Upsell after checkout: the highest converting click in eCommerce

April 5, 2019

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My whole life, whenever I heard the word “upsell,” images of car salesmen or fast food restaurants sprang to mind. I mean, the words “would you like fries with that” are the stuff of legend!

But after I opened a store myself, upsells became legendary for a whole new reason: it’s the easiest way to move more product and make more money on every single sale that goes through my store.

However, not all upsells are created equal. Today I'm going to walk you through the most effective upselling technique...

The one-click upsell after checkout.

When shopping online, you usually see an upsell or cross-sell offer pop up on the product page or when you add an item to the cart. These are great, and have always done the trick when trying to increase online sales.

But the post-purchase upsell harnesses the power of impulse buying and has the highest conversion rate of any other offer location. 

Why? Because the customer has already committed to buying from you, they trust you, and the've actually entered their shipping details and paid! So there's no disruption to the original sales funnel.

Some merchants are getting 10% conversion rates on their post-purchase upsell offers!

And we’re not talking about conversion rates the way they're usually measured: When calculating conversions on a ‘normal’ upsell, items added to the customer's cart are tracked, even if the cart is abandoned and they don't actually buy anything. 

With upsell after checkout, a customer isn’t adding the item to their cart, they're instantly adding it to their purchase — that means the conversions tracked are all actual sales!


Upsell vs. Cross-sell:

Often, upsell is used as a synonym for cross-sell, but if you want to be technical, there is a difference. An upsell is persuading a customer to buy something more expensive (a four pound bag of coffee instead of a two pound bag), while a cross-sell is persuading them to buy something additional (a coffee mug to go along with that two pound bag of coffee).

Upsell after checkout offers cross-sells to your customers to help you increase average order value.


 

How does the one-click upsell work?

As soon as your customer completes their checkout on your eCommerce store, an offer window will appear on the thank you page displaying your upsell products. All your customer has to do is click one button to add it to their order — that’s it!

In other words:

Every ‘add to cart’ results in a guaranteed sale.


Watch the video above to see it live on a real store.

How post-purchase upsells are different

To recap, here's how upsells are usually presented. 

Upsell on a product page

Once a customer lands on your product page, they're shown relevant add-on products to the item they're viewing. Think a carrying case for the camera they're about to purchase.

Upsell on the cart page

Customers on the cart page most likely have a stronger intent to buy, so it's even easier to upsell at this stage of the sales funnel (which is why it's traditionally the most popular time to upsell). With this option, customers would be offered the add-on product once they've placed an item in their cart and are preparing to check out. 

The new way to offer upsells: after checkout!

These upsells are offered to your customers after check out and instantly added to their purchase, reducing friction. It's not interrupting their shopping experience.

By offering post-purchase upsells after check out, customers' attention won't be diverted from completing their original purchase: once the order is placed, you have nothing to lose by offering an additional product, completely eliminating the risk of disrupting their shopping and derailing a sale.


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What types of upsells should you offer?

The idea with upsells is to present customers with products that compliment the item they've just purchased. Using the camera example, would you be more likely to add a laptop to your order, or the memory card we talked about before?

Your offers should always be relevant to the purchase customer has just made. This shows that you understand your customers and are trying to benefit them, instead of just trying to increase your sales.

Usually, you should also try to upsell smaller ticket items. They're easier to convert — just think of all the times you've added a chocolate bar or magazine to your order while standing in line at the supermarket. 
It's a good rule of thumb to make sure the price of the upsell product isn't more than 25% of their total purchase.


Pro Tip: Install Bold Brain (it's free!) to increase upsell conversion rates. It analyzes thousands of data points on your store to find out what items are frequently purchased together and recommends the statistically most effective upsells. You can then activate the offers with the click of a button to make them live on your store.



If you still need more upsell ideas, check out this awesome post
on different types of upsell offers you can create on your Shopify store.

How to create a post-purchase upsell on your Shopify store

First install Bold Upsell and start your free trial. Not only will the app give you the ability to offer upsells after check out, it's also the perfect way to offer upsells and cross-sells on your store at other points in your customers' shopping experience.

Next we'll show you how to upgrade your checkout by installing Bold Cashier to unlock the ability to offer those amazing post-purchase upsells — plus many more benefits.

Once you're set up, check out the quick video below to help you get your first upsell up and running.


If you want to talk to one of our eCommerce experts one-on-one,
you can reach our team in a few different ways. They would love to talk to you about your store and how upselling after checkout can help boost your bottom line.

Melanie Fatouros-Richardson

Written by Melanie Fatouros-Richardson

Melanie is a content creator at Bold, and is a reality tv aficionado.

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