Case Study: How these musicians made 5x more profit selling their music online

By Aubrey Kotelko on June 22, 2017

Dead by April is an up-and-coming metalcore band based in Gothenburg, Sweden. Formed in 2007, the four-member ensemble has grown in popularity significantly with the release of several albums and hit singles. 

Their Facebook audience reaches over 425, 000 fans, and many of their videos on YouTube have view counts in the millions. The band has opened for big names such as Linkin Park and has toured to nearly every continent on the planet (they're still waiting for their Antarctic tour dates to be confirmed). 

Read on to learn how they grew their margins quickly and easily using a Shopify store and our Marketplace app in a creative way!

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How Schoolhouse Electric Made "Old" New Again

By Kim Babij-Gesell on January 5, 2017

 

THE BACKGROUND

It was back in the 1920s when it became popular to use a shade over light bulbs instead of just having bare bulbs hanging from the ceiling. During that time, a particular style of shade became popular:  the schoolhouse light, which had clean lines and solid light-diffusion for places where good ambient light was necessary.

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How One Client Made $24,498 in One Month Using Bold's Email Marketing Service

By Mike Trakalo on December 5, 2016

Many growing online stores are mastering social media marketing and building communities, yet they’re forgetting one of the core marketing components of an ecommerce business: email marketing.

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Case Study: Spikeball

By Kim Babij-Gesell on August 30, 2016

It was the middle of the 1980s when Chris Ruder’s parents purchased a unique game from a toy store. It was a combination of two-on-two beach volleyball and four-square, and it became super popular among the Ruders’ family and friends.  But like so many cool inventions, the toy didn't get much marketing attention and after only a year in stores, it was discontinued.  However, the Ruders' family and friends were enjoying the game so much, they kept using that same set.  

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Case Study: Natural State Wholesale

By Kim Babij-Gesell on August 23, 2016

 

Deep in the heart of the American south, Cabot, Arkansas is a small city 30 minutes northeast of Little Rock. With a population of a little more than 25,000 people, Cabot wouldn’t typically be thought of as a bustling commerce hub.

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Case Study: Glam Seamless

By Kim Babij-Gesell on August 9, 2016

 

It was midway through 2011 when Alexandra Cristin graduated college. Although she had studied Marketing and Business Administration, she very quickly realized she didn’t want a traditional job.  She saw people all around her in New York City going to work every day at corporate offices, and she knew in her gut that kind of life wasn’t what she wanted.

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Case Study: Mandy Bo

By Kim Babij-Gesell on July 12, 2016

When you ask Mandy Bo what kind of music she does, she’ll tell you it’s a style she coined herself as “B’ass Country,” short for Badass Country.  It’s a ton of bass, a little bit of Electronic Dance Music, and a whole lot of outlaw country, blended into one.  For the past eight years, Bo has dedicated her life to her music career.  And now, with the help of Bold Commerce, new fans from all over are discovering her B’ass Country.  

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