Free shipping is one of the greatest marketing tools available to an online store.
In a survey by Walker Sands Communications, 90% of people said that having an order ship for free is the biggest incentive to add more to their cart.
Not only are you helping your customers save money, but it's an awesome way to squeeze a little extra from every sale that goes through your store by encouraging visitors to add an extra product to their cart to reach that free shipping threshold.
One of the most common requests our support team receives is for help creating a Buy One, Get One offer. These special promotions give the customer a discount on a product when they purchase another item at full price.
In many cases, this is a great way to drive sales of slow-moving products or promote new items on your store.
Let's face it. When buying anything in store or online, one of the first things we do as customers is compare product specs. So, if you're not giving your customers the option to compare items on your store, you're running the risk of them going somewhere else to find exactly what they're looking for.
Today we're excited to announce our latest feature to our Shopify Recurring Orders app, and it's a GOOD one! It's called Build-a-Box and it allows you to create custom box or meal-plan style subscriptions that customers can tweak each month a few days before the shipment goes out. The video explains it well.
A returns app is a great way to keep your store organized.
It keeps you and your customers updated throughout the entire returns process, giving them more flexibility and control over how the return is handled while keeping everything organized on the back end.
But we decided to shake things up! With our latest release, we’re taking our Returns Manager app for Shopify to the next level by annoucing 5 new features that, believe it or not, make it even better!
The number one requested feature for our Product Options app has been the ability to show your customers what their selections look like when creating a custom product.
That's why we just upgraded the app in a major way: you now have the ability to show your customers customized swatches, giving them complete confidence in their purchase.
Over the past few weeks we’ve done a series of posts on everything you need to know to launch a successful Loyalty Program on your Shopify store. Today we're going tie it all together.
In our first post, we explored the benefits of offering a loyalty program on your store, different types of loyalty programs and rewards you could offer, and the groundwork necessary before launching.
In our second post, we took a peek into the world of marketing your loyalty program, including what communication channels to focus on, what to center your content around, different sale ideas for a successful launch, and how to measure your success.
SCHOOL OF COMMERCE: LESSON 5
Want to wow everyone the next time you join a conversation about CRO? Dylan's here to help!
As Bold's resident CRO expert, he'll teach you conversion rate optimization strategies like split testing, heat mapping, and how they actually work.
SCHOOL OF COMMERCE: LESSON 4
FEATURED PARTNER: Spently
Wouldn't it be awesome if you could turn all of your emails into marketing opportunities? Well with Spently, you can! We'll talk with Vincent to find out what types of emails you should be focusing on, and how one store used Spently to make $185,000 just from email offers alone.
There might even be a discount code for you at the end :)
Want to grow your subscription business? Justin’s here to help! Watch our webinar as we pick his brain about Lucky Tackle Box: their business model, how they switched their store and subscribers over to Shopify, and even what boxes they subscribe to themselves.