The holiday shopping season is the climax of each year’s eCommerce story. Retailers spend months upon months planning logistics and marketing in preparation for the December rush. Customers are anxious because the stakes are high; they have a need that must be met by a certain deadline, and failing will leave them with a ruined holiday (or the embarrassing “It didn’t get here in time” card)! But best of all, it offers an opportunity to set the stage for the year to come. By connecting with new customers, online stores have a ton of opportunities to turn them into regulars and increase the lifetime value of their customers.