During the holiday season, people are looking to get great gifts for everyone on their lists, and if it's not truly a gift unless it's wrapped up!

That's why offering gift wrapping is such a great opportunity during the holidays.

This is one of those ideas that may not jump off the page and really get you excited... but it should!

Now that you've cashed in on Black Friday and Cyber Monday, it's time to set your sights on the next big selling season. 

One strategy many Shopify store owners use to get customers to spend more is a free gift with purchase promotion. The customer makes a purchase or spends a certain amount, they get a free gift. It's that simple! 

But what makes a great gift? There are many factors to consider when picking a giveaway that will motivate customers to spend a little more. 

Free shipping is one of the greatest marketing tools available to an online store. It can motivate customers to buy more, give them an incentive to buy right away, and give merchants an edge over the competition. 

How do you think Amazon stays at the top of the eCommerce game year after year? I'd say its Prime Membership, which offers free one-day shipping, is a big reason why.

In a survey by Walker Sands Communications, 90% of people said that having an order ship for free is the biggest incentive to add more to their cart, while another survey found up to 74% of shoppers will abandon their cart if delivery fees are too high.