, 90% of people said that having an order ship for free is the biggest incentive to add more to their cart.

Not only are you helping  your customers save money, but it's an awesome way to squeeze a little extra from every sale that goes through your store by encouraging visitors to add an extra product to their cart to reach that free shipping threshold.  

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On-page SEO for eCommerce: How to optimize your online store

By Bill Widmer on July 25, 2017

Did you know...

28% of consumers begin product discovery with a search engine.

And 95% of consumers click on organic listings when they search on desktop.

Fact is, SEO has the highest ROI of any eCommerce marketing campaign. Organic traffic is the best kind of traffic: Free and recurring.

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User-generated content strategies: How to build trust and make sales

By Melanie Fatouros-Richardson on July 24, 2017

SCHOOL OF COMMERCE: LESSON 14

Wouldn't it be awesome if your Instagram ran itself? Or if you never had to worry about where your next Facebook post was coming from, and your engagement was sky high for every post?

It is possible, and we'll show you how!

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Search the blog!
  • Video Commerce on Shopify
  • Returns & Refunds on Shopify
  • Shopify Subscription Box
  • Shopify email templates using Spently
  • CRO: Thhe Ultimate Guide to Optimizing Your Shopify Store
  • Beef up your social media strategy
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