3 insider tips to running profitable flash sales

By John Bruce on October 17, 2019

Planning your Black Friday and Cyber Monday sales well in advance is always a good idea.

They need to get deal-hunters excited but still be profitable. That means careful planning and strategy should go into every promotion you offer.

A flash sale can be a great weapon in your BFCM promotional arsenal — but only if you do it right. Your sales need to be Black Friday-worthy without breaking the bank.

A well-executed flash sale will have loyal customers flocking to your store for that item they've had their eye on, and also be mind-blowing enough to get new customers excited about visiting your store.

Topics: How-to guides
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4 secrets to mastering the art of Daily Deals

By Marshal Fries on October 10, 2019



So, you've decided to use "daily deals" as part of your Black Friday eCommerce strategy.

Great choice!

Running daily deals is an excellent way to create urgency, drive traffic, and increase sales, not only during Black Friday, but during the days leading up to the holiday weekend as well. 

Topics: How-to guides
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How to use timed sales to drive conversions

By John Bruce on October 8, 2019

What if I told you your favorite online store was offering 40% off all orders for the next hour?

If you’re anything like most shoppers, myself included, you’d already be headed to their site, mentally tallying up your wish list.

Why? Based on the theory of loss aversion, customers are motivated to make a purchase based on the fear of losing out on something. Translation: people don’t want to miss out on a great deal!

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How to use countdown timers to increase sales (including examples!)

By John Bruce on October 8, 2019

When you put on your sales and promotions, do shoppers know they can only buy one and get one half off for only another half day? Or that free shipping won't be free forever?

Probably not. That's why you need to literally show them time is running out!

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How to set up a storewide sale in under five minutes

By Camilo Bolanos on September 30, 2019

To run promotions and sales on your online store, you need to be able to easily discount your products.

Whether it's for a Black Friday blowout, a holiday sale for last-minute gift-buyers, or any other time of year, it's important to be able to effortlessly change product prices whenever you need to.

That's where Bold Discounts comes in. It lets you easily set up a simple storewide sale in five minutes or less — without using discount codes. 

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Get bigger orders from your subscribers with Upsell by Email

By John Bruce on September 19, 2019

 
We've got game-changing news for your subscription business. Now, your customers can add more items to their subscription box — right from their inbox, increasing your average order size!
 
It's thanks to  Bold Subscriptions ' new feature: Upsell by Email. Send targeted email offers to subscribers that they can add to their next order with just a few clicks!
 
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How to add a “one-click upsell” to your Shopify store (in 10 minutes or less)

By Bill Widmer on August 28, 2019

Want to offer a one-click upsell button on your Shopify store?

Good idea. Adding it to your checkout can really boost sales. It's a low-friction way to persuade your customers to add a little more to their purchase every time they check out, increasing your average order value.

Today, we’ll show you how to add a one-click upsell to your Shopfiy store in just ten minutes with Bold Upsell. Once you have it installed, you can try it out for free for 14 days. If you don't like it, you can uninstall it at no extra charge!

Your upsell will look something like this once it's up and running:

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The ultimate guide to high-converting product descriptions (plus 10 examples)

By Bill Widmer on August 15, 2019


A great product description can literally double your sales.

Just look at advertising guru Joseph Sugarman. All he had to sell his product was words in a magazine or newspaper...

And he used those words to accomplish amazing sales numbers, like 100,000 pairs of sunglasses in just six months.

Topics: How-to guides
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6 steps to optimize your eCommerce checkout page design

By Bill Widmer on August 9, 2019

When it comes to eCommerce, checkout page design is arguably one of the single most important things to you can do to optimize your website.

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International selling: What's the big deal?

By Bill Widmer on August 2, 2019

So you're thinking about selling internationally, but you're not quite sure if you should.

It's a big undertaking; you'll have to learn about customs, shipping overseas, new laws and regulations, and more. I understand the apprehension.

However, the benefits are (usually) worth the learning curve. International selling is a fantastic way to scale your business and increase sales with customers you could never reach otherwise.

Is international selling right for you? Let's find out.

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