A 5-minute guide to marketing your Black Friday sale

By Melanie Fatouros-Richardson on November 19, 2018

Your Black Friday sales are set up and your stock levels are high: All thats left to do is sit back and wait for the orders to start rolling in.

Well... that's not exactly how it works.

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Only one hour left! How to use timed sales to boost urgency during Black Friday

By Melanie Fatouros-Richardson on November 14, 2018

What if I told you your favorite online store was offering 40% off all orders for the next hour?

If you’re anything like most shoppers, myself included, then you’d already be headed to their site, mentally adding your wish list items to your cart.

Why? Based on the theory of loss aversion, customer are motivated to make a purchase based on the fear of losing out on something. Translation: Customers don’t want to miss out on a sale!

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