Use upsell funnels to sell more on your eCommerce store

September 18, 2019

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We see upselling at brick and mortar stores every day.

Customers can be enticed to add products to their purchase by a salesperson, the tempting goodies at the checkout counter, or even the cashier offering them additional items to complement their purchase. 

But as an eCommerce merchant, you need to find digital ways to persuade customers to buy more. That's where upsell funnels come in. 

This game-changing new feature is part of our Bold Upsell app for Shopify. It offers customers a series of upsells during the most crucial part of your sales funnel, ultimately helping you sell more and make more cash.  

Check it out!

 

How upsell funnels can optimize your eCommerce store

By offering shoppers multiple upsells, you help customers find everything they need and increase your average order value (AOV).

But it does more than that. It’s a great way to let people know about new products you've just added to your store, or push slower moving products.

Pro tip: Not sure which products to offer as upsells? Use Bold Brain. It recommends products that are statistically more likely to convert. 

Upsell funnels: how they work

Using conditional logic, you can create multiple offers that Upsell will show your customers when they add something to their cart, or after they check out!

Screensho from Upsell's settings

Screenshot from Upsell's settings.

When a customer accepts an offer, you can continue showing them consecutive offers until they click "decline." Even after they decline an offer, the upsell window will show them one last set of items before closing. 

To use upsell funnels on your Shopify store, start by installing Bold Upsell.  It only takes a few minutes to install, and comes with a 14-day free trial: There’s no reason not to try it out!

Once you have the app install, activate upsell funnels with these instructions.

Next, decide what type of upsell you’d like to create. You can add a funnel to any kind of upsell! Here are some examples.

Cross-sell offers

When you hear "upsell", what probably comes to mind first is technically a cross-sell. They’re products that are complementary to the item a customer is purchasing — the classic, "Would you like fries with that?" tactic.

With upsell funnels, your customers' cross-sell experience would look something like this:

A customer adds a sweatshirt to their cart, triggering a cross-sell offer of a perfectly-matched pair of sweatpants or socks to go with it. If they accept, it triggers another offer: a choice of t-shirt or beanie. If they decline, it gives them one last chance at a deal by presenting them with the baseball cap that the model is wearing in your product image.

Want to see how this can help show your customers other products they might like?

“True upsell” offers

A “true upsell” is when you offer shoppers an upgraded version of the item they've just selected. It’s a great way to improve your customer's purchase with a better product, as well as make you more money.

With upsell funnels, a "true upsell" would be the first offer displayed to your customer. For example, if they add a laptop to their cart, it will trigger an offer of the same laptop but with a bigger screen. If they accept the bigger laptop, it will replace the laptop they initially selected, and then offer them a set of cross-sell items to choose from — like a mouse pad and laptop case.

 

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An example of how Upsell funnels work, starting with a "true upsell."

Upsell after checkout

As soon as your customer completes their purchase on your Shopify store, an offer window will appear on the "thank you" page and display your upsell products. All your customer needs to do is click one button to add it to their order.

We’ve had merchants with 10% conversion rates on their post-purchase upsell offers!.

You can use either of the above examples to present offers to your customers; the only difference in this case is WHEN they’re presented with the offer. 

Have you started planning your upsell strategy for Black Friday? 

BFCM is the most epic sales event of the year. If you own an eCommerce store, there's no such thing as "too early" for planning your upsell strategy to maximize every conversion between November 29 and Dec 2. If your store already boasts its biggest sales during this week, just think of the profit potential if you use upsell funnels. 

Make sure you give customers more options — and yourself more sales — by using upsell funnels on your store today! 

Have upsells worked for you? Let us know your strategy in the comments below!

John Bruce

Written by John Bruce

John is a full-time copywriter, part-time boxing coach, and former cable-access host.

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