Why you should be using your Shopify blog

Find out how to set up your Shopify blog, define your voice, nail down your target audience, and promote your content to drive sales to your online store.

Content Marketing is a proven strategy to drive traffic to your Shopify store. Not only does it improve SEO, but it generates awareness of your products and gives you valuable content to share on your social media. Whether you just started an online store or have been in the game a long time, this video is for you!

Listen as our blog-master Mike (ironically, also his rap name 😅) answers questions on how to promote your blog and drive sales to your store, reduce friction in the purchasing process, and walk you through the step-by-step process of setting up your Shopfiy blog. 

Jump to...

4:10: Let's get started, a general overview of blogging

7:18: Why your business needs a blog
10:14: How blogging can increase sales
14:30: Setting up your Shopify blog with step-by-step instructions
22:00: Tips on writing a kick-ass blog post
27:10: Some awesome examples
29:50: How to promote your blog


View our full list of topics and upcoming webinars here 

 

Thanks for watching!

If you have any questions or feedback, leave us a comment below. We always want to know what you think.

And if you want to know more, check out of blog post on Ecommerce content marketing: 3 Steps to start a blog and drive tons of traffic.

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John Bruce

Written by John Bruce

John is a full-time copywriter, part-time boxing coach, and former cable-access host.


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