Trying to choose a discount app for Shopify? Check out Bold Discounts

By Melanie Fatouros-Richardson on October 31, 2018

Discounting products doesn’t work for every store. 

Certain customers seek exclusivity in the products they purchase, with some store owners trading on that exclusivity to sell their products at higher prices. In fact, we wrote a whole post on how to maximize profits without losing brand equity!

But with 80% of shoppers identifying as value-seeking consumers, those customers are in the minority.

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7 Black Friday/Cyber Monday email campaigns and how to maximize them

By Bill Widmer on October 30, 2018

Black Friday and Cyber Monday - the two biggest shopping days of the entire year - are almost upon us. Are you prepared?

Topics: Black Friday
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The best apps to maximize your eCommerce conversion rate this Black Friday

By John Bruce on October 26, 2018

With Black Friday less than a month away, you're probably preparing your store for the oncoming online onslaught of holiday shoppers.

With so many visitors coming to your site, you don't want to miss the chance to optimize your conversion rates and increase your average order value while making it easy to set up sales. Well, we can show you how to do that and so much more!

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How to create Black Friday banner ads and graphics for free

By Bill Widmer on October 24, 2018

Black Friday is just around the corner, and you know what that means…

Topics: Black Friday
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How to start and scale your Shopify Facebook ads for the holidays!

By Paul Rajotte on October 22, 2018

The busiest, most stressful (and best!) time of the year to be an eCommerce business owner is fast approaching.

That's right, we're talking about Black Friday.

In this article we'll show you how to start your Facebook ad campaign ahead of the holidays so you can run a cost-efficient, effective campaign to get a flood of customers to your store on Black Friday.

Topics: Black Friday
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How to drive sales on Instagram: A step-by-step Black Friday plan

By John Bruce on October 10, 2018

When Black Friday rolls around, will your audience know about all the wicked deals you're putting on? Will they want to buy the products you're offering?

Make sure you're showing them the cool stuff you're selling, then seal the deal with an awesome sale when the time is right.

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Influencer marketing: How to find the perfect Influencers to grow your audience + boost sales

By Vanessa Armstrong on October 9, 2018

Building a network of influencers to help promote your products and promotions is an extremely effective way to tap into a wider audience than you could ever reach alone.

At no time is this made clearer than during the holiday shopping season, when online influencers are an increasingly integral piece of the marketing puzzle.

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How to use Facebook Messenger for Shopify order tracking

By Melanie Fatouros-Richardson on October 8, 2018

Personally, I hate when I can’t find the information I’m looking for on a store's website.

Whether it’s their return policy or where to log into my account, if it's too hard to find I usually end up getting frustrated and leaving the site all together.

And that’s especially true once I’ve placed an order.

Topics: Black Friday
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How to nail your email marketing design (including examples)

By Marvin de Leon on October 4, 2018

Marketing emails are one of the best ways to keep your customers updated with your newest sales and promotions. Especially during peak sales periods like Black Friday. 

Topics: Black Friday
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How to know if your store needs live chat this Black Friday

By John Bruce on September 28, 2018

Abandoned carts? High traffic but low conversions? Do these sound like roadblocks to sales you've experienced?

Topics: Black Friday
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