The benefits of Bold’s powerful checkout solution for WooCommerce

The Bold Checkout and WooCommerce logos over a blue transparent background

Did you know that the average cart abandonment rate is almost 70%? 

That means if ten customers add something to their cart, seven will leave without actually buying anything.

Of course some level of cart abandonment can always be expected. We've all added something to our cart to compare prices or save items for later, but that can't account for such a high abandonment rate. 

According to Baymard, the third highest reason for cart abandonment (21%) is stores having checkout processes that are “too long or complicated.” 

In other words, a bad checkout experience is enough to scare away over one fifth of customers who originally intended to buy something. That’s a lot of lost revenue for something that's completely preventable. 

Your customers deserve a checkout experience that's fast, easy, and secure. Enjoy improved performance, increased conversions, and less cart abandonment with Bold Checkout, now available for WooCommerce.

Bold Checkout is live on WooCommerce

Thousands of ecommerce merchants have relied on our robust Bold Checkout solution to ensure their customers have the best shopping experience. Now, WooCommerce merchants can enjoy the power of Bold Checkout as well.

This initial launch features a private beta in partnership with leading digital solutions provider Crowd Favorite. This program is designed for high-growth retailers that require a highly performant, fully-customizable checkout experience. 

The ecommerce industry is changing rapidly. In order for high-growth retailers to build the digital experiences their customers expect, they must have tools that provide optimal functionality, flexibility, and performance. Bold Checkout has the potential to give WooCommerce merchants unmatched quality for their checkout experience.

If you’re a high-growth merchant using the WooCommerce platform, head here to see if you would be a good candidate for our exclusive beta. 

Let’s look at some of the benefits and features of Bold Checkout for WooCommerce:

Industry-leading performance

Merchants who sell products online every day understand the importance of having a high-performing checkout experience.

A slow or laggy website, lengthy load times, or on-page errors can frustrate users enough to close their wallets and go to competitors. 

A long or confusing checkout process is likely to lead to cart abandonment, or worse, a customer having a negative experience with your store. 

If your checkout experience on WooCommerce is lacking the quality your customers need, we have a solution.

Bold Checkout minimizes infrastructure costs by leaning on Bold’s servers to handle all checkout related functionality. This means your store can run quickly and smoothly even with high traffic or checkout volume.

We also offer many pre-built integrations that play nice with Bold Checkout. These include payment gateways, as well as tax, fraud, shipping, and marketing integrations to increase performance and speed to market. 

Ecommerce is exploding, and our servers are built ready for rapidly scaling activity. You should be rewarded for rapid growth, not have unprecedented traffic affect the performance of your store.

Scale your WooCommerce business with confidence with Bold Checkout! 

Ahead of the curve technology

It’s almost impossible today to have a conversation about ecommerce without the term “headless” coming up. 

Learn about headless commerce and where the industry is headed.

Headless technology decouples the front end presentation layer (what customers see and interact with) from the back end business processes for a flexible, highly agile commerce experience. 

It can improve performance, security, scalability, and allow for commerce-enabled experiences where your customers are. That means you'll have the power to sell directly from your blog, a social media page, a web app, in-store kiosk, or through a text or voice command. The possibilities are endless! 

Learn how to improve your WooCommerce site with headless technologies

Ecommerce is changing before our eyes, and although traditional platforms still dominate the market, many merchants are making the move to allow for headless architecture.

Our checkout solution can be integrated into any commerce platform or site through our robust APIs, improving speed to market and providing the performance merchants need to maximize conversions. 

Support any business model

Today, the ecommerce landscape is shaped by a myriad of business models. Some of the most popular include: 

  • B2B (business-to-business) - selling to other businesses.
  • B2C (business-to-consumer) - selling to consumers.
  • Dropshipping - selling products that are created and warehoused by a third party company.
  • Subscription - selling products on a subscription basis.
  • Wholesaling - selling bulk quantities of products or supplies at a lower cost per unit.

Some businesses even offer a combination of elements from several models. For example, you could be a B2B wholesaler with a subscription offering and a B2C store exclusively that sells one-off purchases exclusively to subscribers. The point is, there is no one-size-fits-all solution in today’s diverse industry. Merchants are looking for a solution that can accommodate their unique business needs. 

Bold Checkout for WooCommerce is a highly versatile solution that gives you the flexibility to design a checkout experience that will help your business grow and thrive. 

Adapting for Covid-19

Covid-19 has changed the way we do business. Many brick-and-mortar stores have moved to an exclusively online model temporarily; others have changed their business entirely, unsure what the future may hold. 

One business model that has rapidly emerged is BOPIS (buy online pickup in store). The idea is to give shoppers the option to buy online and pick up their purchase inside the store or at curb-side. 

Though it sounds simple, adapting to a BOPIS model can have its share of challenges, especially during a pandemic where there are additional health and safety precautions in place. 

Bold Checkout for WooCommerce makes it easy to boost sales by making your store inventory accessible to customers, with the convenience to buy online and pick up in store. 

If you have integrated BOPIS into your business, Bold Checkout offers the flexibility you need to adapt to this business model and others. 

Capture payments immediately on fulfillment or create partial fulfillment and capture rules with custom pre-authorization logic.

Even integrate subscription options into your checkout experience to grow your recurring revenue. 

No matter how complex or unique your business model may be, Bold Checkout delivers a high-performing checkout experience to ensure people actually buy what they add to their cart.

Rely on Bold support

There’s a reason Bold has become one of the more popular ecommerce app developers on the market. Our products are robust, built from industry experience, and give merchants the tools they need to easily grow their business.

But that’s not all.

While many merchants do love our products, often the focal point of positive reviews or testimonials is the quality of our customer service and support.

That’s because our Merchant Success team pulls out all the stops to ensure merchants are happy with their experience. 

When you install Bold Checkout for WooCommerce, you not only get a highly flexible, robust checkout solution, you also get access to world-class Bold support, featuring:

  • Dependable servers that scale during high-traffic events from flash sales to blockbuster traffic spikes.
  • Industry-leading support options available 24/7, live chat, and dedicated account-management options. 
  • PCI Level 1 compliant technology, the highest standard available.
  • A merchant-first culture that permeates all levels of the company, ensuring world-class support is just a phone call or click away.

Let’s get started

Ready to integrate our Bold Checkout solution into your WooCommerce business? 

If you're a high-growth merchant on WooCommerce, looking for an amazing, customizable checkout solution, you might just be the perfect candidate for our closed beta program. 

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Marshal Fries

Written by Marshal Fries

Marshal Fries is a copywriter at Bold and fantasy football fanatic.

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