Daily Deals: are they right for your eCommerce store?

By Marshal Fries on October 8, 2019

With Black Friday coming up fast, eCommerce merchants are scrambling to get their ducks in a row so they can cash-in on the biggest shopping event of the year.

One question many merchants ask is, “how do I give my Black Friday promotions a sense of urgency?” 

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How to use timed sales to drive conversions during Black Friday

By Melanie Fatouros-Richardson on October 8, 2019

What if I told you your favorite online store was offering 40% off all orders for the next hour?

If you’re anything like most shoppers, myself included, you’d already be headed to their site, mentally tallying up your wish list.

Why? Based on the theory of loss aversion, customers are motivated to make a purchase based on the fear of losing out on something. Translation: people don’t want to miss out on a great deal!

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How to use countdown timers to increase sales (including examples!)

By John Bruce on October 8, 2019

The clock's ticking: Black Friday is just around the corner and by the time it's over, shoppers will have spent billions of dollars on eCommerce stores all around the world.

Will some of that money be spent on your store?

That depends!

Will customers know they can buy one, get one half off for only another half a day? Or that free shipping won't be free forever? Only if you literally show them time is running out!

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Building a VIP email list: your secret weapon for Black Friday success

By Marshal Fries on October 1, 2019

You could call it the holy trinity of eCommerce and retail: Thanksgiving, Black Friday, and Cyber Monday. If you own a Shopify store or work in eCommerce you know this weekend is a BIG deal. 

In 2018, U.S. online retailers sold $3.7 billion on Thanksgiving, $6.2 billion on Black Friday, and a whopping $7.9 billion on Cyber Monday — that’s $17.8 billion in online sales over just three days!

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4 Black Friday rookie mistakes (and how to avoid them!)

By Marshal Fries on October 1, 2019

You finally did it. You started your own eCommerce store! 

We bet you’re enjoying being your own boss and selling the products you love — or even made yourself. But as you’re probably finding out, eCommerce is no walk in the park.

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How to set up a storewide sale in under five minutes

By Camilo Bolanos on September 30, 2019

To run promotions and sales on your online store, you need to be able to easily discount your products.

And with Black Friday coming up fast, it's important to start thinking about scheduling and planning your sales ahead of time.

Well you can do all of that with one app: Bold Discounts. It lets you easily set up a simple storewide sale in five minutes or less: without using discount codes. 

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Use upsell funnels to sell more on your eCommerce store

By John Bruce on September 18, 2019

We see upselling at brick and mortar stores every day.

Customers can be enticed to add products to their purchase by a salesperson, the tempting goodies at the checkout counter, or even the cashier offering them additional items to complement their purchase. 

But as an eCommerce merchant, you need to find digital ways to persuade customers to buy more. That's where upsell funnels come in. 

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Offer gift wrapping on Shopify

By Jordan Labelle on November 12, 2018

If you read our post on the ultimate Black Friday sales round-up, then you already know a little bit about offering free shipping and gift wrapping during the holidays.

This is one of those sale ideas that may not jump off the page and really get you excited... but it should!

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The 3 best sales to run on your Shopify store this Black Friday

By Melanie Fatouros-Richardson on November 5, 2018

36.5 billion dollars were spent last Black Friday. That’s 36.5 BILLION, with a B. And if you’re ready for the onslaught of consumers ready to spend their money on November 23rd, your store could get a piece of that action.

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Putting our merchants first: How Bold prepares for Black Friday traffic

By Eric Boisjoli on November 2, 2018

As the Chief Technology Officer (CTO) and one of the four founders of Bold Commerce, Eric Boisjoli has both the real-life experience of making Black Friday a success, and a wealth of knowledge surrounding the technical side of running an industry-leading software development company.

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