How to offer a gift with purchase on Shopify

By Aubrey Kotelko on September 12, 2017

During the holiday season, thousands of brick-and-mortar retailers will offer "gift with purchase" promotions, where customers who spend a certain amount during a sale will receive a free bonus gift.

These types of promotions are great for increasing the amount that customers spend on every order that goes through your store, also known as the average order value

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Hurricane relief: How to accept donations on your Shopify store

By Aubrey Kotelko on August 30, 2017

It seems like natural disasters have taken over our news feeds for the past couple of months.

Wildfires have been burning through British Columbia the entire summer, floods in India have killed hundreds, and Hurricane Harvey has ripped across the Gulf Coast, leaving thousands of people in distress.

It's easy to feel helpless in the face of such destruction, and I know I often wish I could help out, but don't know where to start.

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How to create simple upsells on Shopify

By Aubrey Kotelko on August 28, 2017

One of the oldest sales tricks in the book is the classic upsell; a customer chooses an item to purchase, and the salesperson recommends an additional item (like a protection plan or extra batteries) to go along with it.

This strategy can work wonders for a store's bottom line, especially when they have immediate communication with the customer (like when they get to the cash register). But how can it be done online, where that personal interaction is difficult to replicate?

In this post, we'll show you how to do that, plus how to set up a high-converting upsell offer in less than 10 minutes.

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3 ways Bold uses video to generate leads (and how you can too)

By Mike Trakalo on August 22, 2017

Video is what people want.

Now I don't know about you, but personally, if I had a problem on my store,  I’d much rather watch a quick video than read a support page.

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Problem Solved: How to offer and promote free shipping on Shopify

By Aubrey Kotelko on August 1, 2017


Free shipping is one of the greatest marketing tools available to an online store.

In a survey by Walker Sands Communications, 90% of people said that having an order ship for free is the biggest incentive to add more to their cart.

Not only are you helping  your customers save money, but it's an awesome way to squeeze a little extra from every sale that goes through your store by encouraging visitors to add an extra product to their cart to reach that free shipping threshold.  

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Problem Solved: Creating upsell BOGO offers on Shopify

By Aubrey Kotelko on July 5, 2017

One of the most common requests our support team receives is for help creating a Buy One, Get One offer. These special promotions give the customer a discount on a product when they purchase another item at full price.

In many cases, this is a great way to drive sales of slow-moving products or promote new items on your store.

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New Shopify App: Product Comparison

By Mike Trakalo on June 13, 2017

Let's face it. When buying anything in store or online, one of the first things we do as customers is compare product specs. So, if you're not giving your customers the option to compare items on your store, you're running the risk of them going somewhere else to find exactly what they're looking for.

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Introducing "Build-a-Box" for Recurring Orders

By Melanie Fatouros-Richardson on May 16, 2017

Today we're excited to announce our latest feature to our Shopify Recurring Orders app, and it's a GOOD one! It's called Build-a-Box and it allows you to create custom box or meal-plan style subscriptions that customers can tweak each month a few days before the shipment goes out.  The video explains it well. 

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Five major new releases for your Returns Manager app

By Melanie Fatouros-Richardson on May 5, 2017

A returns app is a great way to keep your store organized.

It keeps you and your customers updated throughout the entire returns process, giving them more flexibility and control over how the return is handled while keeping everything organized on the back end.

But we decided to shake things up! With our latest release, we’re taking our Returns Manager app for Shopify to the next level by annoucing 5 new features that, believe it or not, make it even better! 

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We've got swatches! Plus other new releases for your Product Options app

By Melanie Fatouros-Richardson on May 3, 2017

The number one requested feature for our Product Options app has been the ability to show your customers what their selections look like when creating a custom product.

That's why we just upgraded the app in a major way: you now have the ability to show your customers customized swatches, giving them complete confidence in their purchase.

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