Your ultimate Bold 2019 holiday gift guide

By Brittany Rycroft on December 13, 2019

Looking for the perfect gift that's a little different or unexpected? We've handpicked some of our favorite holiday gift ideas from Bold merchants. 

Once you're done getting inspired by the amazing products our merchants are selling (and maybe even getting some of your own holiday shopping done as well), check out our Sleigh the Season holiday hub for ecommerce tips, tricks, and maybe even a few more puns to brighten your day. And hey, don't forget the gift wrap while you're getting things lined up!

Ready? Let's shop! 

Topics: holiday_2019
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Turn shoppers into big spenders with a 'free gift with purchase' promotion

By Marshal Fries on December 4, 2019

Now that you've cashed in on Black Friday and Cyber Monday, it's time to set your sights on the next big selling season. 

One strategy many Shopify store owners use to get customers to spend more is a free gift with purchase promotion. The customer makes a purchase or spends a certain amount, they get a free gift. It's that simple! 

But what makes a great gift? There are many factors to consider when picking a giveaway that will motivate customers to spend a little more. 

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How to use free shipping to boost your sales on Shopify

By Aubrey Kotelko on December 4, 2019


Free shipping is one of the greatest marketing tools available to an online store. It can motivate customers to buy more, give them an incentive to buy right away, and give merchants an edge over the competition. 

How do you think Amazon stays at the top of the eCommerce game year after year? I'd say its Prime Membership, which offers free one-day shipping, is a big reason why.

In a survey by Walker Sands Communications, 90% of people said that having an order ship for free is the biggest incentive to add more to their cart, while another survey found up to 74% of shoppers will abandon their cart if delivery fees are too high.

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