This is a guest post written by Carlos Zappien from Westmount Solutions, describing tweaks he has done with Bold Subscriptions. Subscriptions, along with many of our other apps, can be customized to fit your unique needs. 

One of the most attractive business models in the eCommerce industry today is subscriptions. According to a survey compiled by McKinsey & Company, the online subscription market amounts to around $2.6 billion, with 15% of all online shoppers subscribing to a product or a service.

Spring has finally sprung (well, almost) and you know what that means — baseball, fresh air, and most importantly — spring cleaning time! The seasonal purge can apply to more than just your home — use this time to clean up your brand’s marketing campaigns to make sure revenue is increasing just as much as the temperature outside.

It’s no secret that the digital marketing landscape is constantly changing. As soon as we feel like we have a good handle on things, technology or consumer behaviour shifts and a brand new marketing channel or strategy pops up.

Almost every brand out there is offering a holiday promotion right now, and why wouldn’t you?! People are in the holiday buying spirit, so naturally brands want to capture some of that revenue. But, that’s not the only reason to share some holiday cheer.

If you’re looking for the best way to turn your potential customers into paying customers this holiday season, look no further than pre-sales support!

Black Friday and Cyber Monday have come and gone.

77% of all Americans own a smartphone, and with 61% of all online sales coming from mobile shoppers during the holiday shopping season, it's easy to see why optimizing your store for mobile is a must this year.

The holiday shopping season presents a major opportunity for online retailers. Last Black Friday, sales jumped by 3.8% in the U.S., and with so many brands, products and services all vying for consumer attention, brand differentiation is definitely necessary this time of year.

It wasn’t that long ago that people were getting pummeled and trampled by other humans trying to nab crazy Black Friday deals somewhere in middle America.

Luckily, with Spently, your customers can access the best Black Friday and Cyber Monday discounts directly from their inbox, and avoid having their face stepped on!

The world of eCommerce has evolved in such a way that quality shopping experiences are just as, if not more, impactful than the transaction itself.