5 benefits of a headless checkout solution for WooCommerce

The Bold Checkout and WooCommerce logos over a blue transparent background

Did you know the average cart abandonment rate is almost 70%? Suffice to say, if you can improve your cart abandonment rate, you improve profits, and in turn, your bottom line. 

Of course some level of cart abandonment can always be expected. We've all added something to our cart to compare prices or save items for later, but that can't account for such a high abandonment rate. Why are visitors finding their way to you, spending the time adding items or services to their carts, only to leave without making a purchase?

The more difficult your checkout process, the less likely users are to complete it. According to Baymard, the fourth highest reason for cart abandonment (18%) is stores having checkout processes that are “too long, or complicated.” 

In other words, a bad checkout experience is enough to deter close to one fifth of customers who originally intended on moving through to purchase. That’s a lot of lost revenue for something that's completely preventable. In fact, Baymard research shows the average enterprise ecommerce site could gain a 35.26% increase in conversions simply by designing better checkout experiences. 

Your customers deserve a checkout experience that's fast, seamless, and secure. 

Take a mini tour of our customizable and scalable checkout solution for WooCommerce: 

 

Why headless? 

The ecommerce industry is changing rapidly. In order for high-growth retailers to build the digital experiences that meet consumer expectations, they must have tools that provide optimal functionality, flexibility, and performance. Bold Checkout's headless API-powered architecture has the potential to give WooCommerce brands complete control over their checkout experience. 

We're going to look at some of the benefits and features of our powerful headless checkout solution for WooCommerce, or if you'd prefer, take a look at our ebook first: 

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Benefit 1: Industry-leading performance

Brands that sell products online every day understand the importance of having a high-performing checkout experience.

A slow or laggy website, lengthy load times, or on-page errors can frustrate users enough to take their wallets to your competitors. 

A long or confusing checkout process is likely to lead to cart abandonment, or worse, a customer having a negative experience with your store. 

If your checkout experience on WooCommerce is lacking the quality your customers need, we have a solution.

Bold Checkout minimizes infrastructure costs by leaning on Bold’s servers to handle all checkout related functionality. This means your store can run quickly and smoothly even with high traffic or checkout volume.

We also offer many pre-built integrations that play nice with Bold Checkout. These include payment gateways, as well as tax, fraud, shipping, and marketing integrations to increase performance and speed to market. 

This means you can solve for all your complex business needs, without leaning on too many third-party plugins that slow down your site. 

Ecommerce is exploding, and our servers are built ready for rapidly scaling activity. You should be rewarded for rapid growth, not have unprecedented traffic affect the performance of your store. 

Too many plugins in a known WooCommerce performance killer. 

Instead, scale your WooCommerce business with confidence using Bold Checkout. 

Benefit 2: Ahead of the curve technology

It’s almost impossible today to have a conversation about ecommerce without the term “headless” coming up. 

Learn about headless commerce and where the industry is headed.

Headless technology decouples the front end presentation layer (what customers see and interact with) from the back end business processes for a flexible, highly agile commerce experience. 

It can improve performance, security, scalability, and allow for commerce-enabled experiences wherever your customers are. That means you'll have the power to sell directly from your blog, a social media page, a web app, in-store kiosk, or through a text or voice command. The customization possibilities are endless! 

Although traditional platforms still dominate the market, many merchants are making the move to allow for headless architecture in order to add innovative commerce solutions and future proof their business. 

Our checkout solution can be integrated into any commerce platform or site through our robust APIs, improving speed to market and providing the performance merchants need to maximize conversions. 

Learn 5 ways to optimize your WooCommerce checkout using our API-powered solution. 

Benefit 3: Support any business model

Today, the ecommerce landscape is shaped by a myriad of business models. Some of the most popular include: 

  • B2B (business-to-business) - selling to other businesses.
  • B2C (business-to-consumer) - selling to consumers.
  • Dropshipping - selling products that are created and warehoused by a third party company.
  • Subscription - selling products on a subscription basis.
  • Wholesaling - selling bulk quantities of products or supplies at a lower cost per unit.

Some businesses even offer a combination of elements from several models. For example, you could be a B2B wholesaler with a subscription offering and a B2C store that sells one-off purchases exclusively to subscribers. The point is, there's no one-size-fits-all solution in today’s diverse industry. Merchants are looking for a solution that can accommodate their unique business needs. 

Bold Checkout for WooCommerce is a highly versatile headless solution that gives you the flexibility to design a checkout experience that will help your business grow and thrive. 

Benefit 4: Adapt to a post-Covid world 

Covid-19 has changed the way we do business. Many brick-and-mortar stores have moved to an exclusively online model temporarily — others have changed their business entirely, unsure what the future may hold. 

One business model that has rapidly emerged is BOPIS (buy online pickup in store) — giving shoppers the option to buy online and pick up their purchase inside the store or at curb-side. 

Though it sounds simple, adapting to a BOPIS model can have its share of challenges, especially during a pandemic where there are additional health and safety precautions in place. 

Bold Checkout for WooCommerce makes it easy to boost sales by making your store inventory accessible to customers, with the convenience of a BOPIS offering. 

If you have integrated BOPIS into your business, Bold Checkout offers the flexibility you need to adapt to this business model and others. 

Learn how Staples Canada integrated a curbside pickup solution in just 72-hours backed by Bold's API-powered architecture.

No matter how complex or unique your business model may be, Bold Checkout delivers a high-performing headless checkout experience to ensure shoppers convert on the items they add to their cart.

Benefit 5: Rely on Bold support

There’s a reason Bold has become one of the more popular commerce solution developers on the market. Our products are robust, built from industry experience, and give merchants the tools they need to easily grow their business.

But that’s not all.

When you install Bold Checkout for WooCommerce, you not only get a highly flexible, robust checkout solution, you also get access to world-class Bold support, featuring:

  • Dependable servers that scale during high-traffic events from flash sales to blockbuster traffic spikes.
  • Industry-leading support options available 24/7, live chat, and dedicated account-management options. 
  • PCI Level 1 compliant technology, the highest standard available.
  • A brand-first culture that permeates all levels of the company, ensuring world-class support is just a phone call or click away.

Let’s get started

Are you a high-growth Wordpress brand looking to solve for unique business cases while optimizing your WooCommerce checkout? We'd love to chat about the potential of integrating our headless solution. 

Click below to see it in action: 

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Marshal Fries

Written by Marshal Fries

Marshal Fries is an ecommerce writer and content creator at Bold Commerce and a fantasy sports fanatic.


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