We're always getting requests to help migrate subscription buisnesses from Cratejoy to Shopify. If you're on Cratejoy, or any other subscription marketplace for that matter, you might even be thinking about it right now! But when is the right time to buy your own domain, setup your own subscription store, and start building your brand. Here's our thoughts.
Cratejoy vs Shopify
Running a business on Cratejoy, or any marketplace like Amazon, Etsy, Ebay etc, is a GREAT way to get a business started. It's quicker to set up than a stand alone store, and you instantly get traffic, which means instantly getting customers. In fact, we built the first every Marketplace app for Shopify, so you know we like them!
However, if you're like most merchants, there eventually comes a time when you wonder when you should start building your own website and brand. Essentially your own company that will grow in value, that will one day potentially be worth something to an investor!
Let's face it, at the end of the day you're renting your customers from Cratejoy. They have traffic, and you pay for it. All added up, it's a $39 monthly fee to be listed, 1.25% transaction fee, plus $0.10 per transaction, and a whopping 10% of everything sold through the marketplace!
There are clearly financial benefits to running a stand along subscription store. Giving up close to 12% of every order is a lot to swallow. On top of that, all the traffic you generate goes to a website you don't own, and your competitor's products are literally a click a way.
There are a lot of reasons it makes sense to migrate from Cratejoy to Shopify, so for the rest of the article that's exactly what we'll talk about. But first, let's get the first obvious question out of the way, "Why not do both?"
The answer is you definitly can, and some people do, for a while at least. When you migrate from Cratejoy to Shopify though, your active subscriptions come with it. So there isn't really any need to keep your Cratejoy account, but you absolutely can!
Let's dive in!
Why should you migrate your store from Cratejoy to Shopify?
With Shopify, you’ll be able to scale your business without your platform limiting your success.
With Cratejoy, your limited to selling subscription boxes only. But by using Bold's Recurring Orders app on Shopify, you not only have all the same subscription capabilities to offer your customers, but you can start expanding your brand by selling products individually as well.
Let’s say you sell a wine of the month subscription box. Wouldn’t it be great if your customers could go to your site to purchase their favourite wines they’ve received in a previous order? Imagine the sales!
It’s great for increasing conversions too. You can offer trial sizes of your products in one amazing box, letting your customers try your products risk free. Once they see how awesome your products are, they can purchase the full size version on your store with zero hesitation. Or, with our convertable subscription feature it can automatically switch to the full size!
It doesn’t have to be a typical ‘box’ either, it can be any recurring order.
Let's use coffee as an example. You can offer your customers the option to either A) buy their favourite blend as a one time purchase or B) also give them the option to have that same order delivered to their door once a month. Are you missing out on sales by not offering one-time purchases too?
Cratejoy even says it themselves! They look at it as a positive that they only offer subscriptions. We look at it as a barrier to you making as much money as possible. And based off the stores that we've seen migrate Shopify, it's clear that it is.
Here are a few things real customers had to say after making the migration.
There are so many more! Click here to see them all.
Shopify + Bold's Recurring Orders app
Cratejoy might be great at offering you an easy way to sell subscription boxes, but so are we.
Shopify offers fast, beautifully designed stores customized to your brand. And as Shopify's top app and development partner, we've designed the most feature-rich subscription app available on Shopify.
I don't want to list all the features of our app for you, we have our app store listing for that, but it's important to point out that Recurring Orders offers all the same subscription capabilities as Cratejoy, and then some.
Your app will never go down
If your subscription app goes down, so do all your orders. Our server environment is designed to handle traffic for Fortune 500 companies, SuperBowl commercials, Shark Tank appearances, you name it.
One of our amazing clients, Pura Vida Bracelets, processes over 14, 000 subscriptions on the same day every month, and our servers don't even flinch. We even host Shopify's largest subscription store, Lucky Tackle Box.
Increase traffic to YOUR store
Cratejoy advertises its marketplace as one of its main benefits over Shopify. But with customers spending on average only 2 minutes and 31 seconds on eCommerce sites, the chances of not only that shopper finding your store, but converting that into a sale, is tiny.
While Cratejoy aims to promote itself by sending your customers to their marketplace, Bold's Recurring Orders app uses built-in marketing tools, like the ability to send automated emails, to segment your subscribers and send targeted promtions to get customers back to your store.
Why does this matter? Personalized emails deliver 6x higher transaction rates!
We'll migrate your store for you
If you’re building your business around a subscription service, it’s absolutely crucial that you set it up properly and get the best advice possible. That's why we have Victoria and a dedicated team of subscription specialists to answer your questions, not only during the migration, but for as long as you're running your store.
Their main goal is to help you make as much money as possible. Even better: this service is free 😊
When you migrate from Cratejoy to Bold's Recurring Orders app for Shopify you get:
- Free code installation & theme update
- 90-Day free trial
- Free setup call and support from a subscription specialist
- Carry-over of all your pre-paid subscriptions
- Order counts
- Better customer interface for subscribers (Customers can manage, edit, pause, skip, update and add-to existing orders themselves)
- Analytics and reports
- over 15+ payment gateways
How to start your free migration
The best part about migrating your store from Cratejoy to Shopify is that we'll do it for you. Once you start your free 90 day trial of Recurring Orders, book a free setup call with Victoria.
She'll walk you through setting up your store, answer any questions you might have about the app, how to use its features, and how to start importing your subscribers.
If you're looking to grow your subscription business, Cratejoy is not a sustainable, long term solution for your eCommerce store.
But by migrating your store to Shopify and Bold's Recurring orders app, you can remove all barriers in your way to scaling your online store.
So what are you waiting for! Book a call with Victoria today to see how we can help make you more money.