How to use Bold's Loyalty Points app to run a successful Loyalty Program

By Melanie Fatouros-Richardson on Apr 4, 2017 1:00:00 PM

Over the past few weeks we’ve done a series of posts on everything you need to know to launch a successful Loyalty Program on your Shopify store. Today we're going tie it all together. 

In our first post, we explored the benefits of offering a loyalty program on your store, different types of loyalty programs and rewards you could offer, and the groundwork necessary before launching.

In our second post, we took a peek into the world of marketing your loyalty program, including what communication channels to focus on, what to center your content around, different sale ideas for a successful launch, and how to measure your success.

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CRO: The ultimate guide to optimizing your Shopify store

By Melanie Fatouros-Richardson on Mar 22, 2017 1:31:03 PM

SCHOOL OF COMMERCE: LESSON 5

Want to wow everyone the next time you join a conversation about CRO? Dylan's here to help!

As Bold's resident CRO expert, he'll teach you conversion rate optimization strategies like split testing, heat mapping, and how they actually work.

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The Easiest Way To Drive Repeat Purchases To Your Shopify Store

By Melanie Fatouros-Richardson on Mar 7, 2017 11:47:16 AM

SCHOOL OF COMMERCE: LESSON 4
FEATURED PARTNER: Spently

Wouldn't it be awesome if you could turn all of your emails into marketing opportunities? Well with Spently, you can! We'll talk with Vincent to find out what types of emails you should be focusing on, and how one store used Spently to make $185,000 just from email offers alone. 

There might even be a discount code for you at the end :)

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How Tackle Boxes Became a Multi-Million Dollar Subscription Business

By Melanie Fatouros-Richardson on Feb 16, 2017 9:00:02 AM

SCHOOL OF COMMERCE: LESSON 3
FEATURED PARTNER: LUCKY TACKLE BOX
APPS DISCUSSED: RECURRING ORDERS

Want to grow your subscription business? Justin’s here to help! Watch our webinar as we pick his brain about Lucky Tackle Box: their business model, how they switched their store and subscribers over to Shopify, and even what boxes they subscribe to themselves.

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New releases for Bold's Recurring Orders app to help you manage subscriptions

By Melanie Fatouros-Richardson on Feb 9, 2017 8:14:41 AM



Recurring Orders is the most trusted subscription app for Shopify and is key to creating recurring revenue on your store. It’s the only app to allow recurring products and subscriptions on individual products, a mixed cart (one-time and recurring), or an entire cart!

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How Your Return Policy Can Increase Sales

By Melanie Fatouros-Richardson on Feb 2, 2017 10:03:00 AM

SCHOOL OF COMMERCE: LESSON 2
APPS DISCUSSED: RETURNS MANAGER

If you're curious how your stores return policy can be used as a free marketing tool, watch our webinar to see how our returns expert Graeme can increase sales by removing the risk out of purchasing your products.

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How To Make Your Videos Shoppable: Selling INSIDE a Video

By Melanie Fatouros-Richardson on Jan 19, 2017 10:51:00 AM

SCHOOL OF COMMERCE: LESSON 1
APPS DISCUSSED: INVIID

77% of consumers say they've been convinced to buy a product or service by watching a video. And with the introduction of video commerce, you now have the ability to sell products from your Shopify store inside those videos.

In this webinar, our video commerce expert Dan demonstrates Inviid, a Shopify app that allows you to do just that plus a few more tricks (including tagging those surprisingly lucrative unboxing videos).

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