Introducing Upsell Funnels to kick your conversions into overdrive

November 7, 2018


We see upselling at brick and mortar stores every day.

Customers can be enticed to add products to their purchase by a salesperson, the tempting goodies at the checkout counter, or even the cashier offering them additional items to complement their purchase. 

As an eCommerce merchant, you need to find digital ways to persuade customers to buy more. That's why we're introducing upsell funnels!

This game-changing new feature is part of our Bold Upsell app for Shopify. It offers your customers a series of upsells during the most crucial part of your sales funnel, ultimately helping you make more money. 

Check it out!


How Upsell funnels can optimize your eCommerce store

By offering shoppers multiple upsells related to the item they’re purchasing, the app helps customers find everything they need and increases your average order size!

But it does more than that! It’s a great way to let people know about new products you've just added to your store, or push slower moving products.

Pro tip: Not sure which products to offer as upsells? Use Bold Brain. It harnesses the power of artificial intelligence to analyze thousands of data points on your store and recommends products that are statistically more likely to convert.

Upsell funnels: How they work.

Using conditional logic, you can create multiple offers that Upsell will show your customers when they add something to their cart, or after they check out!


Screenshot from Upsell's settings.

When a customers accepts an offer, it will show them consecutive sets of products until they click 'decline'. After they a decline an offer, the upsell window will show them one last set of items before closing.

To offer upsell funnels on your Shopify store, start by installing Bold Upsell.  It only takes a few minutes to install, and comes with a 14-day free trial: There’s no reason not to give it a try!

To activate upsell funnels, go into your settings or follow these instructions.

Next, decide what type of upsell you’d like to create. You can add funnels to any kind of upsell! 

Cross-sell offers

When you hear "upsell", what probably comes to mind first is technically a cross-sell. They’re products that are complementary to the item a customer is purchasing — the classic, "Would you like fries with that?" tactic.

So with upsell funnels, your customers' cross-sell experience would look something like this:

A customer adds a sweatshirt to their cart, triggering a cross-sell offer of a perfectly-matched pair of sweatpants or socks to go with it. If they accept, it will trigger another offer: a choice of t-shirt or beanie. If they decline, it will give them one last chance at a deal by presenting them with the baseball cap that the model is wearing in your product image.

Want to see how this can help show your customers other products they might like?

“True Upsell” offers

A “true upsell” is when you offer shoppers an upgraded version of the item they've just selected. It’s a great way to improve your customer's purchase with a better product, as well as make you more money.

With upsell funnels, a "true upsell" would be the first offer displayed to your customer. For example, if they add a laptop to their cart, it will trigger an offer of the same laptop but with a bigger display. If they accept the bigger laptop, it will replace the laptop they initially selected, and then offer them a set of cross-sell items to choose from (like a mouse pad and laptop case).



An example of how Upsell funnels work, starting with a "true upsell."

Upsell after checkout

As soon as your customer completes their purchase on your Shopify store, an offer window will appear on the 'thank-you' page and display your upsell products. All that your customer needs to do is click one button to add it to their order. We’ve had merchants with 10% conversion rates on their post-purchase upsell offers.

You can use either of the above examples to present your customers offers; the only difference in this case is WHEN they’re presented with the offer.

Should your store offer multiple upsells at the end of your sales funnel?

Investing in boosting average order value is a great way to increase your long term revenue, and upsell funnels is a the tool to get every customer to add more to their cart.  After all, who knows when they’ll be back to your online store?

Have upsells worked for you? Let us know your strategy in the comments below!

John Bruce

Written by John Bruce

John is a full-time copywriter, part-time boxing coach, and former cable-access host.

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