The ultimate last-minute Black Friday sales round-up

November 21, 2018


Black Friday is coming fast, you've heard about it, thought about, but — you haven't set up any sales yet.

You know it's the biggest revenue opportunity of the year, but maybe you got caught up with your other job or life in general— and you still haven't caught up on sleep.

Well, procrastination can actually help you think more creatively. Turns out Kurt Cobain wrote a lot of Nirvana's songs last minute!

So to get your juices flowing, we collected a list of simple sale ideas you can easily run on your Shopify store. Most of them can be set up in just a few minutes, and all of them are easy to automate so you can spend more time managing your business and less time tweaking.

Let's get started!

  • Store-wide flash sales: This one's a classic. Putting your whole store on sale is a quick and easy way to entice people to add more to their carts. You can also put different sets of products on sale, like a collection, brand, or hand-picked items you want to include. You can do all this without coupon codes when you use Bold Discounts, which has over 700 five-star reviews on Shopify's app store!
  • Spend X and get a free gift: Motivate customers to buy more by giving them a reward when they reach a spending goal. It's easy to set up with Sales Motivator! The app even displays a banner that tells customers how close they are to the reward every time they add something to their cart!
  • Daily deals: Set up "deals of the day" and schedule them to run on your store automatically throughout the weekend (Hint: you can do this with Discounts too!). For example, have shirts on sale Friday, pants on sales Saturday, and jackets on sale Sunday. This is great way to drive traffic to your online store throughout the weekend.
  • Buy one, get one (BOGO) offers: Offer customers a discounted or free product when they buy another at full price. This is another great way to increase your average order size, help customers find everything they need, and sell slower moving products, or products your customers might not know about.

How do I run these sales on my store?

A great way to run these sales and more is with our Bold Conversion solution. It's a suite of apps that work together seamlessly to boost conversion and average order value. Run timed sales, display countdown timers to encourage customers to buy, offer upsells, and even attach icons on products to let customers know which products are on sale.

All these apps can give your little store big firepower in the war for consumers dollars and attention. 

Have any last minute sales ideas of your own? What's worked for you in the past? Let us know in the comments below!

Aubrey Kotelko

Written by Aubrey Kotelko

Aubrey is a marketing strategist at Bold Commerce. He drinks a gallon of milk every single day, which isn't really something to be proud of.

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