Shoelace integration for Bold Subscriptions


We're excited to announce our Subscriptions app for Shopify is now integrated with Shoelace for retargeting subscription purchases.

What is Shoelace?

Shoelace is a retargeting expert that proactively creates and manages retargeting campaigns for eCommerce merchants. Most businesses don't have the budget to hire an expert. Shoelace automates the role of a human expert and offers it at scale to those who otherwise couldn't afford one. 

How does it work?

Every Bold Subscriptions App user knows how important it is to continue growing your subscriber base. After all, every new subscriber equals more guaranteed recurring revenue! Our integration with Shoelace makes it easy for you to create retargeting ads, specifically for customers to subscribe:

Screen Shot 2018-01-17 at 9.57.51 AM.png

Customers who purchased a product once but did not sign up for a subscription, will be shown branded ads that promote your subscription products. By integrating Shoelace into the Bold Subscriptions checkout, you can ensure customers who have purchased a subscription are excluded, so you're only targeting the correct audience.

All you have to do is connect the Bold Recurring Orders App to your Shoelace account and you'll be retargeting potential subscribers in minutes:

Screen Shot 2018-01-17 at 9.57.04 AM.png

How do I turn it on?

Connecting your Shoelace account with Recurring Orders couldn’t be easier:

All you have you to do to get started is:
1.) Install the Shoelace app
2.) Enable the integration from the Shoelace App
3.) Use the same Facebook Pixel in Recurring Orders and in Shoelace

That’s it! Get started building your subscriber base today with Shoelace and Recurring Orders.

Install Shoelace App


 Start selling subscriptions with Shopify's number one subscription app!

Start my free trial!

Want to know what's new?

Get the knowledge and inspiration you need to build a profitable business — straight to your inbox.

Kevin Wild

Written by Kevin Wild

Kevin is passionate about eCommerce and believes there is no better substance than single malt scotch.

Related Articles