My whole life, whenever I heard the word “upsell,” images of car salesmen or fast food restaurants sprang to mind. I mean, the words, “would you like fries with that” are the thing of legends!
But now that I’m a store owner myself, upsells are legendary for a whole new reason: It’s the easiest way I’ve found to not only move more product, but to make more money on every single sale that goes through my store.
Not all upsell offers are the same though. Today I'm going to walk you through the highest converting offer you can run on your store...
The famous One-Click Upsell After Checkout
When shopping online, you’ll typically see an upsell or cross-sell offer pop up on the product page or when you add an item to the cart. These are great, and have always done the trick when trying to increase online sales.
But upselling after checkout harnesses the power of impulse buying and has the highest conversion rate of any other offer location.
Why? Because the buyer has already committed to buying from you, they trust you, and the've actually entered their shipping details and paid! So there's no disruption to the original sales funnel.
We’re seeing customers with 10% conversion rates on their post purchase upsell offers.
And we’re not talking about conversion rates the way some other people do. When calculating conversions on a ‘normal’ upsell, you’re tracking items that have been added to the customers cart. While other upsells are susceptible to abandoned carts, with upsell after checkout a customer isn’t adding the item to their cart, they're instantly purchasing the item by adding it to their order that has already processed; the conversions tracked are actual sales that have gone through your store.
How does it work?
As soon as your customer completes their checkout on your Shopify store, an offer window will appear on the thank you page and display your upsell product(s). All your customer has to do is click one button to add it to their order, and that’s it!
Every ‘add to cart’ results in a guaranteed sale.
Watch the video above to see it live on a real store.
How post purchase upsells are different
To recap, here's how upsells have traditionally been presented.
Upsell on a product page
Once a customer lands on your product page, they're shown relevant add-on products to the item they're viewing. Think a memory card or carrying case for the camera they're about to purchase.
Upsell on the cart page
Customers on the cart page most likely have a stronger intent to buy, so it's even easier to upsell at this stage of the sales funnel (which is why it's traditionally the most popular stage to upsell at). With this option, customers would be offered the add-on product once they've placed an item in their cart and are preparing to checkout.
The new way to offer upsells: after checkout
Upsells offered before a purchase is complete can sometimes distract or annoy a customer, increasing the risk that they might not complete their purchase. Now with the option to offer post purchase upsells after checkout, their attention won't be diverted from completing their original purchase: once the order is placed, you have nothing to lose by offering an additional product, completely eliminating the risk.
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What types of upsells should you offer?
The idea with upsells is to present customers with products that compliment the item they've just purchased. Using the camera example, would you be more likely to add on a laptop to your order, or the memory card we talked about before?
Your offers should always be relevant to the purchase they've just made to show that you understand your customers and are trying to benefit them, instead of just trying to increase your sales.
Smaller ticket items are also easier to convert; just think about all the times you've added a chocolate bar or magazine to your order while standing in line at the grocery store. A good rule of thumb is to make sure when upselling you don't increase the price by more than 25%.
Pro Tip: Install Bold Brain (it's free!) and it will analyze thousands of data points to find out what items are frequently purchased together on your store and recommend personalized upsells based on what it finds. Not only does the app provide those recommendations, but it intuitively creates the upsells for you: Just click ‘Create Upsell’ and it will be up and running on your store in seconds.
If you still need more ideas, check out this awesome post on different types of upsell offers you can create on your Shopify store.
How to create a post-purchase upsell on your Shopify store
It’s a lot easier than you might think.
First install Bold’s Upsell app and start your 30 day free trial. Not only will the app give you the ability to offer upsells after checkout, but is the perfect way to offer traditional upsells and cross-sells on your store. Here’s a great blog post that goes over the differences between upselling and cross-selling if you want to know more.
Next we'll show you how to upgrade your checkout to unlock the ability to offer those amazing post-purchase upsells.
Once you're set up, check out the quick video below to help you get your first upsell up and running.
If you want to talk to one of our eCommerce experts one-on-one, you can reach our team in a few different ways. They would love to talk to you about your store and how upselling after checkout can help boost your bottom line.