How to use free shipping to boost your Shopify sales this Black Friday

By Aubrey Kotelko on October 1, 2019


Free shipping is one of the greatest marketing tools available to an online store. It can motivate customers to buy more, give them an incentive to buy right away, and give merchants an edge over competition. 

How do you think Amazon stays at the top of the eCommerce game year after year? I'd say its Prime Membership, which offers free one-day shipping, is a big reason why.

In a survey by Walker Sands Communications, 90% of people said that having an order ship for free is the biggest incentive to add more to their cart, while another survey found up to 74% of shoppers will abandon their cart if delivery fees are too high.

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Personalization - A digital salesperson

By Scott Riddell on June 11, 2018

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Introducing Multi-Currency Billing for Shopify

By Mike Trakalo on January 22, 2018

We've just added an awesome new feature to Bold's Multi-Currency app that lets your customers shop AND pay in any currency they like!

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Extra Life 2017

By Mike Trakalo on November 13, 2017

Helping our community is something everyone at Bold Commerce strives to be a part of, and Extra Life is no exception! We're proud to be a part of our community, so we try to give back as much as we can.

This year we wanted to give back bigger than we ever have. Last year we raised over $4,000 with your support and put on a ~30 person LAN . This year we're aimed to host a 100 person LAN on game day with a goal of raising $20,000!.

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How to create a buy one get one upsell offer on Shopify

By Aubrey Kotelko on November 7, 2017

Upsells are a great way to encourage every shopper to buy more. Not only are you making their order better with items that go great with their original purchase, you're also making more money!

Amazon make millions every day by upselling with their recommendation widgets. You've probably used them yourself when you see complementary items in the "People also bought" panes.

Luckily, you can unlock the the same techniques as that billion dollar behemoth without hiring a team of coders — apps like  Bold Upsell will help you drive revenue through pop-ups and special offers.

The traditional upsell or cross-sell can be great on their own, they both encourage customers to spend more money and increase your store's average order value (AOV).  

That sounds great, doesn't it?

But do you want to really take upselling to the next level? Then it's time to unleash the BOGO!

No, that's not a lagoon monster! It's a buy one get one free offer. With our apps, you can easily combine two great sales techniques to create the ultimate special offer.

The "buy one get one", but as an Upsell.

That's right. Not only can you present customers with an upsell (i.e. "only $14.99 more for this bigger, better product!), but you can offer it at a discounted price (the "get one" part), using Bold Upsell & Bold Discounts together.

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How to offer a gift with purchase on Shopify

By Aubrey Kotelko on September 12, 2017

During the holiday season, thousands of brick-and-mortar retailers will offer "gift with purchase" promotions, where customers who spend a certain amount during a sale will receive a free bonus gift.

These types of promotions are great for increasing the amount that customers spend on every order that goes through your store, also known as the average order value

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Hurricane relief: How to accept donations on your Shopify store

By Aubrey Kotelko on August 30, 2017

It seems like natural disasters have taken over our news feeds for the past couple of months.

Wildfires have been burning through British Columbia the entire summer, floods in India have killed hundreds, and Hurricane Harvey has ripped across the Gulf Coast, leaving thousands of people in distress.

It's easy to feel helpless in the face of such destruction, and I know I often wish I could help out, but don't know where to start.

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How to create simple upsells on Shopify

By Aubrey Kotelko on August 28, 2017

One of the oldest sales tricks in the book is the classic upsell; a customer chooses an item to purchase, and the salesperson recommends an additional item (like a protection plan or extra batteries) to go along with it.

This strategy can work wonders for a store's bottom line, especially when they have immediate communication with the customer (like when they get to the cash register). But how can it be done online, where that personal interaction is difficult to replicate?

In this post, we'll show you how to do that, plus how to set up a high-converting upsell offer in less than 10 minutes.

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Five major new releases for your Returns Manager app

By Melanie Fatouros-Richardson on May 5, 2017

A returns app is a great way to keep your store organized.

It keeps you and your customers updated throughout the entire returns process, giving them more flexibility and control over how the return is handled while keeping everything organized on the back end.

But we decided to shake things up! With our latest release, we’re taking our Returns Manager app for Shopify to the next level by annoucing 5 new features that, believe it or not, make it even better! 

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We've got swatches! Plus other new releases for your Product Options app

By Melanie Fatouros-Richardson on May 3, 2017

The number one requested feature for our Product Options Shopify app has been the ability to show your customers what their selections look like when creating a custom product.

That's why we just upgraded the app in a major way: you now have the ability to show your customers customized swatches, giving them complete confidence in their purchase.

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  • Start a drop shipping store on Shopify
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  • How product photos can make you more money
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